Creating a Great User Experience - by AccuWeather

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  • 1. A Balancing Act Joe Gore, Global Business Development © 2010 AccuWeather.com
  • 2. Widget Design A Balancing Act – Useful Content – Look and Feel – Ease of Use – Revenue Opportunity – Play Value © 2010 AccuWeather.com
  • 3. Useful Content - Provide content MOBILE users want to see - Keep in mind: Your user Why they access content What medium © 2010 AccuWeather.com
  • 4. Look and Feel – Keep the content easy to view – Use graphics that will enrich the experience – Allow the graphics to speak for themselves © 2010 AccuWeather.com
  • 5. Ease of Use – Take advantage of the Extended mode: first impression – Use the real estate you are given – Don’t make users become hunters © 2010 AccuWeather.com
  • 6. Revenue Opportunity – Don’t disrupt your creation – Make it easy but not a mistake © 2010 AccuWeather.com
  • 7. Play Value – Keep the user smiling – Stand out from the crowd – Expand your widget with depth © 2010 AccuWeather.com
  • 8. Thank you Joe Gore Global Business Development gore@accuweather.com © 2010 AccuWeather.com