VoiceAmerica Host Media Kit

Hosting Opportunities V ICE V ICE AMERICA AMERICA V ICE AMERICA Variety Business SPORTS V ICE AMERICA AMERICA Health & Wellness Wellness Talk Radio Network Hosts on the VoiceAmerica Talk Radio Network are hand-selected by our Executive Producers who work with them to develop quality content that will add value to our programming lineup. “Users continue to prove that they want to consume radio on their terms,” said Tom Webster, vice president, Edison Media Research. “On-demand media and a wealth of portable devices are creating listening occasions that were previously either unavailable or under-utilized, which is increasing the overall demand for audio content.” voiceamerica.com | twitter.com/voiceamericaTRN | facebook.com/voiceamerica

The Network “Speak Up, The World is Listening” Since 1999, the VoiceAmerica Talk Radio Network has been streaming live Internet talk radio programs, featuring more than 200 hosts broadcasting on seven genre based channels: its agship VoiceAmerica Variety Channel, VoiceAmerica Health & Wellness, VoiceAmerica Business, VoiceAmerica Sports, 7th Wave Network, e Green Talk Network and Power Up Motorsports Channel. VoiceAmerica™ is the single largest producer of original Internet talk radio programming in the world. Our goal is to help you make an impact in the fast-paced world of Internet media by placing your message and brand identity front and center, far beyond simply “having a website” or “having a podcast.” We are innovators with a proven platform to support your broadcasting, marketing and interactive solutions. We work with new, emerging and veteran media personalities to further establish and create a complete media presence to a rapidly expanding Internet audience. All VoiceAmerica hosts are custom branded with our industry leading services and patented technologies. VoiceAmerica provides complete production, delivery, and on-demand archive delivery for VoiceAmerica hosts. At the center of this o ering is our patented technology that provides show hosts with instant broadcasting capabilities from their own websites and with instant syndication through a liate sites. In addition, VoiceAmerica assists in the creation of sponsorship, advertising and advanced distribution models for VoiceAmerica programming. Our professional sta of Executive Producers are looking for new shows and talented hosts to join our daily line-up of live and on demand programming. We are interested in further discussing the possibility of you hosting a show on the network helping to enhance the quality of our broadcast and deliver your voice and vision to the world. voiceamerica.com | twitter.com/voiceamericaTRN | facebook.com/voiceamerica

Online Branding Welcome To VoiceAmerica.com Having a website is a necessary element in any marketing strategy, but as broadband penetration increases, consumer demand for interactive media also increases, and having a static website may no longer be enough to satisfy your online audience. At VoiceAmerica, our designers work to develop a unique look and feel to strengthen your presence on the Internet and begin building your online identity from the ground up. Every show on the VoiceAmerica network has a customized on-demand library. e host’s library contains their previous show archives that can be accessed at any time, but it also acts as an important SEO (Search Engine Optimization) tool for the host. e host page is not only informative, but it contains many interactive features that internet users have come to expect. Host Page Features » Customized show graphics » Past Shows on-demand library » Detailed show descriptions and host bio » Multiple website, email & download links » RSS subscription & bookmarking links » eCard distribution capabilities » MP3 show downloads » iTunes integration » VoiceAmerica media library bookmark links » Guest links & highlights » Branded favicon for bookmarks and desktop shortcuts » Sharing capabilities (email, Facebook, MySpace, Digg, etc) * Jay Taylor , Jay is a former banker & value investor whose picks greatly exceeded the S&P 500 since 2000.

Marketing for All Hosts As the average time spent online increases, those who have a strong Internet presence are likely to emerge more successful. When you become a show host, the VoiceAmerica team gives you all the marketing tools and development support you need to thoroughly brand yourself online and expand your audience. Production & Promotion: All VoiceAmerica shows are professionally produced and air live once a week on one of our seven genre-based networks (with at least one rebroadcast per show). We give our hosts total creative freedom over their weekly broadcast and content with professional advice and training. Upon signing into the VoiceAmerica Network, you have a dedicated in-house Executive Producer as well as the Host Services department and engineering sta who work with you to develop and produce all of the elements necessary to brand you as an Internet Talk Radio Star. All shows include professional production of: » Openers, closers, show promos & re-joiners *Dez Clark, graduated from Wake Forest » Commercial spot for the host played 3 times during show with a Communications degree and » Promotional commercial for the show promoting it daily across the currently plays for the Chicago Bears channel » Graphic show promotion on the network website one week prior to airing (many hosts use this to help brand themselves) » Custom branded show page Weekly eCard Campaigns VoiceAmerica provides personalized eCards for each episode that can be sent directly through the host page. Not only are you able to forward this to your current database, but your guests and listeners are able to access this and forward this to their network which helps build and maintain a strong listenership. #1 Google™ Ranking in the Industry IAB reports that 89% of online adults have used search engines, and 49% use them daily. By becoming a VoiceAmerica host, you become a member of the online community that is ranked number one for “internet talk radio” as well as “live internet talk radio” on the Google™ search engine. Social Network Sharing & Direct Feeds VoiceAmerica understands that social networking and user interaction have become a vital part of any media website, so we provide all of our hosts with one click sharing capabilities to all of the most popular online sites such as Twitter, Facebook, LinkedIn and many, many more. Your on-demand library also includes bookmarking links, a branded favicon and a direct RSS feed so listeners are only one click away.

