The Vocus Marketing Suite is a comprehensive
automation solution that helps you easily and
efficiently attract and engage prospects, nurture
high-quality leads, and drive results.
Extensive social tools are offered in the suite,
• Social CRM: Vocus’ Social CRM tracks and records every engagement with your prospects
across email, landing pages, news releases and even website visits. Our technology measures
click-throughs, opportunities and successes, and even helps you identify your contacts social
identities (matching email addresses to social media profiles). The Suite highlights tweets from
prospects already in your CRM and shows you their profiles with just one click.
• Buying Signals™: Turn social into sales. Our proprietary technology monitors and filters
millions of conversations for prospects looking to buy a product or service to connect you with
the right prospects at the right time. These leads are delivered straight to your one-stop
• Recommendation Engine™: Build your presence, network and community by engaging with
intelligence. Our social media recommendations boost your visibility and awareness. It filters
and suggests content, conversations and influencers to engage with.
• Social Analytics: With our integrated Facebook, Twitter, LinkedIn, Google Analytics and Bit.ly
Analytics, you can watch your likes, follows and shares grow, all in one place. Understand
which posts are working and the demographics and geographics of your network. Keep track of
how often you’re mentioned, re-tweeted and followed. Know how your content is being shared,
what’s connecting with your target audience, what you need to change, and how to do it best.
For SoMe, we think one of these tools shines
brightest because there’s nothing on the market
today that compares!
Included in the Vocus Marketing Suite, Buying
Signals™ is our proprietary tool that scans millions
of conversations for prospects looking to buy a
product or service like yours. No scouring. No
tedious searching. Just quality leads.
Our proprietary, responsive technology delivers
those leads straight to your one-stop dashboard.
The Data Science team at Vocus currently
analyzes the Twitter firehose for 10 different
“Buying Signals,” which represent different phases
within a buyers decision-making cycle.
We use a combination of open-source baseline
machine learning libraries (such as support vector
machines et al.) and significant in-house
proprietary algorithms tailored to our needs to
perform the analysis.
Users can choose from a variety of signal types to
customize the content specifically for their business:
Recommendation: These types of buying signals
deliver prospects seeking general information.
Desire | Shopping | Seeking: These are people who
are interested in purchasing a product or service, or
have an imminent need.
Broken | Stolen: These signals show prospects who
have recently broken or lost something they need to
• Social media has changed the way customers buy
things. They engage businesses on their terms,
swap information about vendors, and share
recommendations and reviews online. Now,
technology is offering marketers a new way to catch
• The Buying Signals™ proprietary software was
developed to make it easier for businesses of all
sizes struggling to justify the ROI of social media to
find valuable prospects on social media, engage
with those prospects, and nurture them to sale.
2011 Global Multi-Channel
Consumer Survey, more than
80% of customers now
conduct research online
before they buy in-store.
According to a recent IBM
survey, approximately 40% of
social media users go to
social sites to share opinions
and access company reviews.
Another 23% of social users
log into these sites to interact
with brands directly.
Success with Buying Signals™:
Read the full success story:
Living Fuel: Vocus Marketing Suite Gets us 20 to
30 Leads a Day »
Read the full success story:
Outward Media: Vocus delivered $2 Million in Leads »
VP of Sales and
• Businesses who aren’t socially savvy may not
know how to engage with a prospect once a
Buying Signals™ is delivered.
• Customers do most of their research online
before ever contacting a business, so these
brands need content online that can help to
verify their credibility.
• Development of contextual language
identification – going beyond just keywords and
developing a tool to identify contextual
need. That is the power in Buying Signals –
we’re not just looking for a keyword association,
we’re filtering out the tweets that are most likely
to be stating a need in context.
• Vocus’ Data Science team processes about 15
million Buying Signals per quarter with the majority
being in the middle of the decision-making cycle and
then lesser, but still significant populations at both
the beginning and end of the cycle.
• After we released Buying Signals™, revenue for the
full year 2013 was $186.9 million, a 9% increase
over the comparable period in 2012.
• Video: Buying Signals
• Free Guide to Buying Signals
• Five Extra Benefits of Social Media Buying Signals
• Buying Signals: A Three-Part History
• Eight Questions to Ask When You See Buying Signals
• How to Get Great Results with Buying Signals: Part One
• How to Get Great Results with Buying Signals: Part Two
Thank you for your consideration!
- The Vocus Team