Open and activate
        design thinking, environmental sustainability and human behaviour


                            ...
Carbon Tippy Toes and EcoMo09
2 projects exploring
mobile/web tools and services
aimed at helping people understand
and mo...
Process innovation:
             Open participation and
             transparent outputs




      3       Vodafone User E...
Co-design and open prototyping




      4        Vodafone User Experience |                                   20 January ...
http://tinyurl.com/betavine-sustainability




5   Vodafone User Experience |       20 January 2010
    Sustainability
EcoMo09 participation

           28 developers / approx 25 spectators
           9 teams submitted projects to the compet...
EcoMo09 judges and data support



            Event Judges
            Chris Burgess, Vodafone Group Director of Corporat...
Industry contexts for sustainability activity



    Functional                       Technology             New          ...
Context: Technology activism




9   Vodafone User Experience |
    Sustainability
Aiming to turn data into action




10   Vodafone User Experience |
     Sustainability
CC | celesteh                                                                                                     CC | The...
Most individuals cannot visualise
      their impact in a wider context




        12        Vodafone User Experience |  ...
Even with the wide range of calculators
            and tools available, most people are not
            able to understan...
Picture by Digon3 | Attribution 2.0 Share-alike Generic | http://www.flickr.com/photos/47705377@N00/505196721




Mobile d...
Picture by jurvetson | Attribution 2.0 Generic | http://www.flickr.com/photos/44124348109@N01/64615651




Designing to pe...
Design intent

16   Vodafone User Experience |   20 January 2010
     Sustainability
Design supporting individual and socialwith sustainability
                                Our work
                      ...
Yes,
                                   But
                                  How?
18   Vodafone User Experience |      20...
1
                                                                          Make people aware of WHAT
                    ...
Personal informatics & visualisation




Dopplr.com | Personal Annual Report first half 2009 for Franco Papeschi (detail)
...
Making the measurement relevant

                                       Participant


Carbon footprint translator         ...
Revealing the invisible




     Good Commute
     Carbon Tippy Toes concept illustration

     http://tinyurl.com/good-co...
2          Monitor
                 progress




      23      Vodafone User Experience |                                 ...
Understand the current state
                                  Wattson + Holmes

                                  The Wat...
Understand the current state
                                   Carbon Diem
                                   Mobile app ...
Set goals and follow progress
                                                                                            ...
3        Provide
                                                                                          alternatives


...
Alternatives in manageable chunks
                                  Carbon calculator
                                  En...
Image by pasotraspaso | Attribution 2.0 Generic | http://www.flickr.com/photos/pasotraspaso/3490194485/




4    Fun is a
...
Personality




                                      http://www.timholley.de/Design_Home.html


                         ...
Competition and gameplay
                                  Ultimate-G /
                                  Carbon Tippy Toe...
5          Build on our
           social nature




      32      Vodafone User Experience |                             ...
Supportive social pressure
                                     JoinMe
                                     http://www.joi...
Aiming to complete the circle: some examples

                Wattson                                              AMEE

 ...
Some design principles



35   Vodafone User Experience |   20 January 2010
     Sustainability
Design systems that support change, not just features
Involve people in the creation and delivery of services.
Data gives ...
Thank you
Project blog: http://tinyurl.com/betavine-sustainability




37    Vodafone User Experience |
      Sustainabili...
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Open And Activate, Mobile Monday, London Jan 2010

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By Franco Papeschi and Tory Dunn. The presentation introduces a recent project by Vodafone's User Experience team to engage with people passionate about the environment in collaborative design and open prototyping. The resulting innovative concept designs focused on collecting data about emission-causing activities, and using that data to promote self-awareness of impact and to stimulate change. The presentation also covers some of the things learned from these projects, and others encountered along the way.

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Open And Activate, Mobile Monday, London Jan 2010

