Target the Top for Social Success with Katie Lance Vocus Webinar
 

Like this? Share it with your network

Share

Target the Top for Social Success with Katie Lance Vocus Webinar

on

  • 1,453 views

View the full webinar replay here: http://resources.vocus.com/KatieLance?source=SM ...

View the full webinar replay here: http://resources.vocus.com/KatieLance?source=SM

Need better returns from social media? Then focus on your most productive followers with tailored content.

Your most loyal fans drive the majority of social results. Social media expert Katie Lance will help you optimize social strategy to drive loyalists to build brand, boost conversion and increase social ROI.

View the full webinar replay to:

-Identify and understand the right followers to focus on.
-Stay top of your loyal customers' mind with tailored, targeted content.
-Maximize your efficiency with the right tools and apps.

About the Speaker:

Katie is the CEO of Katie Lance Consulting, where she works with real estate and tech companies. She writes about social media for The Huffington Post. Previously, Katie served as chief strategist and social media director at Inman News where she helped increase the real estate news site’s social footprint 400 percent.

View the full webinar replay here: http://resources.vocus.com/KatieLance?source=SM

Statistics

Views

Total Views
1,453
Views on SlideShare
1,444
Embed Views
9

Actions

Likes
0
Downloads
8
Comments
0

1 Embed 9

https://twitter.com 9

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • People on the fringeSocial signals, people are sharing more than ever
  • 12-18 monthsLong term focusJust like real life
  • Vocus Marketing Suite (VMS) can help to identify and communicate with influencers.  - Scanning millions of conversations based on keywords and advises on social engagement;  - Identifying influencers relevant to the business and industry  - Giving new content ideas and helps build a following with recommendations on timely content to share.

Target the Top for Social Success with Katie Lance Vocus Webinar Presentation Transcript

  • 1. Target the Top for Social Success With Katie Lance
  • 2. Target the Top for Social Success WEBINAR Katie Lance, CEO/Owner, Katie Lance Consulting @katielance KatieLance.com
  • 3. TODAY 1. How to focus on your key influencers 2. Facebook, Twitter, LinkedIn, G+ 3. Staying top of mind with relevant content 4. Maximize your efficiency with the right tools and apps 5. Q&A Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 4. WE’VE BEEN GIVEN AN INCREDIBLE OPPORTUNITY Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 5. SOCIAL MEDIA HAS OPENED A DOOR Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 6. BE INTENTIONAL Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 7. ARE YOU CONNECTING WITH PEOPLE? • Beyond the status update • Are connecting with people intentionally or haphazardly? • Stop the random acts of social media Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 8. Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 9. LINKEDIN SHOULDN’T BE THE “SET IT AND FORGET IT” NETWORK Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 10. • Every potential client you meet, connect with them on LinkedIn (and Twitter) • Easy way to connect and expand your sphere professionally DON’T BE PASSIVE WITH LINKEDIN Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 11. LINKEDIN – GIVE TO GET • Reach out to potential and current clients via LinkedIn – as part of the process • It’s where to start in social when reaching out Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 12. LINKEDIN RECOMMENDATIONS Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 13. Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 14. FACEBOOK HASHTAGS – BEST PRACTICES 1. Use one or two hashtags in updates 2. Search hashtags for conversations – Act as your brand to engage and join conversations – Search hashtags that are relevant to your brand – Search hashtags of events that are relevant (or competitors) to your brand Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 15. PROSPECTING • Friends of friends • Who are your friends are connected to? • Ask for an interaction Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 16. SURPRISE AND DELIGHT PEOPLE Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 17. PRIVATE GROUPS IN FACEBOOK • Opportunity to create a group of influencers or ambassadors for your brand • Opportunity to connect and recognize your most socially active fans! Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 18. FACEBOOK LISTS: A.K.A. “WEEDING THROUGH THE NOISE” Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 19. FACEBOOK LISTS - CREATE 2 LISTS 1. Clients 2. Potential Clients https://www.facebook.com/bookmarks/lists Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 20. ONCE A DAY. EVERY DAY AUTHENTICALLY ENGAGE Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 21. RELATIONSHIPS ARE BUILT OVER SMALL INTERACTIONS OVER TIME Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 22. Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 23. TWITTER • Reach out to potential and current clients via Twitter – as part of the process • Put them into a Client and Potential Client list (can be public or private) • Look at that list daily, authentically engage Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 24. WHAT CONVERSATIONS ARE HAPPENING ON TWITTER THAT YOU CAN BE A PART OF? Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 25. Twitter–Advanced Search Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 26. #NoTweetLeftBehind Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 27. SHORT AND SWEET Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 28. GOOGLE+ Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 29. 5 KEYS TO JUMP-STARTING YOUR GOOGLE+ 1. Complete your profile 2. Post once a day 3. Join communities and participate – https://plus.google.com/commu nities/recommended 4. Hangouts – Private or public 5. Share content – Trending topics: https://plus.google.com/explore Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 30. GOOGLE RIPPLES Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 31. GOOGLE+ RIPPLES Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 32. DO YOU HAVE A STRATEGY? Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 33. It’s not just that content is king, but CONTEXT is KING! Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 34. 3 CONTENT STRATEGY MUST-HAVES 1. Your buckets of content – What types of content are relevant to your business (your brand)? 1. Topic ideas – the more the merrier – What questions are you always answering? 3. List of go-to sources Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 35. Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 36. HOW TO COMMUNICATE WITH INFLUENCERS 1. Put your influencers into a private Twitter list 2. Start interacting online – Blog comments, tweets 3. Promote their posts – On your Facebook Business Page, G+, LinkedIn or Twitter – Make sure your post is authentic – Make sure you TAG them! – Keep track of how often you are interacting Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 37. TOOLS IN YOUR TOOLCHEST Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 38. TOOLS IN YOUR TOOLCHEST
  • 39. TOOLS IN YOUR TOOLCHEST Share Influencers’ content Share current news with Followers Take recommendations on Influencers and when best to follow Retweet trending info Get ideas for engagement
  • 40. ALLTOP.COM Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 41. HASHTAGIFY.ME Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 42. TAKE THE ONLINE OFFLINE
  • 43. CARDS APP – ITUNES ONLY Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 44. IT’S LESS ABOUT YOU… MORE ABOUT THEM IN CLOSING…
  • 45. CONTACT ME KATIE LANCE KatieLance.com @KatieLance Facebook.com/KatieLanceConsulting Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 46. Questions and Answers Katie Lance | @KatieLance | @Vocus | #VocusWebinar
  • 47. The Vocus Family About Vocus Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572 PR Suite | Marketing Suite Online News Releases Publicity Facebook Apps Email Marketing @Vocus @PRWeb @Helpareporter @NorthSocial @iContact