Power Your PR and Marketing With Sponsored Content with Sebastian Turner
 

Power Your PR and Marketing With Sponsored Content with Sebastian Turner

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Watch the free replay: http://bit.ly/1hiumTb ...

Watch the free replay: http://bit.ly/1hiumTb

Need Twitter to be a heavy hitter? Turn it into a PR and marketing home run no matter your industry or budget with native advertising.

Here's a recap of how brands are achieving branding and revenue goals on Twitter from Sebastian Turner's Vocus Webinar. Watch the full replay to learn how to:

-Drive branding success by identifying keywords critical to your brand.
-Collect contact information for high-quality leads with Twitter Cards.
-Nurture ready-to-buy prospects to conversion in real time.

Don’t just tweet – drive results! Watch the free replay at your convenience: http://bit.ly/1hiumTb

About the Speaker:

Sebastian Turner is a senior member of the Twitter B2B revenue team. He works with some of Twitter’s most strategic B2B partners on their Twitter marketing campaigns. Sebastian is known for encouraging Twitter’s B2B partners and teams to venture down uncharted paths to discover new ways of igniting conversations with their audiences.

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  • Hello Everyone and welcome to our webinar on Becoming a King (or Queen) of Conversions, creating high-performing landing pages with the Vocus Marketing Suite!My name is Abby Hammer and I am a Senior Product Manager here at Vocus, which means that I am responsible for our product strategy and roadmap execution for the Vocus Marketing Suite, PRWeb and HARO. You all can follow and tweet me @abbyhammer22 – which I can promise you will get you a barrage of marketing facts as well as random pictures of my dog. I’m really excited to lead this webinar today; landing pages are one of my favorite topics to dig into. Not only they are the most powerful conversion tool we have in our Marketing Utility Belt – which means mastering them is an essential challenge – but they are also this fascinating blend of art and science, which really grabs my imagination.
  • Before we get started, let’s give you a quick idea of what we will be covering today:

Power Your PR and Marketing With Sponsored Content with Sebastian Turner Power Your PR and Marketing With Sponsored Content with Sebastian Turner Presentation Transcript

