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Vodafone developer - how can i sell my android app

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Vodafone developer - how can i sell my android app Vodafone developer - how can i sell my android app Presentation Transcript

  • How can I sell my Android app? @vodafonedev Nov 2010 Vodafone, the Vodafone logo, and Vodafone 360 are trade marks of the 1 Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners.
  • What does Vodafone 360 have to do with apps? A cross-platform digital shop for all customers to discover and buy your apps 2 *compatible handset required for web apps
  • I’m a developer and I have lots of apps Publish to get hem included in the Vodafone Shop! One Shop for all your mobile apps…except iPhone.  3
  • Vodafone Shop… Sell Extended Publish Reach http://www.flickr.com/photos/ http://www.flickr.com/photos/ stuartpilbrow/2887408253/ austinevan/1225274637/lightbox/ 4
  • Tell me more about the Shop… A cross-platform digital shop making it easy for customers to discover & buy content A personalised and simple shopping experience for all mobile users A single instance backend enabling rapid expansion to any market, handset or future content types Discoverability & Distribution: We will get your content seen and discovered. Personalised recommendations: Your content will be seen and discovered by the right customers Reach: We will have a Shop client on Vodafone handsets and a Shop portal on MyWeb (in the mobile browser). Visible placement: Our customers will find the Shop on their device. Operator billing: Making it easy for customers to BUY your content! Multiple Customer Touch Points: Ability to deep link a merchandise across Shop and MyWeb (cross-sell and up-sell) 5
  • Publishing your app •  http://www.flickr.com/photos/austinevan/1225274637/lightbox/ 6
  • Selling your Android app –  Android apps are published via our upload platform to appear in the Vodafone Shop Developer Go to QA & approval widget.vodafone.com/dev Max 10 days Customers Select pricing Vodafone Publish in & markets Vodafone Shop Compatible Submit devices Payment and Revenue Analytics 7
  • Selling your app 8
  • Do my customers have to pay via credit card? •  No, all purchases from the Shop will be made through Vodafone operator billing. •  Customers have their payments added to their monthly bill. •  This means a higher incentive to purchase and increased chances of sales for your app. Discover Buy (no credit card needed!) Download Use and Review 9 By Q1 2011, the Vodafone Shop will allow developers to use in-application and subscription billing
  • Improving your reach •  http://www.flickr.com/photos/stuartpilbrow/2887408253/ 10
  • Where can I sell my app? Awesome! 8 European markets in 2010 ...And even more markets during 2011 11
  • OK so how can I improve my chances of selling my app? The Vodafone Shop puts relevant content in front of the right customer to encourage greater discoverability of content and increase downloads. Browsing Behaviour Recommendation Purchase History Engine Ratings & Reviews SMART INSIGHTS Relevant Personalised Recommendations More than just a list of similar contents, Vodafone Shop integrates smart recommendations throughout the Shop experience: •  Browsing by “Selected for You” •  Advanced filtering •  Post-purchase recommendations AND the Vodafone 360 Shop was shortlisted for Content Discovery & Personalization Award at the Meffys! 12
  • And any other promotional opportunities? Yes, we have targeted promotions at a global or local level for your content >  The Premium Placement Programme gives your content maximum visibility via promotional areas >  We can target your customers through different levels of exposure and targeting >  You choose the package you want >  Email dev.info@vodafone.com for more info On the Web On the mobile 13
  • Any other questions? 14
  • Yes, I have plenty of questions… •  How do I get paid? –  Direct into your bank account once a month •  Do I need a special Vodafone developer account manager to get started? –  No, it’s all self service via developer.vodafone.com! •  Can I sell anything I want? –  Afraid not. We do have some clearly defined content guidelines and they vary for each market so check developer.vodafone.com for more info •  Can I make my app stand out from the rest? –  Yes! We also have User Experience guidelines on developer.vodafone.com to show how to get the best from your app •  How can I test my app across multiple devices? –  With our FREE testing service from Perfecto Mobile. –  Access REAL devices from within your web browser to test your apps across a range of devices. 15 –  https://vf.perfectomobile.com/widgets/ and https://vf.perfectomobile.com/widgets/Tutorial/
  • Thanks! Any more useful resources I should use? Check out the following… Gossip Check out our blog on Vodafone developer WWW developer.vodafone.com Smile! Our Flickr stream – pics from our developer events Meet the team We have a calendar on Vodafone developer We’re always talking… @mobilewidgets and @vodafonedev •  http://www.flickr.com/photos/paulbalcerak/4602690400/lightbox/ 16
  • developer.vodafone.com @vodafonedev 17