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  • We launched in 8 European markets with a consistent through the line campaign Other markets will follow shortly and throughout next year We intend this to be a global roll out And expect more devices, and more functionality on a regular basis
  • Overview of with which technologies VF has to deal in our Software world, right? Many competing platforms Some driven by the industry, some by manufacturers, some by the industry…all very very confusing Convergence Now we are seeing the culmination of mobile and web communities
  • Key points 4 operators > 1 billion customers 1 SDK > 1 publishing system > Consolidated settlement Separate storefronts optimized for local consumers 1 device already in China, more across Europe with today’s Vodafone announcement Points to avoid Reactive to Apple, other device and OS vendors “ dumb pipe” Benefits Develop with open Web standards you already know – HTML, CSS, JS Publish once, distribute/sell across multiple operators addressing 1 billion customers Tailor marketing message/strategy/pricing for local consumers
  • open standardized technologies driving scaled deployment of those technologies and providing complimentary commercial models. This will allow developers to deploy a single application across multiple devices (through the use of standard technologies) and across multiple operators (without the need to negotiate with each of them). WAC will provide the commercial enablers which will allow the developer to be paid for the applications which are then sold through any associated application store. To find out the latest on WAC, take a look at the  Analyst briefing  from May 5th 2010.
  • Widget Packager Object Browser What’s coming – Widget Packager + Object Browser Challenges for VF: developer tools are expensive, focus in VF isn’t always there – communication overheads slow things by 2, open source would help speed up the development planning The future – Not really happy with progress, we’re learning - VF developer program (support, open sourcing more tools etc)
  • - VF shop is the only cross platform distribution system (in opposite to Androif market and iTunes, etc.) - Widgets can be uploaded for S60, , Limo, Symbian^3 (near future,)Android (near future) and RIM (near future) as cross platform approach (not the same as mentioned above!)

Transcript

  • 1. What can Vodafone developer do for you? @johnwyer Developer Community Manager November 2010 Vodafone, the Vodafone logo and Vodafone 360 are trade marks of the Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners.
  • 2. What does Vodafone have to do with apps? A cross-platform digital shop for all customers to discover and buy your apps *compatible handset required for web apps
  • 3. I’m a developer and I have lots of apps Publish to get hem included in the Vodafone Shop! One Shop for all your mobile apps…except iPhone. 
  • 4. http://www.flickr.com/photos/austinevan/1225274637/lightbox/ http://www.flickr.com/photos/stuartpilbrow/2887408253/ Publish Vodafone Shop… Sell Extended Reach
  • 5. Tell me more about the Shop… A cross-platform digital shop making it easy for customers to discover & buy content A personalised and simple shopping experience for all mobile users A single instance backend enabling rapid expansion to any market, handset or future content types Discoverability & Distribution: We will get your content seen and discovered. Personalised recommendations: Your content will be seen and discovered by the right customers Reach : We will have a Shop client on Vodafone handsets and a Shop portal on MyWeb (in the mobile browser). Visible placement: Our customers will find the Shop on their device. Operator billing: Making it easy for customers to BUY your content! Multiple Customer Touch Points : Ability to deep link a merchandise across Shop and MyWeb (cross-sell and up-sell)
  • 6. Publishing your app
    • http://www.flickr.com/photos/austinevan/1225274637/lightbox/
  • 7. Selling your app
    • Apps are published via developer.vodafone.com to appear in the Vodafone Shop
    Developer Revenue Submit Vodafone Payment and Analytics Select pricing & markets 2 3 8 4 7 QA & approval Max 10 days Customers Compatible devices Go to developer.vodafone.com 1 Publish in Vodafone Shop 5 6
  • 8. Selling your app
  • 9. Do my customers have to pay via credit card?
    • No, all purchases from the Shop will be made through Vodafone operator billing .
    • Customers have their payments added to their monthly bill.
    • This means a higher incentive to purchase and increased chances of sales for your app.