  • Power Your PR and Marketing With Sponsored Content Sebastian Turner B2B Strategic Partnerships
  • Power Your PR and Marketing With Sponsored Content +
  • Sebastian Turner @shpturner | #VocusWebinar Introductions
  • 1. The numbers behind Twitter 2. Audience insights 3. Promoted Products Platform 4. #Success Agenda Sebastian Turner @shpturner | #VocusWebinar
  • @TwitterAds | Confidential 240m active users Source | Twitter Internal, 2014 Sebastian Turner @shpturner | #VocusWebinar
  • 400m uniques @TwitterAds | Confidential Source | Twitter Internal, 2014 Sebastian Turner @shpturner | #VocusWebinar
  • 76% on mobile @TwitterAds | Confidential Source | Twitter Internal, 2014 Sebastian Turner @shpturner | #VocusWebinar
  • Over 50% of Twitter users say Twitter gives them the latest news faster than any other source A live medium @TwitterAds | Confidential Source | Twitter as a live medium UK, Millward Brown Digital, 2014 Sebastian Turner @shpturner | #VocusWebinar
  • 1 billon Tweets shared every 2 days @TwitterAds | Confidential Source | Twitter Internal, 2014 Sebastian Turner @shpturner | #VocusWebinar
  • #Oscars LIVE MOMENTS 86th Academy Awards Sebastian Turner @shpturner | #VocusWebinar
  • 14.7MTweets during the live broadcast @TwitterAds | Confidential Source | Twitter Internal, 2014 Sebastian Turner @shpturner | #VocusWebinar
  • #Oscars A new record for the most retweeted Tweet ever 3.4MRetweets of @TheEllenShow’s ‘Samsung selfie’ Ellen DeGeneres @TheEllenShow If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap Sebastian Turner @shpturner | #VocusWebinar
  • #Oscars Ellen ordered pizza for hungry attendees Sebastian Turner @shpturner | #VocusWebinar
  • WED SATFRITUE THU SUNMON The “Shopping” conversation on Twitter Source | Topsy Pro, 2013 Sebastian Turner @shpturner | #VocusWebinar
  • More moments. More context. Sebastian Turner @shpturner | #VocusWebinar
  • A range of context signals Interest Geography Follow Gender TV show engaged with Customer Searched for Website visited Keyword tweeted Device / OS Sebastian Turner @shpturner | #VocusWebinar
  • late night early morning daytime early evening prime time Mobile phones during commute tablets are particularly popular in the evening Mobile phone Tablet Desktop Sebastian Turner @shpturner | #VocusWebinar Mobile reaches more moments throughout the day Source | comScore Device Essentials UK, Jan 2013
  • 94% of Twitter users shop on their mobile devices Source | Mobile Clickstream Research, Retail, Nielsen UK, Sept 2013 Sebastian Turner @shpturner | #VocusWebinar
  • Promoted Products Promoted Account Promoted Tweet Promoted Trend
  • Prospecting Conversion Loyalty Interest Look-a-like Followers TV targeting Search Keyword Tailored audiences Overlay with: Mobile (granular) Gender Geography Unique targeting opportunities Sebastian Turner @shpturner | #VocusWebinar
  • #SUCCESS Sebastian Turner @shpturner | #VocusWebinar
  • Increase lead volume @Webtrends Webtrends 90% of brands measure social engagement. But only 15% say they can quantify social ROI. Learn how in our new guide: cards.twitter.com/cards/88mj0/1ma Get the White Paper Note: White paper will be emailed. Promoted by Webtrends acceleration in leads over 4 week period 966% 500% improvement in cost per lead 300% reduction in cost per engagement Keyword Targeting Promoted Tweets Interest Sebastian Turner @shpturner | #VocusWebinar
  • Buying textbooks should not involve ski masks - order online from Chegg & save up to $500 che.gg/Kocf6k pic.twitter.com/HlLn MjJEir Drive sales Promoted by Chegg Chegg @Chegg conversions over 5 days 13k 23% peak engagement rate $4 cost per acquisition Keyword Targeting Promoted Tweets Sebastian Turner @shpturner | #VocusWebinar
  • Increase awareness increase in daily brand mentions 96x 37.6% peak engagement rate #1 day of web traffic to getunreal.com Look-a-likes Followers Keyword Targeting Promoted Trend + Promoted Tweets Sebastian Turner @shpturner | #VocusWebinar
  • Drive subscriptions improvement in cost per acquisition 800% 30% of leads come from Twitter 20% The percent that Twitter users are more likely to convert Keyword Targeting Promoted Tweets Geo Targeting Sebastian Turner @shpturner | #VocusWebinar
  • Grow your audience increase in follower base 242% 6.7% average engagement rate +75% increase in brand mentions Look-a-likes Followers Promoted Account + Promoted Tweets Geo Targeting Sebastian Turner @shpturner | #VocusWebinar
  • Raise global awareness and drive tune-in globally Trended 150k mentions 66M size of the engaged Twitter audience Interest Keyword Targeting Promoted Tweets Sebastian Turner @shpturner | #VocusWebinar
  • Launch a product engagement rate 87% 594% increase daily followers 300% increase in positive brand sentiment Followers Keyword Targeting Promoted Trend + Promoted Tweets Interest Sebastian Turner @shpturner | #VocusWebinar
  • Increase awareness increase in Twitter referrals to company website 203% 1068% increase in Twitter referrals to online store 52% increase in followers Look-a-likes Followers Promoted Account + Promoted Tweets Sebastian Turner @shpturner | #VocusWebinar
  • #RESOURCES business.twitter.com advertising.twitter.com @TwitterAds | Confidential Sebastian Turner @shpturner | #VocusWebinar
  • #ThankYou @shpturner Sebastian Turner @shpturner | #VocusWebinar
  • The Vocus Family About Vocus Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572. PR Suite | Marketing Suite Online News Releases Publicity Email Marketing @Vocus @PRWeb @Helpareporter @iContact