Mobile Ready Marketing Campaigns
 

Like this? Share it with your network

Share

Mobile Ready Marketing Campaigns

on

  • 610 views

Gartner predicted that 2013 will be the year that mobile phones overtake PCs as the most common Web access device worldwide. Savvy marketers know that to attract and engage audiences today, they need ...

Gartner predicted that 2013 will be the year that mobile phones overtake PCs as the most common Web access device worldwide. Savvy marketers know that to attract and engage audiences today, they need to come to grips with mobile. But many struggle creating and executing a mobile strategy, focusing on mobile-only tactics that can be challenging, resource intensive, and costly. But there is a better way. In these slides, you will learn some key tips and best practices for creating effective marketing campaigns that work regardless of device – helping you attract and engage prospects and customers whether they be on desktop, tablet, or mobile devices.

These slides are from Natalia Dykyj, Director of Product Management at Vocus and were presented at the MoDevEast Conference.

Learn more about mobile marketing in this free Vocus webinar: http://bit.ly/1a2x4Qf

Statistics

Views

Total Views
610
Views on SlideShare
610
Embed Views
0

Actions

Likes
2
Downloads
6
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Mobile Ready Marketing Campaigns Presentation Transcript

  • 1. Mobile-ready Marketing Campaigns Natalia Dykyj Director, Product Management Vocus
  • 2. Image by Dangermain, Creative Commons
  • 3. Search Marketing
  • 4. 61% Search on their smartphones every day
  • 5. More than half of mobile consumers want to purchase within an hour 55% Of consumers using mobile to research want to purchase within the hour 83% Want to purchase within a day Google/Nielsen Mobile Path to Purchase custom study. Nov 2013
  • 6. Local search is growing exponentially – about 50% every year US Local Mobile vs Desktop Search Volume, 2011-2016 120.0 Mobile Desktop 113.4 100.0 Billions 84.0 77.1 80.0 85.6 85.9 69.2 61.6 60.0 54.9 63.7 46.0 40.0 30.7 20.0 19.7 0.0 2011 BIA/Kelsey “Annual U.S. Local Media Forecast 2011-2016” 2012 2013 2014 2015 2016
  • 7. Mobile Local Search tips • • • • Use an aggregator Phone numbers Images Encourage customer reviews
  • 8. Publicity
  • 9. Overall News
  • 10. Content Marketing
  • 11. Responsive Emails
  • 12. Responsive Landing Pages
  • 13. Why wouldn’t I send traffic to my website? 96% of first time visitors are not ready to purchase – websites offer too many options v. One call to action = greatly increased likelihood of conversion
  • 14. Calls to action
  • 15. Your takeaways… and Thanks! www.vocus.com