  1. 1. Open and activate design thinking, environmental sustainability and human behaviour Version 2.0 for Mobile Monday London Franco Papeschi Tory Dunn Vodafone Group User Experience Mobile Monday 18 January 2010 Copyright 2010 Vodafone
  2. 2. Carbon Tippy Toes and EcoMo09 2 projects exploring mobile/web tools and services aimed at helping people understand and modify their impact on the environment This talk covers some of the things we learned from these projects, and others we’ve encountered along the way 2 Vodafone User Experience | Sustainability
  3. 3. Process innovation: Open participation and transparent outputs 3 Vodafone User Experience | 20 January 2010 Sustainability Original Image by liber | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/liberato/149365463/
  4. 4. Co-design and open prototyping 4 Vodafone User Experience | 20 January 2010 Sustainability Photos by Carbon Tippy Toes | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/carbontippytoes/
  5. 5. http://tinyurl.com/betavine-sustainability 5 Vodafone User Experience | 20 January 2010 Sustainability
  6. 6. EcoMo09 participation 28 developers / approx 25 spectators 9 teams submitted projects to the competition, including Carbon.to – carbon equivalents translator iGoGreen & weGoGreen – personal/community green progress tool cross-modal transport calculator free.near.me – location freecycle-type service aggregator individual and community sustainability game Green Map cloud/Android/iPhone implementation AMEE / Google mash-up Photo: Carbon Tippy Toes (Simon Hughes) cc: attribution-share alike 2.0 generic
  7. 7. EcoMo09 judges and data support Event Judges Chris Burgess, Vodafone Group Director of Corporate Responsibility Tanya Cordrey, General Manager, Environment at Guardian News and Media James Goodman, Head of Futures at Forum for the Future Tom Hume, Managing Director of Future Platforms Steve Wolak, Head of Betavine, Vodafone Group R&D Workshops given by Pachube, AMEE and Earth Open Source Photo: Carbon Tippy Toes (Simon Hughes) cc: attribution-share alike 2.0 generic
  8. 8. Industry contexts for sustainability activity Functional Technology New Changing practice /R&D relationships behaviour For example: New materials Collaborations Mobile tools and Base station and within industry and services for users and network energy Cradle to cradle cross-industry communities manufacture Office practices Alternative charging Logistics /power sources 8 Vodafone User Experience | Sustainability
  9. 9. Context: Technology activism 9 Vodafone User Experience | Sustainability
  10. 10. Aiming to turn data into action 10 Vodafone User Experience | Sustainability
  11. 11. CC | celesteh CC | The RSA http://www.flickr.com/p http://www.flickr.com/photos/ hotos/celesteh/3404805 the_rsa/3886952782/ 434/ Individuals are interested in contributing however 11 Vodafone User Experience | 20 January 2010 Sustainability CC | secretlondon123on CC | Andrew* http://www.flickr.com/photos/secretlondon/3396892516/ http://www.flickr.com/photos/nez/1181091743/
  12. 12. Most individuals cannot visualise their impact in a wider context 12 Vodafone User Experience | 20 January 2010 Sustainability Original Image by Lee Nachtigal | Attribution 2.0 Generic | http://www.flickr.com/photos/lxn271/153835672/
  13. 13. Even with the wide range of calculators and tools available, most people are not able to understand their impact Screengrabs from: www.greenenergyoptions.co.uk/product_range/home_energy_hub/ Home Energy Hub http://www.verdiem.com/edison.aspx Verdiem Edison http://www.carbonfootprint.com/ Carbon Footprint Ltd http://www.diykyoto.com/ukExperience | 13 Vodafone User DIY Kyoto 20 January 2010 Sustainability www.dopplr.com Dopplr carbon calculator
  14. 14. Picture by Digon3 | Attribution 2.0 Share-alike Generic | http://www.flickr.com/photos/47705377@N00/505196721 Mobile devices are uniquely positioned to: read activity data and deliver information to individuals directly in context of activity 14 Vodafone User Experience | 20 January 2010 Sustainability
  15. 15. Picture by jurvetson | Attribution 2.0 Generic | http://www.flickr.com/photos/44124348109@N01/64615651 Designing to persuade and foster social support of behaviour change is equally as important as interpreting data 15 Vodafone User Experience | 20 January 2010 Sustainability
  16. 16. Design intent 16 Vodafone User Experience | 20 January 2010 Sustainability
  17. 17. Design supporting individual and socialwith sustainability Our work change Designing services & products to support classic sustainability actions has activists and experts shown the need for REDUCE, REUSE, RECYCLE •a “path to participation” and that +RETHINK via •different tools can provide access to different points on the path Informing decision making Monitoring progress and providing feedback Collaborating Providing alternatives ideally with enjoyment 17 Vodafone User Experience | Sustainability
