LinkedIn for Brands and Businesses with Christopher Penn

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LinkedIn for Brands and Businesses with Christopher Penn

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Get the full webinar recording for free, here: http://resources.vocus.com/ChrisPenn?source=SM ...

Get the full webinar recording for free, here: http://resources.vocus.com/ChrisPenn?source=SM

LinkedIn used to be “the other social network.” Suddenly, it’s a huge online marketing opportunity.

Unlock the new tools for LinkedIn marketing success with Christopher S. Penn, VP of marketing technologies at SHIFT Communications.

Download the full webinar replay to learn how to build your brand, increase your leads and get ahead of competitors. Learn to leverage LinkedIn for seven key business benefits, including:
Leads - Learn the secret for 1,819% growth at 73% less cost for lead acquisition!
Content - Target readers effectively with job-based segmentation.
Strategy - Use LinkedIn for free competitive research.

About the Speaker:

Christopher S. Penn is VP of marketing technologies at SHIFT Communications. He also serves as the lead subject matter expert and professor of advanced social media at the University of San Francisco. In 2012 and 2013, Forbes named Chris to its Top 50 Most Influential People in Social Media and Digital Marketing. Marketo named him one of the Top Marketing Illuminators and commemorated a light on the San Francisco Bay Bridge in his honor.

Get the full webinar recording for free, here: http://resources.vocus.com/ChrisPenn?source=SM

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Transcript

  • 1. LinkedIn for Brands and Businesses With Christopher S. Penn
  • 2. LinkedIn for Brands and Businesses Christopher S. Penn Vice President, Marketing Technology #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 3. Who?
  • 4. Who?
  • 5. Hashtag #linkbiz #vocuswebinar
  • 6. Why LinkedIn? #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 7. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 8. PrepPrep CompanyCompany GroupGroup IntelIntel AdsAdsInteractionInteraction MeasurementMeasurement #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 9. PrepPrep CompanyCompany GroupGroup IntelIntel AdsAdsInteractionInteraction MeasurementMeasurement #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 10. Do not be shy. It’s a professional network. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 11. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 12. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 13. ifttt.com #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 14. PrepPrep CompanyCompany GroupGroup IntelIntel AdsAdsInteractionInteraction MeasurementMeasurement #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 15. Company ProfileCompany Profile #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 16. Products & ServicesProducts & Services #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 17. Adding Products & ServicesAdding Products & Services #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 18. Multiple AudiencesMultiple Audiences #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 19. Social PluginsSocial Plugins #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 20. PrepPrep CompanyCompany GroupGroup IntelIntel AdsAdsInteractionInteraction MeasurementMeasurement #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 21. Join appropriate groups. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 22. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 23. Power networking: start your own. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 24. Most groups are filled with self promotional spam Most groups are filled with self promotional spam #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 25. Banhammer the spammerBanhammer the spammer #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 26. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 27. PrepPrep CompanyCompany GroupGroup IntelIntel AdsAdsInteractionInteraction MeasurementMeasurement #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 28. Research openly #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 29. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 30. Know what’s going onKnow what’s going on #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 31. Customize your newsfeedCustomize your newsfeed #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 32. PrepPrep CompanyCompany GroupGroup IntelIntel AdsAdsInteractionInteraction MeasurementMeasurement #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 33. Company Social PostingsCompany Social Postings #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 34. Highly Targeted UpdatesHighly Targeted Updates #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 35. When to post?When to post? #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 36. Metcalfe’s Law #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 37. Powering the Corporate Network #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 38. Ask. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 39. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 40. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 41. Be helpful. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 42. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 43. Mobilize your team!Mobilize your team! #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 44. Feed Your Network #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 45. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 46. PrepPrep CompanyCompany GroupGroup IntelIntel AdsAdsInteractionInteraction MeasurementMeasurement #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 47. Buy your eyeballs #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 48. PPC Self Serve Sponsored Posts Media Buys #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 49. PPC Self Serve #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 50. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 51. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 52. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 53. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 54. Sponsored Posts #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 55. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 56. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 57. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 58. Media Buys #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 59. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 60. PrepPrep CompanyCompany GroupGroup IntelIntel AdsAdsInteractionInteraction MeasurementMeasurement #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 61. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 62. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 63. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 64. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 65. #LinkBiz #VocusWebinar @Vocus @SHIFTcomm
  • 66. Hashtag #linkbiz #vocuswebinar Q&A
  • 67. SHIFT Happens www.shiftcomm.com/subscribewww.shiftcomm.com/subscribe SHIFT happens
  • 68. Stay in touch shiftcomm.com/t shiftcomm.com/f shiftcomm.com/l shiftcomm.com/g www.shiftcomm.com 617-779-1800
  • 69. Thanks for attending! #VocusWebinar #LinkBiz @Vocus @SHIFTcomm
  • 70. The Vocus Family About Vocus Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572 PR Suite | Marketing Suite Online News Releases Publicity Facebook Apps Email Marketing @Vocus @PRWeb @Helpareporter @NorthSocial @iContact