Market Like Mark Zuckerberg by Ekaterina Walter

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Market Like Mark Zuckerberg by Ekaterina Walter

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View the full webinar replay here: http://resources.vocus.com/EkaterinaWalter?source=SM ...

View the full webinar replay here: http://resources.vocus.com/EkaterinaWalter?source=SM

Want to be a marketing leader in your team, business or industry?

“Think like Zuck,” says Ekaterina Walter, author of the best seller that cracked the code to Mark Zuckerberg’s Facebook success.

These are the teaser slides to Ekaterina's recent Vocus Webinar. Watch the full replay to learn how to apply Zuck’s entrepreneurial techniques to your company’s marketing performance. Discover how to:
Lead - Create cross-silo teams of marketers who share your passion.
Succeed - Take intelligent risks to learn and improve your tactics.
Inspire - Empower your most engaged customers to build your business.

About the Speaker:

Ekaterina Walter is the author of the Wall Street Journal best-selling book “Think Like Zuck.” She is a co-founder and CMO at Branderati, whose clients include DirecTV, DeWalt and L’Oreal. An industry thought leader, Ekaterina speaks about marketing internationally and received the SoMe Marketer of the Year award in 2013.

View the full webinar replay here: http://resources.vocus.com/EkaterinaWalter?source=SM

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Transcript

  • 1. Market Like Zuck! With Ekaterina Walter
  • 2. Ekaterina Walter Co-founder and CMO, Branderati
  • 3. Photography Credit: Alexander Diana Andrew Tomayko The Five Business Secrets of Mark Zuckerberg Ekaterina Walter Author of “Think Like Zuck” Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar
  • 4. “I know it sounds corny, but I‟d love to improve people‟s lives, Especially socially… Making the world more open is not an overnight thing. It‟s a ten-to-fifteen year thing. ~Mark Zuckerberg PASSION Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar
  • 5. PASSION Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar
  • 6. “At Facebook, we‟re inspired by technologies that have revolutionized how people spread and consume information. We often talk about inventions like the printing press and the television— by simply making communication more efficient, they led to a complete transformation of many important parts of society. They gave more people a voice. They encouraged progress. They changed the way society was organized. They brought us closer together. ~Mark Zuckerberg PURPOSE Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar
  • 7. “I think as a company, if you can get those two things right— having a clear direction on what you are trying to do and bringing in great people who can execute on the stuff—then you can do pretty well.” ~Mark Zuckerberg PEOPLE Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar
  • 8. “We look for people who are passionate about something. In a way, it almost doesn‟t matter what you‟re passionate about. What we really look for when we‟re interviewing people is what they‟ve shown an initiative to do on their own.” ~Mark Zuckerberg PEOPLE Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar
  • 9. “The Hacker Way is an approach to building that involves continuous improvement and iteration. Hackers believe that something can always be better, and that nothing is ever complete. They just have to go fix it—often in the face of people who say it‟s impossible or are content with the status quo… There‟s a hacker mantra that you‟ll hear a lot around Facebook offices: „Code wins arguments.‟” ~Mark Zuckerberg PRODUCT Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar
  • 10. “So many businesses get worried about looking like they might make a mistake, they become afraid to take any risk. Companies are set up so that people judge each other on failure. I am not going to get fired if we have a bad year. Or a bad five years. I don‟t have to worry about making things look good if they‟re not. I can actually set up the company to create value.” ~Mark Zuckerberg PRODUCT Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar
  • 11. I think the reason [Mark and I are] a good fit is we spent most of our time talking about what we both care about and what motivated us, and I could see from Mark that what he really wanted to build was something that fundamentally was going to change who we are and how we interact. —Sheryl Sandberg, Facebook’s COO Sheryl has been my partner in running Facebook and has been central to our growth and success over the years. — Mark Zuckerberg, Facebook’s CEO PARTNERSHIPS Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar
  • 12. “Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life.” ~Mark Zuckerberg Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar
  • 13. Photography Credit: Alexander Diana Andrew Tomayko Ekaterina Walter author of “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg” http://bit.ly/think-like-zuck www.EkaterinaWalter.com @Ekaterina Ekaterina Walter | @Ekaterina | @Vocus | #VocusWebinar
  • 14. Thanks for attending! #VocusWebinar @vocus
  • 15. The Vocus Family About Vocus Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572 PR Suite | Marketing Suite Online News Releases Publicity Facebook Apps Email Marketing @Vocus @PRWeb @Helpareporter @NorthSocial @iContact