  18. 18. Yes, But How? 18 Vodafone User Experience | 20 January 2010 Sustainability
  19. 19. 1 Make people aware of WHAT they are doing 19 Vodafone User Experience | and what is happening 20 January 2010 Sustainability Image by Lars Plougmann | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/lxn271/153835672/
  20. 20. Personal informatics & visualisation Dopplr.com | Personal Annual Report first half 2009 for Franco Papeschi (detail) 20 Vodafone User Experience | Sustainability
  21. 21. Making the measurement relevant Participant Carbon footprint translator Cross-Modal travel comparison tool Carbon.to (EcoMo09 competition) Tom Parker (EcoMo09 competition) http://tinyurl.com/ecomo09-carbon-to http://tinyurl.com/ecomo09-travel Participant 21 Vodafone User Experience | Sustainability
  22. 22. Revealing the invisible Good Commute Carbon Tippy Toes concept illustration http://tinyurl.com/good-commute 22 Vodafone User Experience | Sustainability
  23. 23. 2 Monitor progress 23 Vodafone User Experience | 20 January 2010 Sustainability Image by Jack Brodus | Attribution 2.0 Generic | http://www.flickr.com/photos/jackbrodus/443238285/
  24. 24. Understand the current state Wattson + Holmes The Wattson device displays a readout of your energy usage in cost or in watts, and, on the underside, coloured lights show how much energy you are using compared to your average usage. Data come from a sensor that clips onto one of the electricity mains cables and is sent via a transmitter to the Wattson. Images: screen grabs from http://www.diykyoto.com/uk 24 Vodafone User Experience | Sustainability
  25. 25. Understand the current state Carbon Diem Mobile app that calculates the user’s carbon footprint. It identifies the user’s mode of transport through speed and distance data (via the handset’s GPS). Users can set personal targets and compare against others. Images: screen grabs from http://www.carbondiem.com i.Go.Green / we.Go.Green Participant Mobile widget game that tracks the improvement of an individual’s (or communities’) sustainability. It gives a live feed update of a person’s (or team’s) environmental impact, based on a range of activities, such as travel and electricity use. Andreas Muth 25 Vodafone User Experience | Sustainability
  26. 26. Set goals and follow progress Nike+ http://tinyurl.com/noenbu Image: Michael Verdi | Attrib. 2.0 Generic | http://www.flickr.com/photos/verdi/3263974545/ Booyah http://www.booyah.com 26 Vodafone User Experience | Sustainability
  27. 27. 3 Provide alternatives 27 Vodafone User Experience | 20 January 2010 Sustainability Image by miss_yasmina | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/miss_yasmina/3778068615/
  28. 28. Alternatives in manageable chunks Carbon calculator Energy Saving Trust http://www.energysavingtrust.org.uk/cal culator/start AMEE + Google maps http://tinyurl.com/ ecomo09-AMEEmashup Participant OPOWER http://www.opower.com/ 28 Vodafone User Experience | Sustainability
  29. 29. Image by pasotraspaso | Attribution 2.0 Generic | http://www.flickr.com/photos/pasotraspaso/3490194485/ 4 Fun is a gamechanger 29 Vodafone User Experience | 20 January 2010 Sustainability
  30. 30. Personality http://www.timholley.de/Design_Home.html Tio – Generation Green Tim Holley http://www.generationgreen.co.uk/ games/eco-rangers 30 Vodafone User Experience | Sustainability
  31. 31. Competition and gameplay Ultimate-G / Carbon Tippy Toes concept illustration http://tinyurl.com/ultimate-green 31 Vodafone User Experience | 20 January 2010 Sustainability
  32. 32. 5 Build on our social nature 32 Vodafone User Experience | 20 January 2010 Sustainability Image by Crystalline Radical | Attribution 2.0 Generic | http://www.flickr.com/photos/17597931@N00/467050570/
  33. 33. Supportive social pressure JoinMe http://www.join-me.co.uk/ http://www.weightwatchers.com/ Nike + http://tinyurl.com/noenbu OPOWER http://www.opower.com/ 33 Vodafone User Experience | Sustainability
  34. 34. Aiming to complete the circle: some examples Wattson AMEE Carbon Diem Dopplr Annual report Pachube Pachube AMEE Carbon.to iGoGreen Cross-Modal Calculator Objects with Attitude Good Commute Nike + oPower Tio Ultimate G WeightWatchers NDL game 34 Vodafone User Experience | Sustainability
  35. 35. Some design principles 35 Vodafone User Experience | 20 January 2010 Sustainability
  36. 36. Design systems that support change, not just features Involve people in the creation and delivery of services. Data gives an unprecedented level of information, but must be made meaningful We don’t base our choices on information alone Context is king Help people deepen their participation Use social dynamics to foster change Sustainable fun (low impact + long term + generative) 36 Vodafone User Experience | Sustainability
  37. 37. Thank you Project blog: http://tinyurl.com/betavine-sustainability 37 Vodafone User Experience | Sustainability
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