Marketing for All Hosts Newsworthy Press Releases Hosts are entitled to release up to three newsworthy press releases each quarter that VoiceAmerica will submit to various PR outlets on the internet upon approval. By sending their news release through various PR sites and telling their story online, we help increase their search engine ranking and drive tra c to the VoiceAmerica host page. iTunes Syndication Apple’s iTunes is one of the most popular online content delivery systems for downloading music, movies and podcasts directly to iPods and other portable devices. VoiceAmerica submits all new shows to be syndicated through their podcast directory to further distribute your radio show across the web creating multiple points of presence and distribution (upon iTunes approval). Host Page Customized Sponsor Kit *Eddie George, Heisman Trophy *Michael Knight, Michael Knight has been a winner & former NFL running back motorsports industry insider for almost 40 years Sponsorship Support We create a customized sponsorship package, tailored speci cally to your show, to help generate advertising revenue and cross- promotional marketing opportunities (this is available to all hosts after their initial 13-week pilot series). e sponsorship package is tailored to meet each host’s individual needs and may include: » Custom Branding with Show Description & Host Bio » Internet Radio & VoiceAmerica Marketing Information » Advertising & Sponsorship Pricing Breakdown » Internet Radio Statistics & Demographics » Testimonials, Featured Guests & more!

Demographics The VoiceAmerica network of channels currently has over half a million monthly listeners and continues to grow. - Jan. 2010 Online listening has resulted in the highest total weekly audience for online radio since Arbitron and Edison began tracking this measure in 2000. » irteen percent of Americans age 12 and older reported listening to online radio in the last week. » Fifteen percent of Americans age 25-54 are weekly online radio listeners. » Online radio delivers 14 percent of persons in the prime 18-49 radio buying demo. Internet Radio Breakdown: Voice America Audience: » 42% of our listeners are female and 58% of our listeners are male » 57% of our female listeners are between the ages of 25-49 » 43% of our male listeners are between the ages of 25-55 » 62% of respondents have listened for over a year » 42% have been listening for 5 months or less » 68% say they tuned in 3 or more days each week *Speci c demographics are driven by the content, the host and the show Scarborough Research reports the Online Listener Breakdown: leading digital consumers are: » More likely to be white collar » 57% live in a household of $75K or more » More educated: 36% have a college degree or more » More entrepreneurial » More involved with corporate purchasing decisions » Slightly above average political participation » Active and athletic & more likely to be fans across sports leagues » Heavy streamers & downloaders of internet media: 69% Download audio; 33% listen to streaming audio » Heavy online spenders: 54% have spent over $500; 35% have spent over $1,000; 18% have spent over $2,500

