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Vodafone360 shop
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Vodafone360 shop Presentation Transcript

  • 1. 360 Shop What and Why?
  • 2. What is 360 Shop? A cross-platform digital shop designed to make it easy for all customers to discover and buy content
  • 3. What does the 360 Shop give me?
    • Reach : We will have a 360 Shop on all Vodafone handsets and on the Web.
    • Visible placement: Our customers will find the 360 Shop on their device.
    • Maximise discoverability: We will get your content seen and discovered.
    • Personalised recommendations: Your content will be seen and discovered by the right customers
    • Operator billing: We enable the most trusted and easiest purchasing of your content.
    • Return value: We have a track record of making money for content providers since 2002.
  • 4. Be everywhere. Be visible.
    • Cross-platform strategy: Reach the your customers conveniently with 1 platform
    • Prominent placement: Whatever the handset, customers will find the 360 Shop easily
    A 360 Shop on every Vodafone handset. 2010 2009 2011 S60 Windows Mobile RIM Nokia QT LiMo, Web, Mobile Browser June October
  • 5. Get Recommended. Shop puts your content in front of the right customer, utilising customer insights such as purchase, browsing and rating behaviour.
    • More than just a list of similar contents, 360 Shop integrates smart recommendations throughout the Shop experience:
    • Browsing by “Selected for You”
    • Advanced filtering
    • Post-purchase recommendations
    Browsing Behaviour Purchase History Ratings & Reviews Recommendation Engine Relevant Personalised Recommendations SMART INSIGHTS Meffys - Mobile Entertainment Awards 2010 Shortlisted for Content Discovery & Personalization Award
  • 6. Promotional opportunities. Targeted promotions at a global or local level for your content
    • Premium Placement Programme provides the option to secure promotional slots in the Shop, giving your content maximum visibility
    • Tiered structure of the programme allows for different level of exposure and targeting
    • Flexibility to choose a package best suited for your business needs and revenue goals
    On the mobile On the Web
  • 7. Make money.
    • Trusted operator billing: No additional setup or payment hassle for customers means less barrier to purchase – they receive and pay one existing operator bill.
    • History of returning value: Vodafone has been making money for content partners since 2002 with Live!, establishing itself as the number one European music service by subscribers, number one in Games revenues.
  • 8. Key information
    • Shop exposure
    • - For summer 2010 Vodafone intends to embed a version of the Vodafone Shop client on 15 of our market-leading devices
    • - Currently we see up to a third of the 360 Shop catalogue being exposed by the recommendations engine in a single day
    • - Customers are four times more likely to buy on the basis of a recommendation rather than on an untargeted promotion
    • Since launch in October 2009 we have run over 300 promotion campaigns on developer’s premium content
    • Vodafone Reach
    • - Vodafone is the world's leading international mobile communications group with approximately 341 million proportionate customers as at 31 March 2010
    • - Vodafone currently has equity interests in 31 countries across five continents and around 40 partner networks worldwide
    • - Vodafone has around 23 million mobile internet users in Europe
    • - Eight European markets range over 100 different handsets capable of accessing the Vodafone 360 services