• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Тренды App Store. Анастасия Гамезо
 

Тренды App Store. Анастасия Гамезо

on

  • 1,145 views

 

Statistics

Views

Total Views
1,145
Views on SlideShare
121
Embed Views
1,024

Actions

Likes
0
Downloads
12
Comments
0

3 Embeds 1,024

http://dev.by 1019
http://digg.by 4
http://webcache.googleusercontent.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Тренды App Store. Анастасия Гамезо Тренды App Store. Анастасия Гамезо Presentation Transcript

    • Тренды AppStore
    • Анастасия Гамезо бренд менеджер, Apalon Apalon — успешная компания-разработчик мобильных приложений. •  Входит в топ-10 паблишеров по количеству скачиваний iOS-приложений по миру •  Top developer на Google Play •  Лауреат тематических конкурсов и премий •  Суммарный объем установок приложений >150 млн
    • DISCOVERY •  Explore Tab >>> continuous-scrolling interface •  Trending Search •  Related Search •  Spotlight Search •  Editors choice CONVERSION •  App Bundles •  Video Clips •  iTC full conversion funnel analytics ENGAGEMENT •  Interconnected apps •  Widgets •  Notifications MORE OPPORTUNITIES: •  Keyboards •  Touch ID •  Health & HomeKit
    • • applink.org • internet.org • ads
    • Browser is dead: Interconnected apps
    • Вы уже сделали свой мессенджер?
    • Фото/ Видео анимированные фото ex. Moju видео из фото ex. Flipagram видео из фото ex. Vphoto статичное фото с озвучкой ex. Soundpix
    • Honesty “In fact, I see Secret, Whisper and Snapchat as part of a larger content and cultural trend centered around a key brand pillar: honesty”
    • Unbundling Google Drive > Sheets, Slides, and Docs. Foursquare > Swarm Facebook > Messenger
    • Freemium Top 100 Grossing: 2 paid apps 2 paid apps with IAPs
    • LOCAL
    • Europe
    • LATAM
    • Asia
    • Middle East
    • TREND IN TRENDS The next big trend in mobile will not come from the R&D departments.
    • INTERNET OF THINGS
    • 2. APPLY1. ANALYZE TREND CANVAS CONSUMER Which (new) customer groups could you Shifts: Long-term, widespread macro changes Triggers: Recent, short-term changes or technologies Emerging Consumer Expectations TREND: Basic Needs Inspiration Who
    • TREND SPOTTING: Tools to analyze App Store trends •  appannie.com •  appfigures.com •  apptrace.com •  distimo.com •  trends.google.com
    • Jumping into trends because they’re trendy isn’t the same as identifying opportunities and ways to create tangible and mutual value
    • Q&A Session
    • Tips & Tricks