State of the Media Report 2014 (Webinar)
 

State of the Media Report 2014 (Webinar)

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Watch the full webinar replay here: http://bit.ly/1dtHvY2 ...

Watch the full webinar replay here: http://bit.ly/1dtHvY2

In 2013, newspapers chose iPhone pics over professional photos, reporters embraced social media in a new way, paywalls boosted revenue, and Jeff Bezos bought The Washington Post.

But what does that mean for your PR strategy?

Stand out by adopting today’s top PR tactics with communications expert Gini Dietrich by watching her free webinar replay. She’ll break down Vocus’ State of the Media Report 2014 and help you:

-Earn more coverage by pitching reporters on platforms they favor.
-Build relationships with influencers on their preferred social networks.
-Develop visual and conversational assets that reporters seek for stories.

Get a head start on the competition for earned media. Register now! http://bit.ly/1dtHvY2

About the Speaker:

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She also founded Spin Sucks Pro, a professional development site for PR and marketing pros. Co-author of “Marketing In the Round,” Gini’s newest book “Spin Sucks” hits shelves on March 16.

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    State of the Media Report 2014 (Webinar) State of the Media Report 2014 (Webinar) Presentation Transcript

    • State of the Media 2014 with Gini Dietrich, Arment Dietrich
    • Agenda •Introduction •Annual Survey of Journalists •State of Traditional Media - Newspapers - Magazines - Television - Radio Gini Dietrich @ginidietrich #VocusWebinar
    • Introduction
    • Survey Sample Gini Dietrich @ginidietrich #VocusWebinar
    • Gini Dietrich @ginidietrich #VocusWebinar
    • Gini Dietrich @ginidietrich #VocusWebinar
    • Convergence Gini Dietrich @ginidietrich #VocusWebinar
    • The State of Traditional Media & Social Media
    • Gini Dietrich @ginidietrich #VocusWebinar
    • “Opinions vary on where social media stands…One thing is certain: It is changing the way things everyone looks at things.” - David Coates Managing Editor (Newspapers) Vocus Media Research Group Gini Dietrich @ginidietrich #VocusWebinar
    • Social Media Use Research Engagement Promotion Gini Dietrich @ginidietrich #VocusWebinar
    • 30 % 49 % 51 % Gini Dietrich @ginidietrich #VocusWebinar Social Media Use Research Engagement Promotion
    • Research “It’s the modern day police scanner that is in every newsroom.” - David Coates Managing Editor (Newspapers) Vocus Media Research Group Gini Dietrich @ginidietrich #VocusWebinar
    • Research Gini Dietrich @ginidietrich #VocusWebinar
    • Research Gini Dietrich @ginidietrich #VocusWebinar
    • Research Gini Dietrich @ginidietrich #VocusWebinar
    • Research Gini Dietrich @ginidietrich #VocusWebinar
    • Engagement Gini Dietrich @ginidietrich #VocusWebinar “In the past reporters didn’t know what their readers were thinking unless they got a letter to the editor or a phone call. Now readers and reporters alike know what the other is thinking almost immediately.” - David Coates Managing Editor (Newspapers) Vocus Media Research Group
    • Engagement Gini Dietrich @ginidietrich #VocusWebinar
    • Engagement Gini Dietrich @ginidietrich #VocusWebinar
    • Engagement Gini Dietrich @ginidietrich #VocusWebinar
    • Engagement Gini Dietrich @ginidietrich #VocusWebinar
    • Promotion Gini Dietrich @ginidietrich #VocusWebinar “There is a lot of bang for a journalist’s buck by interacting on social media. It makes readers and viewers feel they are part of the process and, by promoting themselves, they are gaining further access to stories, people, and ideas.” - Julie Holley Managing Editor (TV/Blogs/IRO Content) Vocus Media Research Group
    • Promotion Gini Dietrich @ginidietrich #VocusWebinar
    • Promotion Gini Dietrich @ginidietrich #VocusWebinar
    • Promotion Gini Dietrich @ginidietrich #VocusWebinar
    • What this Means for PR Pros Gini Dietrich @ginidietrich #VocusWebinar “Remember, journalists receive a ton of story pitches. They don’t have time or the mental energy to make the leap and figure out how to make your pitch relevant to them.” - Julie Holley Managing Editor (TV/Blogs/IRO Content) Vocus Media Research Group
    • Pitching Gini Dietrich @ginidietrich #VocusWebinar
    • Pitching Gini Dietrich @ginidietrich #VocusWebinar
    • Pitching Gini Dietrich @ginidietrich #VocusWebinar
    • Tips for PR Pros Gini Dietrich @ginidietrich #VocusWebinar “Don’t send a news release or link to a release through social media. Don’t do the equivalent of cold calling through social media. Build relationships through social media. Use email for pitching.” - Julie Holley Managing Editor (TV/Blogs/IRO Content) Vocus Media Research Group
    • Gini Dietrich @ginidietrich #VocusWebinar Cultivate relationships through social media
    • Gini Dietrich @ginidietrich #VocusWebinar Make photographs, videos, and visual information a part of your pitches
    • Gini Dietrich @ginidietrich #VocusWebinar Offer radio stations the opportunity to interview personalities with actively engaged social media followers
    • Gini Dietrich @ginidietrich #VocusWebinar Offer factual information that corroborates or conflicts with a trend. Use research as often as possible.
    • Gini Dietrich @ginidietrich #VocusWebinar Augment your pitches with footage, Vine or Instagram shorts, subject matter experts, YouTube videos, and other multimedia
    • Gini Dietrich @ginidietrich #VocusWebinar Help promote stories through your own social networks
    • Conclusion • Social media is here to stay. • Journalism will become simultaneously more local and more global. • Experimentation will continue. • Media will continue to take digital implementation to new heights Gini Dietrich @ginidietrich #VocusWebinar
    • Questions? State of the Media 2014 PRESENTER: Gini Dietrich Founder and CEO, Arment Dietrich Author, Spin Sucks Vocus Media Research Group David Coates Julie Holley Managing Editor (Newspapers) Managing Editor (Television) @dscoates @julieholley Kyle Johnson Tayne Kim Managing Editor (Radio) Managing Editor (Magazines) @kjohnson1569
    • The Vocus Family About Vocus Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and PR software plus consulting services enabling companies to acquire and retain customers. The company offers an all-in-one suite of applications and consulting services to help clients attract and engage prospects, capture and keep customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572 PR Suite | Marketing Suite Online News Releases Publicity Email Marketing @Vocus @PRWeb @Helpareporter @iContact