Vodafone developer program mo mob 24aug2013

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  • 1. Vodafone C3 | 27 August 20131 Vodafone Developer Program Pratapa Bernard 24 August 2013
  • 2. Vodafone C3 | 27 August 20132 Developer Programs have traditionally focused on tech support to aid creation of Apps for a Platform Traditional Content Stores OEM Stores, App Contests & Hackathons Generic Application Stores White labeled Stores with Local Apps Beyond Stores  Ecosystems Market has evolved – Ecosystems are now key for sustainability
  • 3. Vodafone C3 | 27 August 20133 Unlocking the Apps opportunity in Emerging Markets requires multiple capabilities and people to come together Domain Expertise • Local Solution Needs require expertise in specific domains (like Education, Healthcare etc.) User Experience • Delivering a ‘Wow’ experience on Feature Phones is complex and requires specialist skill sets and understanding of the user Business Inputs • Most Developers need guidance with marketing & distribution of their apps Technology • Platform & Device Fragmentation, Network considerations, multi- lingual requirements, etc. are hurdles to a scalable solution User Engagement & Monetization • Limited digital payment options, insufficient user identification and user profile pose problems in delivering sustainable value
  • 4. Vodafone C3 | 27 August 20134 Vodafone Developer Program - A platform to bring all stakeholders in the mobile ecosystem together for collaboration Innovation through Collaboration: A bi-monthly series of events to foster collaboration amongst industry participants Specialized Services by Vodafone’s partners in the areas of user experience design, development & testing Developer Lab with latest devices from various OEM/Chipset partners and trial SDKs from technology solution providers Storefronts & Marketplaces for distribution of apps & bridging businesses with developers respectively
  • 5. Vodafone C3 | 27 August 20135 Introducing ‘Innovation through Collaboration’ - An Event Series to stimulate collaboration amongst industry participants • Bi-monthly event with focus on 1 vertical or topic at a time • Involve all stakeholders to discuss – User needs and challenges – What has been tried before? Learnings? – Innovations and technologies that can have an impact – Possibilities for mobility to address the need – Potential opportunities to pursue Participants: Domain Experts, Technology Experts, Researchers from industry & academia, Mobility Entrepreneurs & Users Domain Experts Technology Leaders Entrepreneurs End User community Reserve your calendars for the first event on 05th October 2013 on ‘EDUCATION’ sector –
  • 6. Vodafone C3 | 27 August 20136 The Developer Lab inauguration is only the beginning – We will have continuous touch-points on each area of mobile apps business Programmes designed by you!! Blackberry 10 Training – 02nd November User Experience Mentorship – 20th October ITC Series – Education – 05th October Product Management Training – 20th September Register yourself at http://developer.vodafone.com to get updates on all these events We thank our partners for their support in the developer lab launch A tentative calendar for the next few months:
  • 7. Vodafone C3 | 27 August 20137 Thank you Innovation happens through collaboration It is an eco-system, not an ego-system
  • 8. Vodafone C3 | 27 August 20138 Various segments of developers interwork to form the ecosystem – The need for collaboration amongst them is at an all time high Hunters Explorers Hobbyists Guns for Hire Product Extenders Gold Seekers Enterprise IT Content Publisher Mobile Developer Segments Developer Segmentation Courtesy: Vision Mobile Reports User Experience Designers Technology Solution Providers Small Businesses Micro Entrepreneurs Domain Experts Large Businesses Social Media Marketers + The local mobility ecosystem