State of the Social Media Election; 24SEP12
 

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State of the Social Media Election; 24SEP12

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Obama leads Romney in social mentions by roughly 6 percent; Ryan tops Biden by 20 percent and when the presidential and vice presidential teams are combined – both campaigns own roughly 50% of ...

Obama leads Romney in social mentions by roughly 6 percent; Ryan tops Biden by 20 percent and when the presidential and vice presidential teams are combined – both campaigns own roughly 50% of social media mindshare. It’s a dead heat.

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http://www.vocus.com 270
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http://www.naomijohnsonsocialmedia.co.uk 24
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State of the Social Media Election; 24SEP12 Presentation Transcript

  • 1. State of the Social Media ElectionSeptember 24, 2012
  • 2. Obama leads Romney in social mentions Aggregate view from 8/15 to 9/24. View by date 8/15 to 9/24.
  • 3. Ryan has a wide margin on Biden Aggregate view from 8/15 to 9/24. View by date 8/15 to 9/24.
  • 4. The campaigns are a virtual tie When the campaigns are viewed together, social media mindshare is split about even: • Team Obama: 50.27% • Team Romney: 49.74%
  • 5. Campaign issues in social mediaTop campaign issues on social media: Taxes remain a top issue, fueled in part by Romney’s1. Taxes most recent tax return release. Health care is a2. Heath care signature issue of the Obama administration. The3. Economy economy continues to drag with unemployment above4. Debt 8%. The national debt recently crossed the $16 trillion5. Budget threshold. The budget is a continual hot topic in light of the looming “fiscal cliff.”
  • 6. The most influential tweeters The President’s bully pulpit extends to social media, while both sides have online detractors trading barbs. As indicated here, comedians Chris Rock and Dennis Miller are rather prolific with their views. Note: This Chris Rock account is not verified by Twitter.
  • 7. Enjoy this? Here’s more:Continually updated on the Vocus blog:o 9/11: #Election2012: DNC Convention Beats RNC Convention on Social Mediao 9/4: #Election2012: A Tight Social Media Race as DNC Convention Beginso 8/29: #Election2012: Taxes Are The Number One Issue, Says Social Mediao 8/27: #Election2012: Is Romney Absorbing Ryan’s Social Media Buzz?o 8/21: #Election2012: Which Candidate Has More Social Media Influence?o 8/20: #Election2012 Social Race: Can Social Media Predict the Election?