VoiceAmerica Hosts Personalities that have done or currently do shows on the VoiceAmerica Talk Radio Network: V ICE AMERICA Eddie George, Heisman Trophy winner & former NFL running back George Lucas Foundation, Director George Lucas’ Educational Foundation Variety Dr. Pat Baccili, International award winning talk radio host & TV commentator Dan Kroll, Dan has the opportunity to talk to the biggest names in daytime television Royal Caribbean, Travel cruise line V ICE AMERICA Gary Null, New York Times best-selling author & 25 year radio show veteran Jack LaLanne, Fitness guru for more than 50 years Health & Wellness Gloria Horsley, Founding member of Open to Hope Foundation, expert in grief counseling John Gray, Best selling author & relationship expert “Men are From Mars, Women are from Venus” Teri Arranga, Director of Autism One & general manager of Autism One Radio Jordan Kimmel, Business expert on ABC, CNBC, & Fox Business News AMERICA Jordan Goodman, Weekly commentator on NBC News at Sunrise Business Monroe Diefendorf, International speaker & frequent guest on “Dollars & Sense” Mike Norman, Fox News Business contributor Jay Taylor , A former banker & value investor whose picks exceeded the S&P 500 since 2000 V ICE AMERICA Ray Ellis, Former NFL Safety Philadelphia Eagles & the Cleveland Browns Pat Summerall, Former NFL player & Sportscaster at CBS, FOX & ESPN SPORTS Kwamie Lassiter, Former NFL Safety for the Arizona Cardinals Andre Rison, 5 Time All-Pro Receiver and 2 Time World Champion Dez Clark, graduate of Wake Forest with a Communications degree and currently plays for the Chicago Bears Clark Dr. Joe Dispenza, Scientist, author, public speaker Dispenza Dr. Demartini, World-renowned speaker/author appearing on Larry King Live & e Early Show Demartini Dr. Zhi Gang Sha, Bestselling author & renowned healer in both the East and West Sha Gabriel Cousens, Internationally celebrated spiritual teacher, author, lecturer & World Peace worker Cousens Sri Ram Kaa & Kira Raa, Columnists for UFO Magazine & featured in Newsweek Raa Jill Buck, Author of the Go Green Initiative Buck Terry K. Phelan, Featured in Natural Home and Mother Earth News magazines Phelan Betsy Rosenberg, Regular guest on CNN Headline News & Fox’s Hannity and Colmes Rosenberg Nelson Martinez, Developed campaigns for Sony, Miller Brewing, Domino’s, the NFL & Verizon Martinez Larry Henry, Indianapolis 500 worldwide radio broadcaster, writer & producer for Ford Racing podcast Melvin Benzaquen, Featured in the New York Times, Forbes & All Muscle Michael Knight, Michael Knight has been a motorsports industry insider for almost 40 years Alli Owens, In ‘04 Owens was chosen to be part of Lyn St. James Academy driver development program

The VoiceAmerica Platform The VoiceAmerica team provides you with the tools and development support you need to successfully brand yourself online and expand your audience. There are no restrictions by time or geographical boundaries to listen to on-demand shows, so you have the opportunity to expand your global reach. The offered platform is available to all VoiceAmerica hosts. Show Development: Our hosts receive all of the training and support they need to successfully deliver radio shows with quality production and e ective marketing tools. e talented development, production and graphics teams tailor to the creative ideas of the hosts while also o ering advice and new ideas based on their extensive experience in the industry. Online Branding: Our graphics and production team can e ectively brand hosts’ on-demand libraries to be consistent with their current web presence, or work with them to develop a new look that conveys the message and theme of their ideas. e on-demand library acts as an information hub to keep listeners informed and connect them to every aspect of your online marketing e orts. Marketing: We give our hosts all of the marketing tools they need to reach their targeted audience and build a strong listenership. ese tools include professionally produced promos and commercials, newsworthy press releases, a weekly *Jordan Kimmel, Business expert on ABC, CNBC, & Fox eCard campaign, and greater search engine optimization. Business News Distribution: Not only do we broadcast your show at least twice a week on one of our niche channels, we also syndicate Audience: e online radio audience is a favorable it through iTunes. In addition, we provide MP3 links, RSS demographic, currently estimated at 69 million and feeds, bookmarking links, eCard distribution capabilities, and rapidly expanding. Our networks have a large reach many more sharing capabilities (email, Facebook, Myspace, within that community and we make it easy for listeners etc) directly from your on-demand library. to nd the unique content they are looking for. User Interactivity: As the online social networking trend continues to grow and the internet has evolved into more of a 2-way communications platform, the user experience becomes more important than ever. VoiceAmerica understands these principles and we have implemented many features such as: an online media library where users can track their favorite shows and receive customized recommendations; bookmarking & sharing links that post directly to Twitter, Facebook, LinkedIn and most of the other popular networking sites; and RSS subscriptions that feed directly onto their RSS reader of choice. We make it easy for the user to feel connected and track all their favorite shows on the VoiceAmerica Talk Radio Network. Sponsorship Support: We create customized media kits that include information about the show as well as the VoiceAmerica network to help generate advertising revenue for our hosts (once the show continues, after the initial pilot series).

VoiceAmerica Host Media Kit

by World Talk Radio, LLC on Apr 06, 2010

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VoiceAmerica Host Media Kit — Document Transcript