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Ignite your word of mouth with spike jones

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Get the full replay with audio here: http://resources.vocus.com/SpikeJones?source=SM …

Get the full replay with audio here: http://resources.vocus.com/SpikeJones?source=SM

Ninety percent of brand conversations occur offline, away from your digital channels. How can your brand be a part of them?

Spike Jones will turbocharge your online word of mouth so you can make a huge offline splash. Energize your customers, create outspoken evangelists and watch your brand grow.

Watch the full webinar replay to:

Amplify your customers' passion by creating influence.
Cultivate brand ambassadors by fostering a true community.
See real examples from brands like Chevy, Fiskars and Best Buy.
About the Speaker:

Spike Jones specializes in word of mouth marketing as group director of engagement at WCG. Previously, he was the senior vice president of customer experience at Fleishman-Hillard International Communications, and worked at the identity company Brains on Fire, where he co-authored the book, “Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements.” Spike has worked with many notable clients, including USAA, AT&T, General Motors, BMW and Best Buy.

Get the full replay with audio here: http://resources.vocus.com/SpikeJones?source=SM

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Transcript

  • 1. Ignite Your Word of Mouth! With Spike Jones
  • 2. This is a talk about Word of Mouth stuff Spike Jones Group Director, Engagement sjones@wcgworld.com WCG
  • 3. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 4. in real life you talked to people on social media Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 5. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 6. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 7. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 8. 90% of word of mouth happens offline 70% FACE-TO-FACE 19% PHONE 4% EMAIL 3% IM OR TEXT MESSAGE 1% CHATROOM OR BLOG 3% OTHER Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 9. Poll: How many brands have you mentioned? Danny Brown | @DannyBrown | @Vocus | #VocusWebinar
  • 10. Poll: How many brands have you mentioned? Danny Brown | @DannyBrown | @Vocus | #VocusWebinar
  • 11. Social Media Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 12. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 13. But it’s all word of mouth. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 14. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 15. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 16. We want some of that TWITTER. How about some FACEBOOK, too? Oh, and “LIKES.” We want lots and lots of LIKES. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 17. What‘choo talkin ‘bout Willis? Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 18. Bringing community back. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 19. Neighbor Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 20. Neighborly Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 21. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 22. Truths about word of mouth marketing* *may be counterintuitive Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 23. It is not, or will ever be, about your product.1 Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 24. Your product is the conduit (Solve for excited kitty.) Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 25. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 26. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 27. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 28. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 29. 2Don’t seek out influence. Create it. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 30. Poll: Ambassador and Advocate Danny Brown | @DannyBrown | @Vocus | #VocusWebinar
  • 31. Poll: Ambassador and Advocate Danny Brown | @DannyBrown | @Vocus | #VocusWebinar
  • 32. (Insert influencer debate here.) Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 33. vs. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 34. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 35. Google it: “Chevy Ignites.” Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 36. Influence can be created. Passion cannot. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 37. Your community is not for everybody.3 Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 38. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 39. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 40. Poll: Personal Relationships Danny Brown | @DannyBrown | @Vocus | #VocusWebinar
  • 41. Poll: Personal Relationships Danny Brown | @DannyBrown | @Vocus | #VocusWebinar
  • 42. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 43. Find your rallying cry.4 Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 44. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 45. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 46. REMEMBER THE ALAMO Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 47. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 48. Everybody wants to be a part of something bigger than themselves. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 49. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 50. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 51. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 52. Think about content (& distribution) differently. 5 Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 53. Why do people share? Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 54. Online Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 55. “I’m kind of a big deal on a fairly irrelevant social media site that falsely inflates my ego.” Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 56. ego Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 57. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 58. “Just talking about ourselves triggers reward mechanisms in our brain.” Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 59. “When people pay attention to what we say, it feels even better.” Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 60. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 61. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 62. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 63. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 64. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 65. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 66. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 67. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 68. Google it: “On Brands and Word of Mouth.” Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 69. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 70. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 71. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 72. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 73. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 74. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 75. Spike Jones wcgworld.com askspike.com sjones@wcgworld.com twitter: you’re on your own photo: jenn-wagner.com Yeah, I have a book if you wanna know more. Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
  • 76. Thanks for attending! #VocusWebinar @vocus
  • 77. The Vocus Family About Vocus Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572 PR Suite | Marketing Suite Online News Releases Publicity Facebook Apps Email Marketing @Vocus @PRWeb @Helpareporter @NorthSocial @iContact