• Share
  • Email
  • Embed
  • Like
  • Private Content
The New Rules of Email Marketing with DJ Waldow
 

The New Rules of Email Marketing with DJ Waldow

on

  • 608 views

Register here to get the audio replay of DJ's webinar: http://bit.ly/12ynXiY ...

Register here to get the audio replay of DJ's webinar: http://bit.ly/12ynXiY

Are your email campaigns not delivering results? Outdated "best practices" might be holding you back, says DJ Waldow, co-author of The Rebel's Guide to Email Marketing.

Register today to debunk outdated email rules, determine what works best for you, and revamp your email marketing! Join DJ to:

-Stand out from the crowd with emails tailored to your audience
-Discover obsolete email rules...and when to break them
-Transform your emails into revenue stream machines!

About the Speaker:

DJ Waldow is co-author of The Rebel's Guide to Email Marketing as well as founder and CEO of email marketing firm Waldow Social. As an eight-year email marketing consulting veteran, DJ formerly served as Director of Community at Blue Sky Factory and Director of Deliverablility and Best Practices at Bronto Software.

Register here to get the audio replay of DJ's webinar: http://bit.ly/12ynXiY

Statistics

Views

Total Views
608
Views on SlideShare
569
Embed Views
39

Actions

Likes
1
Downloads
4
Comments
0

1 Embed 39

https://twitter.com 39

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The New Rules of Email Marketing with DJ Waldow The New Rules of Email Marketing with DJ Waldow Presentation Transcript

    • The New Rules of Email Marketing with DJ Waldow
    • The “New Rules” of Email Marketing DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • Email has had a good run as king of communications. But its reign is over. DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • Most emailed article of the day DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • Time for a game! DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • How many of you have...? DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar Used email to communicate data breach
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar “Password reset emails were sent to all Evernote users”
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar Email marketing is NOT dead!
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar the secret to email marketing
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar Send timely, targeted, valuable HUMAN email to people who want it
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar NOT HUMAN
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar “Just think of what that extra money could go toward instead – half an iPad2, a new business casual outfit for Boston, or a round of top-shelf drinks at the hotel bar (oh wait, I guess I’d be the one to benefit from that).”
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar HUMAN
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar “Oh, and I’m drinking a little more of that bulletproof coffee (just google it - you won’t believe me).”
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar HUMAN
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar First, I love this idea of getting people engaged right away. Kudos! Ha! I didn't think anyone would be reading my answers. P.S. I guess I should always answer those automatic things as if someone is reading them...though I think you are the first that has ever responded! Oh… you are good! I didn’t expect a response back - very good.
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar one more secret to email marketing
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar “But if you do gain that initial trust, and more importantly, confirm and grow it, you can write pretty lame subject lines and people will still read your messages.” --Brian Clark (@copyblogger) … in 2010
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar FREE BEER
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar I opened [your email] because I knew it was your weekly email and I wanted to see inside -- the subject had no influence. That's what happens when you become a trusted resource or an expected one. --Meryl K. Evans, “Content Maven for Hire”
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • !!!!! DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • Email Marketing Best Practices You should ALWAYS… DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • Email Marketing Best Practices You should NEVER… DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • Never use “free” or ALL CAPS in a subject line “ ” DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar • 9,140,000 results • “Ultimate list” • “Top 100” • 30 words”
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • Gmail spam “false positives” DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • Gmail spam “false positives” DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • Which subject line was the winner? DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • Never send “ugly” emails DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow “ ” DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • inbox placement DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • open rate DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • click-to-open rate DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • Subject lines should always be between 30 & 50 characters DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow “ ” DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • “Off-the-Court Gear in Tournament Colors” DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • “Off-the-Court Gear in Tournament Colors” DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar Off-the-Court Gear in Tournament Co…
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • Sesame Street Asks Obama Campaign To Take Ad Down, Anderson Cooper vs. Star Jones, Die DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • Sesame Street Asks Obama Campaign To Take Ad Down, Anderson Cooper vs. Star Jones, Die Hard Obama Supporter Freaks Out DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • Get up to 70% off children’s fashion DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • Get up to 70% off children DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • One Oil Change, Three Oil Changes with Inspections, or a Four-Wheel Alignment (Up to 78% Off) | 10 or 20 Gym Passes (Up to 69% Off) | Salon Package with Cut, Style, and Two-Color Highlights; Shellac Manicure; or Acrylic Nails (Up to 51% Off) An actual Groupon subject line DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • One Oil Change, Three Oil Changes with Inspections, or a Four-Wheel Alignment (Up to 78% Off) | 10 or 20 Gym Passes (Up to 69% Off) | Salon Package with Cut, Style, and Two-Color Highlights; Shellac Manicure; or Acrylic Nails (Up to 51% Off) An actual Groupon subject line 42 words 421 characters DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • An actual Groupon subject line DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar Open Rate (%) Click to Open Rate (%) Number of Characters 18.8% 13.5% 22.6% 15.0% 28.5% 15.9% 0% 5% 10% 15% 30% 35% 20% 25% [%] 11 20 30 40 50 60 70 80 90 100 110 120 130 140
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar “the longer the subject line, the lower the open rate … BUT … the higher the click-to-open
    • 1. Never use a popup to collect email addresses 2. Never send mostly-text emails 3. Never send mostly-image emails 4. Never make your unsubscribe link obvious 5. Always use double opt-in 6. Never buy a list 7. Never have fun Some other “rules” to consider breaking DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • “Best practices are those that are best for YOUR audience.” @djwaldow #VocusWebinar DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar Obligatory picture of my kiddos
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar Let’s KIT
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar * The Secret to Email Marketing * The Various Components That Make Up an Email * Why Some Email Marketing “Rules” are Silly * How Email Marketing and Social Media Go Together Like Batman & Robin * Why Testing is Critical to Email Marketing * Measuring Results ENTER CODE VOCUSWEBINAR FOR 50% OFF! waldowsocial.com/email-marketing-made-simple
    • DJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldowDJ Waldow | Waldow Social | @djwaldow | #VocusWebinar
    • Thanks for attending! Next webinar: True Influence on June 5, 2pm ET with Danny Brown
    • Thanks for attending! #VocusWebinar @vocus
    • The Vocus Family About Vocus Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572. PR Suite | Marketing Suite Online News Releases Publicity Facebook Apps Email Marketing @Vocus @PRWeb @Helpareporter @NorthSocial @iContact