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State of the Media Report 2014

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Read the full report here: http://bit.ly/1euaq4p …

Read the full report here: http://bit.ly/1euaq4p

Vocus’ fifth annual State of the Media Report compiled the responses of more than 250 local, regional and national reporters so you can leverage today’s trends with cutting edge PR tactics.

The report will help you:

-Earn more coverage by pitching reporters on platforms they favor.
-Build relationships with influencers on their preferred social networks.
-Develop visual and conversational assets that reporters seek for stories.
-Adapt to the current media landscape with the latest stats about the media.

Don’t miss the chance to get ahead of your competition. Download your State of the Media Report 2014 now: http://bit.ly/1euaq4p

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  • 1. The State of Traditional Media & Social Media Today, breaking news often hits Twitter first. Monitoring social media has become an important source for journalists.
  • 2. Social Media Widens Scope • Social media brings the ordinary person with the funny or extraordinary story into the mainstream through viral video, photo or blog post, which is then picked up by mainstream news outlets. • The level of engagement has evolved so much through social media that radio really isn’t a oneway medium anymore.
  • 3. Reporters Use Social Traditionally, reporters would spend a portion of their day working the phones to find interviews for stories they are working on. If they have no luck, they get assigned to a new story. With social media interaction, this is changing.
  • 4. Top Networks for the Media • Facebook and Twitter continue to be the top social networks for reporters; Pinterest, LinkedIn and Google+ also remain popular choices. • Two platforms to keep an eye on: – Newsle tracks social media friends on Facebook and LinkedIn for mentions in the news. – About.me allows people to build a photo-friendly personal homepage.
  • 5. Survey Results
  • 6. Survey Results
  • 7. Survey Results
  • 8. Survey Results
  • 9. Survey Results
  • 10. Survey Results
  • 11. Survey Results
  • 12. Survey Results
  • 13. The State of Newspapers • • • • 128 papers folded 900+ Patch sites gutted 20 papers launched Paywalls a dominant theme • Growing dependency on mobile devices
  • 14. The State of Magazines • 97 new magazines – 59 print, 38 online • 150 magazines closed – 125 print, 25 online • Adoption of digital prevalent • Native advertising playing a big role
  • 15. The State of Television • 100 shows launched • Acquisitions, relaunches and consolidations – Fox Sports 1, Sinclair Broadcasting, Allbritton, Tribune, Gannett • Mobile continues to have impact
  • 16. The State of Radio • 241.8 million listeners (Nielsen) • Online listening increases (ages 13-35) • Terrestrial radio still reaches more listeners (avg. age 42) • Mobile devices vital
  • 17. Want to read more analysis on the State of the Media? Download a copy of our State of the Media 2014 Report at The Vocus Blog!