What can Vodafone developer do for you? @johnwyer Developer Community Manager November 2010 Vodafone, the Vodafone logo and Vodafone 360 are trade marks of the Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners.
What does Vodafone have to do with apps? A cross-platform digital shop for all customers to discover and buy your apps *compatible handset required for web apps
I’m a developer and I have lots of apps Publish to get hem included in the Vodafone Shop! One Shop for all your mobile apps…except iPhone.
Tell me more about the Shop… A cross-platform digital shop making it easy for customers to discover & buy content A personalised and simple shopping experience for all mobile users A single instance backend enabling rapid expansion to any market, handset or future content types Discoverability & Distribution: We will get your content seen and discovered. Personalised recommendations: Your content will be seen and discovered by the right customers Reach : We will have a Shop client on Vodafone handsets and a Shop portal on MyWeb (in the mobile browser). Visible placement: Our customers will find the Shop on their device. Operator billing: Making it easy for customers to BUY your content! Multiple Customer Touch Points : Ability to deep link a merchandise across Shop and MyWeb (cross-sell and up-sell)
Where can I sell my app? 8 European markets in 2010 ...And even more markets during 2011 Awesome!
OK so how can I improve my chances of selling my app? The Vodafone Shop puts relevant content in front of the right customer to encourage greater discoverability of content and increase downloads.
More than just a list of similar contents, Vodafone Shop integrates smart recommendations throughout the Shop experience:
Browsing by “Selected for You”
Browsing Behaviour Purchase History Ratings & Reviews Recommendation Engine Relevant Personalised Recommendations SMART INSIGHTS AND the Vodafone 360 Shop was shortlisted for Content Discovery & Personalization Award at the Meffys!
And any other promotional opportunities? Yes, we have targeted promotions at a global or local level for your content
The Premium Placement Programme gives your content maximum visibility via promotional areas
We can target your customers through different levels of exposure and targeting
Got an Android App? Vodafone, the Vodafone logo, and Vodafone 360 are trade marks of the Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners.