Mobile VoIP: From a fragmented to a unified communication experience


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As the prevalence of mobile VoIP and VoIP in general increases, the value proposition must extend beyond cheaper minutes to be compelling. Going forward, it’s about users and applications that can deliver on the kind of convenience that makes for a seamless communication experience in combination with your office telephony. Cloud hosted telephony will have a significant impact in unifying business communication.

Rapelang Rabana will give us a glimpse into the key insights of the early mobile VoIP market, its growth and maturation and the impact of Cloud communication on the next generation of mobile VoIP.

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Mobile VoIP: From a fragmented to a unified communication experience

  1. 1. Rapelang Rabana Mobile VoIP: from a fragmented to a unified communication experience
  2. 2. Outline <ul><li>Early startup days </li></ul><ul><li>First wave of mobile VoIP: innovation breakthrough </li></ul><ul><ul><li>Opportunities & Challenges </li></ul></ul><ul><ul><li>Fragmentation </li></ul></ul><ul><li>Second wave of mobile VoIP: commoditization </li></ul><ul><ul><li>Opportunities & Challenges </li></ul></ul><ul><ul><li>Role of cloud telephony in unifying the communication experience – Office Connection cloud-hosted PBX </li></ul></ul><ul><li>Mobile VoIP going forward </li></ul>
  3. 3. First Wave Proving the concept of Mobile VoIP
  4. 4. The Blue Sky Opportunities 80% of global adult population has mobile phones
  5. 5. Features Chat for free Make calls for free Simple to use
  6. 6. Facebook MSN GoogleTalk Yahoo! ICQ AIM Skype QQ
  7. 7. Challenges <ul><li>Trial & Error development </li></ul><ul><li>Excessive Battery Usage </li></ul><ul><li>Control of telecoms back-end </li></ul><ul><li>Poor reliability of wireless connectivity </li></ul><ul><li>Lack of consumer payment options </li></ul><ul><li>Change of user behavior </li></ul>
  8. 8. Core Limitation Fragmentation of communication experience Office number Mobile number VoIP Desk phone Mobile VoIP App
  9. 9. Underlying need Companies get phones to be able to reach people and to be reachable. You don’t get phones to save money.
  10. 10. Underlying need
  11. 11. Second Wave Unify communication experience
  12. 12. Opportunities <ul><li>Mobile applications more mature </li></ul><ul><li>Improved broadband connectivity </li></ul><ul><li>Develop use case for the business user </li></ul><ul><li>Can deliver new capabilities and functions that outshine traditional communication mediums </li></ul>
  13. 13. Challenges <ul><li>Creating a seamless experience </li></ul><ul><li>Educating the customer </li></ul><ul><li>Giving the user control </li></ul>
  14. 14. Cloud Telephony Power to connect every point of communication from a single centralized place Extends your ability to be reached and reach people conveniently
  15. 15. Office Connection – Incoming Calls
  16. 16. Office Connection – Personal Profile Dk91k;adgs Dk91k;adgs Dk91k;adgs
  17. 17. Key Question If the incumbent operators dropped their prices, would I still have a market?
  18. 18. Unified Experience Mobile phone Mobile VoIP app Desk VoIP phone PC softphone Home phone
  19. 19. Thank you @Telfree @rapelangrabana