Five Ideas for Creative Facebook Posts

Facebook is for engagemento Facebook provides business with a way to connect with customers and prospects in a way never before possible. It’s almost intimate – with posts we publish appearing in the news stream, right along side pictures and posts from an individual fan’s friends, family and closest colleagues.o Engaging posts can help boost these numbers, as show below from an eMarketer study.

#1: Share a screenshot instead of a link Instead of just sharing a blog post link, experiment with sharing a screenshot of the post. People love pictures on Facebook and a screenshot allows you to tap the visual power of imagery. Notice the Bit.ly link the comments. Metric: ~3,300 people saw this post.

#2: Share a photo of content Marketing in the Round is a book we purchased in bulk to give away to customers. Posting a photo of one page with relevant information is an creative way to share content. Metric: Just shy of 3,000 people saw this post which earned ~10 social shares. Hi, @GiniDietrich!

#3: Experiment with humor There’s no shortage of memes on the Web and picking up a good one from time to time is a great way to humanize your brand. This post seemed to go over well. Metric: More than 6,000 people saw the post and 77 re-shared it.

#4: Give an insider’s view Businesses are made up of people. Facebook fans want to know more about those people so share a bit of the happenings going on behind the scenes. Metric: This post earned more than 40 interactions and 4,600 viewers.

#5: Wish someone Happy Birthday! Happy Birthday @PeterShankman! Metric: More than 50 social interactions and ~3,000 people viewed the post in just six hours.

Keep an eye on the metrics Keep an eye on the metrics – “listen” to what do your Facebook fans like, what they avoid and focus on the content that drives engagement. With engagement comes referral traffic to your other properties.

Want more? Free Trial OfferRight now we are offering a free 14-day trial of our Facebook Apps (North Social).Register for free here: http://www.vocus.com/content/trials/facebook/index.asp As seen on AllFacebook.com. And check out this case study.

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Five Ideas for Creative Facebook Posts

by Vocus on Aug 06, 2012

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