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Nice Companies Finish First! With Peter Shankman

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The most effective social media marketing is free. Do small things that delight your customers, and you'll create an army of enthusiastic online marketers, says HARO founder Peter …

The most effective social media marketing is free. Do small things that delight your customers, and you'll create an army of enthusiastic online marketers, says HARO founder Peter Shankman.

Register today to make customers happier, get them talking and turn them into evangelists for your brand. What's not to love? Get the full audio here: http://prsoftware.vocus.com/PeterShankman?source=SM

Easy ways to make customers and prospects feel special
Real-life examples from brands like Zappos, Pepsi and Amex
Five things you can do right now to be nice and finish first!

About the Speaker:

Peter Shankman is a speaker, entrepreneur, author and founder of HARO, a free publicity service. He has written and published three books, including his April release Nice Companies Finish First. Peter has also spoken internationally on a range of topics from social media to marketing and PR to customer service.

More in: Business , Technology
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  • How Being Nice, Living Openly, and Nurturing Those In Your Orbit Creates a Better World For Everyone, and a More Profitable Life For You - To give the audience permission to share great things and better interact with their audience. I’m going to give you permission to do great things, share them, and interact more completely with your audience.
  • How Being Nice, Living Openly, and Nurturing Those In Your Orbit Creates a Better World For Everyone, and a More Profitable Life For You - To give the audience permission to share great things and better interact with their audience. I’m going to give you permission to do great things, share them, and interact more completely with your audience.
  • There are two types of “open” people. The first kind you go out of your way to avoid. They share EVERYTHING, with no value to you. I’ve never met anyone who’s gotten value out of knowing that you’re currently drinking a latte at the Starbucks on 54th and 6th. A good portion of my life is open, and available to anyone who wants it. But that being said, I know that having an audience is a privilege, not a right. It’s exactly like wearing spandex. What does that mean to me? It means that I try to live my life so that everything that I share has some benefit to my audience. Whether it’s finding a great new restaurant, offering a product at a discount to my audience, thanking them for the privilege of them letting me into their lives, and yes, even holding a baby koala. I like to share things that I find every day, with the knowledge that it will make someone’s day brighter. I do this because it’s a nice thing to do, but let’s face it – nice alone doesn’t pay the mortgage. Revenue pays the mortgage. And if you’re open and nice the right way – Well then, guess what – You’ll make a lot of revenue. I’m going to try and show you how.
  • Content Truly Is King. I fly about 250,000 miles a year. Doesn’t matter what class you’re in, 250,000 miles a year hurts your butt. But one of the things that happens when I fly so much, is that I tend to post the best and or funniest moments of my travels online. I even have a segment on my blog called “idiot things travelers do.” Anyhow, United launched a new place. United didn’t just take “best” customers – 1/3rd of the plane were regular people who called for reservations to go somewhere and happened to be on this flight – Thus, it wasn’t only about “best customers who would share,” it was also about close to 75 customers who were beyond shocked, and had no expectations of anything like getting champagne in-flight, or meeting the CEO of United – Now, even more than me, they’re TOTAL customers for life.
  • Nice Companies Make Me Want to Give Them My Money
  • Doing Great Things Lead to Happiness, Which Leads to Openness The National Aviary in Pittsburg, PA was launching a new “swim with the penguins, meet the birds” exhibit. They went on Facebook and searched for people who identify themselves as “animal lovers and supporters.” They reached out to me and asked if I’d like to experience their new attraction before the public. Why WOULDN’T I say yes? I got something no one else did!! EXPERIENCE IS THE NEW CURRENCY.
  • Empowering Employees To Be Open Leads to PROFITS. This cost Ritz Carlton $0.39. Thirty-nine cents. Yet it generated over 500 likes, 175 shares, and close to 200 comments. Do you really not think that SOMEONE in my network has a trip to Dubai coming up, and if they’re going to Dubai, they obviously have money. Why wouldn’t they make their reservation here? Ritz Carlton chose to empower their employees to do things without having to get permission – to live openly – including running down the street to buy the same brand of toothpaste I was running out of, and leave it on my bathroom sink with a note.
  • It’s never always about you.One of the most retweeted tweets I’ve ever posted had nothing to do with me. It had to do with a crappy band, and a sense of humor.
  • Companies want to hire OPENLIFE Employees Scott Monty runs Global Social for Ford. Ford has never ONCE censored him or told him to “pull back.” He lives his public life the same way he lives his private life – Openly. As such, anyone who’s ever encountered any social moments from Ford knows who Scott is, and feels like he’s a friend. Ford isn’t “advertising” Scott as a friend, as that wouldn’t work. Rather, Scott lives an open life. As an added bonus, that doesn’t mean he puts his entire family out for the world to see. People understand and respect limits. Everyone wins. Scott’s a happy person, and that comes across through his entire persona, both online and offline. Wouldn’t you want happy people working for you?
  • Giving Creates Power. Power Creates Wealth. Wealth Creates More Power More Power Creates More Giving. This is Susan Katz. She’s a para-olympian. She’s with her awesome service dog, and that little stuffed penguin in her lap is name Petey. Yes, Petey the Penguin. Petey goes everywhere with me, and gets his photo taken more than me. But I digress. The US Para Olympics called me and asked if I would volunteer by giving a speech to help them figure out better ways to promote their world. Considering that on their worst day, their slowest athlete is still 300 times faster than me on my best day, I agreed to do it. I respect the hell out of anyone who takes a disability and turns it into an ability. I went and talked to them like they were my most expensive client. Turns out all their sponsors were there, too. Three of them are now clients. Do the right things because they’re the right things. The right things lead to everything else you want. Everything else is just a bonus.
  • Life is supposed to be fun. People like to work with fun people. Live your life. Have fun. And share it.

Transcript

  • 1. Nice Brands Finish First!with Peter ShankmanVocus Webinar
  • 2. Nice Finishes First.
  • 3. Nice Finishes First.
  • 4. Nice Finishes First.
  • 5. Nice Finishes First.
  • 6. Nice Finishes First.
  • 7. Nice Finishes First.
  • 8. Nice Finishes First.
  • 9. Nice Finishes First.
  • 10. Nice Finishes First.
  • 11. The Vocus familyAbout VocusVocus is a leading provider of cloud marketing software that helpsbusinesses reach and influence buyers across social networks, online andthrough media. Vocus provides an integrated suite that combines socialmarketing, search marketing, email marketing and publicity into acomprehensive solution to help businesses attract, engage and retaincustomers. Vocus software is used by more than 120,000 organizationsworldwide and is available in seven languages. Vocus is based in Beltsville,MD with offices in North America, Europe and Asia. For further information,please visit http://www.vocus.com or call (800) 345-5572.PR Suite | Marketing Suite Online News Releases Publicity Facebook Apps Email Marketing@Vocus @PRWeb @Helpareporter @NorthSocial @iContact
  • 12. Register for Demand Success TODAY!www.vocus.com/conference/register/A Special Conference Couponfor Webinar Attendees:VocusWebinar100The Webinar will start shortly