Getting Results With Native Ads - with Steve Rubel
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Marketers and PR pros are wrestling with native advertising. How can companies and nonprofits best use sponsored content within their existing content mix to build brand and trust? ...
Marketers and PR pros are wrestling with native advertising. How can companies and nonprofits best use sponsored content within their existing content mix to build brand and trust?
Edelman’s Chief Content Strategist and AdAge columnist clarifies the role of sponsored content in these slides. You can also view the full Vocus Webinar with audio, here: http://bit.ly/JJ6dgd
Read or listen to understand native advertising’s role within the content ecosystem that includes traditional, social and owned media. Learn how:
-Media outlets envision offering native advertising as an amplification tool for brands.
-Deploying sponsored ads in an ethical fashion can build trust.
-To integrate native ads into your media ‘cloverleaf’ with traditional, social and owned media.
About the Speaker:
Steve Rubel is the Chief Content Strategist of Edelman, the world’s largest independent public relations firm. A media, technology and digital culture thought leader, Steve speaks at events around the world and has a monthly column in Advertising Age. Prior to joining Edelman in 2006, he spent 15 years doing marketing communications for corporate, nonprofit, and small and mid-sized PR firms.
Watch the full webinar replay, free: http://bit.ly/JJ6dgd
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