A Balancing Act


Joe Gore, Global Business Development

© 2010 AccuWeather.com
Widget Design
A Balancing Act

     –       Useful Content

     –       Look and Feel

     –       Ease of Use

     –  ...
Useful Content
- Provide content MOBILE
  users want to see

- Keep in mind:
     Your user
     Why they access content
 ...
Look and Feel
      –       Keep the content
              easy to view

      –       Use graphics that
              wil...
Ease of Use

      –       Take advantage of
              the Extended mode:
              first impression

      –     ...
Revenue
        Opportunity

      –       Don’t disrupt
              your creation

      –       Make it easy but
     ...
Play Value

      –       Keep the user
              smiling

      –       Stand out from the
              crowd

     ...
Thank you

                         Joe Gore
               Global Business Development

                    gore@accuweat...
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Creating a Great User Experience - by AccuWeather

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Creating a Great User Experience - by AccuWeather

  1. 1. A Balancing Act Joe Gore, Global Business Development © 2010 AccuWeather.com
  2. 2. Widget Design A Balancing Act – Useful Content – Look and Feel – Ease of Use – Revenue Opportunity – Play Value © 2010 AccuWeather.com
  3. 3. Useful Content - Provide content MOBILE users want to see - Keep in mind: Your user Why they access content What medium © 2010 AccuWeather.com
  4. 4. Look and Feel – Keep the content easy to view – Use graphics that will enrich the experience – Allow the graphics to speak for themselves © 2010 AccuWeather.com
  5. 5. Ease of Use – Take advantage of the Extended mode: first impression – Use the real estate you are given – Don’t make users become hunters © 2010 AccuWeather.com
  6. 6. Revenue Opportunity – Don’t disrupt your creation – Make it easy but not a mistake © 2010 AccuWeather.com
  7. 7. Play Value – Keep the user smiling – Stand out from the crowd – Expand your widget with depth © 2010 AccuWeather.com
  8. 8. Thank you Joe Gore Global Business Development gore@accuweather.com © 2010 AccuWeather.com

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