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Mobile Marketing: What to Do Now and What to Think About
 

Mobile Marketing: What to Do Now and What to Think About

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At the MoDevEast conference, Vocus Chief Marketing and Product Officer You Mon Tsang presented three things you should be doing now with mobile marketing, and three things to think about for the ...

At the MoDevEast conference, Vocus Chief Marketing and Product Officer You Mon Tsang presented three things you should be doing now with mobile marketing, and three things to think about for the future of mobile marketing. Get the six tips from these slides, and register to know more about mobile marketing in 2014 in this free webinar: http://bit.ly/1a2x4Qf

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  • Geolocation, mobile commerce, reassurance
  • Geolocation, mobile commerce, reassurance
  • Geolocation, mobile commerce, reassurance
  • Geolocation, mobile commerce, reassurance
  • Geolocation networks. Used GPS and location, used microphone to detect ambient sound, used camera to get photos, used compass to get direction.

Mobile Marketing: What to Do Now and What to Think About Mobile Marketing: What to Do Now and What to Think About Presentation Transcript

  • Mobile Marketing What To Do Now What To Think About (I am @youmon)
  • Real Quick What’s Happening Now
  • % of Visits from Mobile Devices Since Jan 2011 for PRWeb.com 40% 35% 30% 25% 20% 15% 10% 5% 0%
  • Right Now Three Things To Do Right Now
  • #1 Responsive Templates
  • #2: “Responsive Content” Content Working Across Devices
  • Blog Post
  • Facebook Update
  • Email Newsletter
  • Tweet
  • Video Now Mobile Ready
  • Bite-Sized Content Twitter Timelines
  • Bite-Sized Content Twitter Timelines
  • Bite-Sized Content Snapchat
  • #3: Optimize Mobile Search
  • Optimize for Local Search 40% of mobile searches have local intent.
  • Get Your Info Right 45% of all mobile searches are goal-oriented and conducted to help make a decision.
  • What’s Later (or Really Now) Three Things To Think About
  • #1: Use Geolocation
  • Use Everyone’s Geolocation
  • Be Right There
  • Disrupt
  • Discover
  • Location As Authentication
  • #2: Analog Is Digital
  • Micro-Location
  • #3: The Phone As Tricorder
  • Use The Software
  • Use The Hardware
  • Be A Bit Too Clever :-(
  • Final Thought Come On, Aren’t We Too Early?
  • Average Replacement Time For Mobile Phone? 22 Months!
  • FIN (I am @youmon)