Marketing in the Round with Gini Dietrich and Geoff Livingston
 

Marketing in the Round with Gini Dietrich and Geoff Livingston

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“Marketing in the Round” shows you how to get more value by integrating your marketing and communications channels, and is one of Vocus’ top five recommended marketing reads for summer. Gini and ...

“Marketing in the Round” shows you how to get more value by integrating your marketing and communications channels, and is one of Vocus’ top five recommended marketing reads for summer. Gini and Geoff's presentation at the 2012 Users Conference details five must-follow content marketing principles for success.

If you'd like to have the audio and video for Gini and Geoff's presentation, you can view it here: http://bit.ly/ORIM0B

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Marketing in the Round with Gini Dietrich and Geoff Livingston Marketing in the Round with Gini Dietrich and Geoff Livingston Presentation Transcript

  • Gini Dietrich Geoff Livingston Arment Dietrich Razoo Spin Sucks razoo.comarmentdietrich.com geofflivingston.com spinsucks.com marketingintheround.com @gini dietrich #marketingintheround @geoffliving
  • dig into your memory
  • It’s 1999
  • 457 companies IPO’d; 107 doubled in price
  • Young geniuses madea gazillion dollars on big ideas
  • Companies such as dell and wppcompletely integrate all marketing disciplines
  • and then...
  • the dotcombubble burst
  • the 9/11 tragedy enveloped our country
  • And everyone scurriedback to their respective corners
  • it’s time todo things differently
  • But the time has come to once again work together
  • break down the silos
  • harness thewild, wild west
  • putcustomers first
  • And move the business forward
  • but how do we do that?
  • introducing...the marketing round HR Execs Sales Ops Legal Product Dev. CSR Acct
  • lonely silo
  • functional silo
  • people fearchange
  • the marketing round
  • the fourapproaches
  • when to go direct
  • from the top down
  • groundswell
  • flanking
  • map yourresources
  • planning: understandthe market landscape
  • planning:sequencing & weaving
  • measureyour results
  • Tracking Leads
  • Tracking Leads
  • measureyour results
  • kick butt!
  • competitive response
  • Break down the silosBuild your marketing roundChoose your approaches Select your tacticsMeasure your results
  • Gini Dietrich Geoff Livingston Arment Dietrich Razoo Spin Sucks razoo.comarmentdietrich.com geofflivingston.com spinsucks.com marketingintheround.com @gini dietrich #marketingintheround @geoffliving