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What can vodafone developer do for you(mobile unconferencedusseldorf)

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  • We launched in 8 European markets with a consistent through the line campaign
    Other markets will follow shortly and throughout next year
    We intend this to be a global roll out
    And expect more devices, and more functionality on a regular basis
  • Overview of with which technologies VF has to deal in our Software world, right?
    Many competing platforms
    Some driven by the industry, some by manufacturers, some by the industry…all very very confusing
    Convergence
    Now we are seeing the culmination of mobile and web communities
  • Key points
    4 operators > 1 billion customers
    1 SDK > 1 publishing system > Consolidated settlement
    Separate storefronts optimized for local consumers
    1 device already in China, more across Europe with today’s Vodafone announcement
    Points to avoid
    Reactive to Apple, other device and OS vendors
    “dumb pipe”
    Benefits
    Develop with open Web standards you already know – HTML, CSS, JS
    Publish once, distribute/sell across multiple operators addressing 1 billion customers
    Tailor marketing message/strategy/pricing for local consumers
  • open standardized technologies
    driving scaled deployment of those technologies and
    providing complimentary commercial models.
    This will allow developers to deploy a single application across multiple devices (through the use of standard technologies) and across multiple operators (without the need to negotiate with each of them). WAC will provide the commercial enablers which will allow the developer to be paid for the applications which are then sold through any associated application store.
    To find out the latest on WAC, take a look at the Analyst briefing from May 5th 2010.
  • Widget Packager
    Object Browser
    What’s coming – Widget Packager + Object Browser
    Challenges for VF: developer tools are expensive, focus in VF isn’t always there – communication overheads slow things by 2, open source would help speed up the development planning
    The future – Not really happy with progress, we’re learning - VF developer program (support, open sourcing more tools etc)
  • - VF shop is the only cross platform distribution system (in opposite to Androif market and iTunes, etc.)
    - Widgets can be uploaded for S60, , Limo, Symbian^3 (near future,)Android (near future) and RIM (near future) as cross platform approach (not the same as mentioned above!)
  • Transcript

    • 1. 1 © Vodafone Group 2010 v1.0 October What can Vodafone developerdo foryou? @johnwyer DeveloperCommunity Manager November2010 Vodafone, the Vodafone logo and Vodafone 360 are trade marks of the Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners.
    • 2. 2 © Vodafone Group 2010 v1.0 October What does Vodafone have to do with apps? A cross-platformdigital shop forall customers to discover and buy yourapps *compatible handset required for web apps
    • 3. 3 © Vodafone Group 2010 v1.0 October I’m a developerand I have lots of apps Publish to get hemincluded in the Vodafone Shop! One Shop for all your mobile apps…except iPhone. 
    • 4. 4 © Vodafone Group 2010 v1.0 October http://www.flickr.com/photos/austinevan/1225274637/lightbox/ http://www.flickr.com/photos/stuartpilbr ow/2887408253/ Publish Vodafone Shop… Sell Extended Reach
    • 5. 5 © Vodafone Group 2010 v1.0 October Tell me more about the Shop… A cross-platform digital shop making it easy for customers to discover & buy content A personalised and simple shopping experience for all mobile users A single instance backend enabling rapid expansion to any market, handset or future content types Discoverability & Distribution: We will get your content seen and discovered. Personalised recommendations: Your content will be seen and discovered by the right customers Reach: We will have a Shop client on Vodafone handsets and a Shop portal on MyWeb (in the mobile browser). Visible placement: Our customers will find the Shop on their device. Operatorbilling: Making it easy for customers to BUY your content! Multiple CustomerTouch Points: Ability to deep link a merchandise across Shop and MyWeb (cross-sell and up-sell)
    • 6. 6 © Vodafone Group 2010 v1.0 October Publishing yourapp • http://www.flickr.com/photos/austinevan/1225274637/lightbox/
    • 7. 7 © Vodafone Group 2010 v1.0 October Selling yourapp – Apps are published via developer.vodafone.com to appear in the Vodafone Shop Developer Revenue Submit Vodafone Payment and Analytics Select pricing & markets 2 3 8 4 7 QA & approval Max 10 days Customers Compatible devices Go to developer.vodafo ne.com 1 Publish in Vodafone Shop 5 6
    • 8. 8 © Vodafone Group 2010 v1.0 October Selling yourapp
    • 9. 9 © Vodafone Group 2010 v1.0 October • No, all purchases from the Shop will be made through Vodafone operatorbilling. • Customers have their payments added to their monthly bill. • This means a higher incentive to purchase and increased chances of sales for your app. By Q1 2011, the Vodafone Shop will allow developers to use in-application and subscription billing Do my customers have to pay via credit card? Discover DownloadBuy (no credit card needed!) Use and Review
    • 10. 10 © Vodafone Group 2010 v1.0 October Improving yourreach • http://www.flickr.com/photos/stuartpilbrow/2887408253/
    • 11. 11 © Vodafone Group 2010 v1.0 October 8 European markets in 2010 ...And even more markets during 2011 Where can I sell my app? Awesome!
