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Jay Baer Bricks and Feathers Content Marketing Vocus Webinar

by on Aug 08, 2013

  • 625 views

Watch the full webinar replay here: http://buzz.vocus.com/JayBaer?source=SM ...

Watch the full webinar replay here: http://buzz.vocus.com/JayBaer?source=SM

Does your content generate reads, but not leads?

It might be because your initiative doesn’t have enough types of content, says Jay Baer of Convince & Convert. Your content marketing program needs both bricks and feathers to convince people to take action.

Feathers are the lightweight social and blog posts that attract customers. Bricks are the heavier content pieces that collect leads and drive conversion. Balance them both and turn content from a dead-end into a road to success.

Watch the full webinar replay to hear from Jay and learn how to:
-Map out your conversion journey
-Create a balance of bricks and feathers that drives results
-Measure the effectiveness of each piece of your content journey

About the Speaker:

Jay Baer is the New York Times best selling author of Youtility: Why Smart Marketing is About Help Not Hype. A digital marketing pioneer, Jay has consulted for more than 700 brands, including 30 of the FORTUNE 500. His firm, Convince & Convert works with mid-sized and large companies on social media and content marketing strategy, and produces a blog that’s been ranked as the #1 content marketing blog in the world by the Content Marketing Institute. Jay is also the host of the popular Social Pros podcast, and is an acclaimed keynote speaker.

Watch the full webinar replay here: http://buzz.vocus.com/JayBaer?source=SM

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