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The Marketer's Guide to Social Media

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Learn how to create impactful campaigns with our Visualize the Social Media Future Now guide. …

Learn how to create impactful campaigns with our Visualize the Social Media Future Now guide.

Our guide will take you through 2014’s pivotal trends. You will learn about cross-channel marketing, micro-video, and the art of the hashtag from marketing experts like Ekaterina Walter, Jason Falls, and Michael Stelzner.

With this guide you will learn to:

*Bring attention to your content with visual media.
*Use paid social media to boost your social presence.
*Spread your marketing across multiple channels for the greatest impact.
*Tie social efforts to your bottom line.

Download your free guide today: http://bit.ly/1eLm3Qf

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  • 1. The Marketer’s Guide to Social Media
  • 2. What is the future of social media? “Content with compelling visual content receives 94% more total views,” said Ekaterina Walter, co- author of “The Power of Visual Storytelling.” The Pew Research Center has found that “nearly two-thirds (63%) of cell phone users now use their phone to go online,” a number that has doubled since 2009.
  • 3. What is the future of social media? Mobile and visual media are two trends impacting marketers in 2014, but they aren’t the only ones.
  • 4. Content goes interactive and immersive • Two words started to pop up in 2013 content conversations: interactive and immersive • They’ll continue to be key players in 2014 because of the emphasis placed on transmedia storytelling and cross-channel marketing
  • 5. Words aren’t out, but visuals are definitely in “Visuals and video done right are highly effective in cutting through the noise. It’s a snackable type of content that resonates with people globally and increases engagement within communities.” - Ekaterina Walter
  • 6. Video to go! Both Vine and Instagram have blossomed in the past year due to a couple of reasons. • First, the videos are short and to-the-point • Second, they often feature memorable moments • Third, they’re easy to create and share on mobile
  • 7. Native advertising goes native Paul Chaney at Practical Ecommerce says, “The big story is that, in 2014, effective social media engagement is no longer free. To guarantee visibility and reach, you’re going to have to pay to play.”
  • 8. Facebook is (not) dead Social Media Examiner published a report stating that 6 million people view Facebook in any given minute. Compare that to: • 1.3 million YouTube views • 480,000 Instagram photos shared • 100,000 tweets sent
  • 9. Content gets richer In the past, content was thought of in terms of blog posts, website copy, email copy, white papers, et cetera. It wasn’t an incorrect definition, but it wasn’t at all comprehensive. The new definition adds visuals, video, interactive, mobile and social.
  • 10. Social media grows up. “We’ve got to stop focusing on how many followers and fans we have and start focusing on how many of those fans and followers we’re converting.”- Jason Falls1 1 Social Data and Listening: Falls, J. (2014, March 20). Skype interview.
  • 11. Hashtags increase and multiply If anything unites Facebook, Twitter, Google+, Instagram and Pinterest, it’s hashtags. The challenge for businesses is finding a hashtag that resonates with their audience and is easy to use.
  • 12. Social media is mobile media According to a comScore study focused on online retail, more than half of the traffic in June 2013 was attributable to mobile devices. Today’s consumer is on the go, and he or she will access information whenever and wherever it’s convenient.
  • 13. Check the social media trend list (and check it twice) In addition to mobile and visuals, measurement and listening are a part of the future of social media. Businesses will need to focus more on, as Jason Falls said, “working” on social media rather than playing on it.
  • 14. Want your social media marketing strategy to stay ahead of the competition? Download a copy of “The Marketer’s Guide to Social Media 2014” today!