    • 12. 12 © Vodafone Group 2010 v1.0 October OKso how can I improve my chances of selling my app? The Vodafone Shop puts relevant content in front of the right customerto encourage greaterdiscoverability of content and increase downloads. More than just a list of similar contents, Vodafone Shop integrates smart recommendations throughout the Shop experience: • Browsing by “Selected forYou” • Advanced filtering • Post-purchase recommendations Bro wsing Be havio ur Purchase Histo ry Rating s & Re vie ws Bro wsing Be havio ur Purchase Histo ry Rating s & Re vie ws Recommendation Engine Recommendation Engine Relevant Personalised Recommendations SMART INSIGHTS ANDthe Vodafone 360 Shop was shortlisted forContent Discovery & Personalization Award at the Meffys!
    • 13. 13 © Vodafone Group 2010 v1.0 October And any otherpromotional opportunities? Yes, we have targeted promotions at a global orlocal level foryourcontent > The Premium Placement Programme gives your content maximum visibility via promotional areas > We can target your customers through different levels of exposure and targeting > You choose the package you want On the mobile On the Web
    • 14. 14 © Vodafone Group 2010 v1.0 October Any other questions? ??
    • 15. 15 © Vodafone Group 2010 v1.0 October Yes, I have plenty of questions… • How do I get paid? – Direct into your bank account once a month • Do I need a special Vodafone developer account manager to get started? – No, it’s all self service via developer.vodafone.com! • Can I sell anything I want? – Afraid not. We do have some clearly defined content guidelines and they vary for each market so check developer.vodafone.com for more info • Can I make my app stand out from the rest? – Yes! We also have UserExperience guidelines on developer.vodafone.com to show how to get the best from your app • How can I test my app across multiple devices? – With our FREE testing service from Perfecto Mobile. – Access REAL devices from within your web browser to test your apps across a range of devices. – https://vf.perfectomobile.com/widgets/ and
    • 16. 16 © Vodafone Group 2010 v1.0 October The Landscape
    • 17. 17 © Vodafone Group 2010 v1.0 October Let’s make an app! • http://www.flickr.com/photos/tompagenet/16455691/
    • 18. 18 © Vodafone Group 2010 v1.0 October Got an Android App? Vodafone, the Vodafone logo, and Vodafone 360 are trade marks of the Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners.
    • 19. 19 © Vodafone Group 2010 v1.0 October Let’s make a web page • http://www.flickr.com/photos/misserion/2190827125/
    • 20. 20 © Vodafone Group 2010 v1.0 October Delivery
    • 21. 21 © Vodafone Group 2010 v1.0 October Joint Innovation Lab Developers Customers UMTS/W-CDMA TD-SCDMA GPRS CDMA-2000 LiMo RIM Android Symbian Others JIL Widgets JIL Store (backend) Developer Website Warehouse V CASTm-MarketY! Keitai
    • 22. 22 © Vodafone Group 2010 v1.0 October Coming soon….
    • 23. 23 © Vodafone Group 2010 v1.0 October Vodafone developer Give us yourfeedback! developer.vodafone.com @vodafonedev
    • 24. 24 © Vodafone Group 2010 v1.0 October Tools Tools on developer.vodafone.com and jil.org
    • 25. 25 © Vodafone Group 2010 v1.0 October
    • 26. 26 © Vodafone Group 2010 v1.0 October I need more devices! https://developer.vodafone.com/widgets/tools-resources/
    • 27. 27 © Vodafone Group 2010 v1.0 October Support • http://www.flickr.com/photos/21804434@N02/3501228146/
    • 28. 28 © Vodafone Group 2010 v1.0 October Stimulate
    • 29. 29 © Vodafone Group 2010 v1.0 October Now what? • http://www.flickr.com/photos/vizzzual-dot-com/2948587871/
    • 30. 30 © Vodafone Group 2010 v1.0 October Sell! Sell! Sell!
    • 31. 31 © Vodafone Group 2010 v1.0 October Deliver • http://www.flickr.com/photos/kamshots/468265643/lightbox/
    • 32. 32 © Vodafone Group 2010 v1.0 October Success! • http://www.flickr.com/photos/e_calamar/2964133803/
    • 33. 33 © Vodafone Group 2010 v1.0 October Thanks! Any more useful resources I should use? Check out the following… WWW developer.vodafone.com We’re always talking… @mobilewidgets and @vodafonedev Gossip Check out our blog on Vodafone developer Smile! Our Flickr stream – pics from our developer events Meet the team We have a calendar on Vodafone developer • http://www.flickr.com/photos/paulbalcerak/4602690400/lightbox/ News Sign up to our monthly newsletter
    • 34. 34 © Vodafone Group 2010 v1.0 October THANKS! @vodafonedev developer.vodafone.com