    By Q1 2011, the Vodafone Shop will allow developers to use in-application and subscription billing Discover Download Buy (no credit card needed!) Use and Review
  • 10. Improving your reach
    • http://www.flickr.com/photos/stuartpilbrow/2887408253/
  • 11. Where can I sell my app? 8 European markets in 2010 ...And even more markets during 2011 Awesome!
  • 12. OK so how can I improve my chances of selling my app? The Vodafone Shop puts relevant content in front of the right customer to encourage greater discoverability of content and increase downloads.
    • More than just a list of similar contents, Vodafone Shop integrates smart recommendations throughout the Shop experience:
    • Browsing by “Selected for You”
    • Advanced filtering
    • Post-purchase recommendations
    Browsing Behaviour Purchase History Ratings & Reviews Recommendation Engine Relevant Personalised Recommendations SMART INSIGHTS AND the Vodafone 360 Shop was shortlisted for Content Discovery & Personalization Award at the Meffys!
  • 13. And any other promotional opportunities? Yes, we have targeted promotions at a global or local level for your content
    • The Premium Placement Programme gives your content maximum visibility via promotional areas
    • We can target your customers through different levels of exposure and targeting
    • You choose the package you want
    On the mobile On the Web
  • 14. Any other questions? ?
  • 15. Yes, I have plenty of questions…
    • How do I get paid?
      • Direct into your bank account once a month
    • Do I need a special Vodafone developer account manager to get started?
      • No, it’s all self service via developer.vodafone.com!
    • Can I sell anything I want?
      • Afraid not. We do have some clearly defined content guidelines and they vary for each market so check developer.vodafone.com for more info
    • Can I make my app stand out from the rest?
      • Yes! We also have User Experience guidelines on developer.vodafone.com to show how to get the best from your app
    • How can I test my app across multiple devices?
      • With our FREE testing service from Perfecto Mobile.
      • Access REAL devices from within your web browser to test your apps across a range of devices.
      • https://vf.perfectomobile.com/widgets/ and https://vf.perfectomobile.com/widgets/Tutorial/
  • 16. The Landscape Ajax
  • 17. Let’s make an app!
    • http://www.flickr.com/photos/tompagenet/16455691/
  • 18. Got an Android App? Vodafone, the Vodafone logo, and Vodafone 360 are trade marks of the Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners.
  • 19. Let’s make a web page
    • http://www.flickr.com/photos/misserion/2190827125/
  • 20. Delivery
  • 21. Joint Innovation Lab Developers Customers UMTS/W-CDMA TD-SCDMA GPRS CDMA-2000 LiMo RIM Android Symbian Others JIL Widgets JIL Store (backend) Developer Website Warehouse V CAST m-Market Y! Keitai
  • 22.
      • Coming soon….
  • 23. Vodafone developer Give us your feedback! developer.vodafone.com @vodafonedev
  • 24. Tools Tools on developer.vodafone.com and jil.org
  • 25.  
  • 26. I need more devices! https://developer.vodafone.com/widgets/tools-resources/
  • 27. Support
    • http://www.flickr.com/photos/21804434@N02/3501228146/
  • 28. Stimulate
  • 29. Now what?
    • http://www.flickr.com/photos/vizzzual-dot-com/2948587871/
  • 30. Sell! Sell! Sell!
  • 31. Deliver
    • http://www.flickr.com/photos/kamshots/468265643/lightbox/
  • 32. Success!
    • http://www.flickr.com/photos/e_calamar/2964133803/
  • 33. Thanks! Any more useful resources I should use?
    • Check out the following…
    • WWW
      • developer.vodafone.com
    • We’re always talking…
      • @mobilewidgets and @vodafonedev
    • Gossip
      • Check out our blog on Vodafone developer
    • Smile!
      • Our Flickr stream – pics from our developer events
    Meet the team We have a calendar on Vodafone developer
    • http://www.flickr.com/photos/paulbalcerak/4602690400/lightbox/
    • News
      • Sign up to our monthly newsletter
  • 34. THANKS! @vodafonedev developer.vodafone.com