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Earned media - publicity, social media buzz, rave reviews - is one of marketing's most valuable assets, if you know how to get it. ...
Earned media - publicity, social media buzz, rave reviews - is one of marketing's most valuable assets, if you know how to get it.
Unlock the door to massive buzz and great content for your brand with Todd Defren, CEO of SHIFT Communications, an original thought leader in the PR 2.0 space.
Get Todd's step-by-step process for generating publicity
Fuel your marketing machine with social buzz
Leverage your earned media into results and revenue
About the Speaker:
Todd Defren is CEO and co-founder at SHIFT Communications, a PR firm with clients like McDonald's and Tyson Foods. His blog, PR-Squared, consistently ranks in the top 50 on AdAge's Power150. A recognized PR and social media thought leader, Todd speaks on those topics across the United States and abroad.
Hear the full recording here: http://prsoftware.vocus.com/ToddDefren?source=SM
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