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Give Until You Get: Cause Marketing Strategies

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Need a competitive edge but can’t budge on price? Win new customers and retain existing ones with cause marketing. …

Need a competitive edge but can’t budge on price? Win new customers and retain existing ones with cause marketing.

Nine in 10 consumers are likely to switch to a brand with similar pricing and products if it supports a good cause, according to the 2013 Cone Communications/Echo Global CSR Study.

Discover tangible, proven and lucrative cause marketing strategies by joining cause marketing wizard Joe Waters in his free webinar: http://bit.ly/1kBJemY During this webinar, you will learn how to:

-Increase customer loyalty by choosing a cause they’ll rally around.
-Distinguish yourself from competitors as a favored brand through giving.
-Help yourself and others with five easy-to-implement cause marketing strategies.

Give something, get more. Register for Joe’s webinar today! http://bit.ly/1kBJemY

About the Speaker:

Joe Waters is a cause marketing expert and consultant who has worked with brands like Pepsi, Staples and Macy’s. Joe operates Selfish Giving, the largest cause marketing blog in the world, and has authored three books. Prior to consulting, Joe was the director of cause marketing for a Boston hospital.

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  • 1. Give Until You Get With Joe Waters
  • 2. Vocus Webinar Joe Waters Selfishgiving.com Cause Marketing: Give Until You Get
  • 3. Raises Money, Awareness
  • 4.  Consumers love cause marketing  Consumers want more cause marketing  Companies are hearing the message  Companies are rewarded for listening The Appeal of Cause Marketing
  • 5. Consumer expectations of companies are at an all-time high:  91% of those polled felt it was important for companies to support a cause, up from 86% in 2008.  74% of consumers say they purchased a brand because it supported a cause.  75% would try a brand they normally wouldn’t because it supported a cause.  64% would pay more for a brand because it supports a cause that is important to them. US Consumers Want Cause Mktg
  • 6. Americans are as amenable toward cause marketing as ever:  88% of Americans say it is acceptable for companies to involve a cause or issue in their marketing. (33% increase from 1993)  83% of Americans wish more of the products, services and retailers they use would support causes.  85% of consumers have a more positive image of a product or company when it supports a cause they care about.  90% of consumers want companies to tell them the ways they are supporting causes.  Put another way: More than 278 million people in the U.S. want to know what a company is doing to benefit a cause! Consumers Want More Cause MarketingConsumers Want > Cause Marketing
  • 7. Cause marketing wins with Moms:  95% find cause marketing acceptable (vs. 88% avg)  92% want to buy a product supporting a cause (vs. 81% avg)  93% are likely to switch brands (vs. 80%)  61% of purchased more cause-related products in the past year (vs. 41% avg) And Millennials (18-24 year olds):  94% find cause marketing acceptable (vs. 88% avg)  53% bought a product benefiting a cause (vs. 41% avg)  Company’s support of social or enviro issues influences decisions of where to work 87% (vs. 69% avg) © 2011 For Momentum, L.L.C. All rights reserved. Strong with Moms & Millennials
  • 8. Cause marketing wins with men:  88% of men say it’s important for a brand to support a cause.  61% of men have purchased a brand because it supported a cause.  67% of men would purchase a brand because it supported a cause.  55% of men would pay more for a brand because it supported a cause. Cause marketing motivates diverse audiences:  1/3 of Hispanic and African-American consumers report that they almost always choose brands that support causes they believe in, compared to just one in five Non- Hispanic Whites. A Winner with Men and Diverse AudiencesWinner with Men & Diverse Audiences
  • 9. 1.5 Million
  • 10. #1 Care PersonalExcellence.co
  • 11. #2 Adopt an Army
  • 12. #3 Lead with Emotion
  • 13. #4 Matchy-Matchy
  • 14. The Money is in the Register #2
  • 15. 6% 72%
  • 16. Point–of–Sale  Pinups  Register Programs  Round-Ups  Donation Boxes
  • 17. pinterest.com/joewaters
  • 18. The Vocus Family About Vocus Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572. PR Suite | Marketing Suite Online News Releases Publicity Email Marketing @Vocus @PRWeb @Helpareporter @iContact