Do Marketing Automation Better
 

Do Marketing Automation Better

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Hit a ceiling with marketing automation? You’re not alone. ...

Hit a ceiling with marketing automation? You’re not alone.
Despite typical revenue increases of 10% in six months, most businesses stop short of achieving automation’s full potential.

Our new guide, Do Marketing Automation Better, gets you to the next level.

Download the full version to:

-Go beyond the basics, get strategic, and unlock huge ROI.
-Start right with KPIs based on your lead flow
-Build effective campaigns with content based on buyer personas
-Use data to optimize faster, automate better, and generate more revenue!

Download the entire guide here: http://bit.ly/IV5dVZ

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    Do Marketing Automation Better Do Marketing Automation Better Presentation Transcript

    • Do Marketing Automation Better
    • Hit a ceiling with marketing automation? You’re not alone. Despite typical revenue increases of 10% in six months, most businesses stop short of achieving automation’s full potential. How can you get to the next level?
    • 1 Use Lead Paths to Put Outcomes First Software and process can do seemingly magical things to optimize your marketing, but you need to understand what you’re optimizing first. Understanding your Key Performance Indicators – such as opens, likes, list growth, website visits or simply leads generated– is your first step. You can’t create KPIs for a marketing automation system if you don’t know how leads come into the system, by what means and how they successfully become more interested and convert. Begin your marketing automation system by building KPIs and outcomes from the beginning, spanning the ecosystem.
    • 2 Go From Lead Paths to KPIs When you can identify the components of the lead path, it becomes possible to optimize individual pieces within the marketing system and increase revenue. To determine what KPIs are important, start by segmenting your most successful wins and looking at the commonalities. Can you build a profile based on these? Where did they come from? How did they engage with you? What is their demographic profile?
    • 3 Empower a Campaign Point of View When you build out your marketing automation system, you can label data points. This lets you build out personas and qualify where someone is in the nurturing process. With a persona in mind and a clear nurturing path based on data, you can create campaigns. If you already have KPIs and website tracking in place, you can compare performance of individual tactics and the overall campaign to your larger marketing efforts.
    • 4 Build Out Customer Personas Building customer personas can be tedious but it’s crucial to understanding your audience and providing them with quality content. Start with two or three, and build more as necessary. To begin, identify the major characteristics that define these groups of customers and prospects. Think about the ‘average’ in each group. What is their profile? Are they male or female? What is their level of education? What is their income? How does their day-to-day life relate to your business? Answer these questions and build a succinct, bulleted profile that can tell you, your writers and the rest of your team who your target customer is.
    • 5 Deploy the Right Content Highly specific, customized content nurtures leads until they close, and retains existing customers. With so much relying on content, it pays to be particular about creating specific pieces for the right persona in the right situation. The power of marketing automation lies in its ability to create highly customized segments and touches, based on your lead path.
    • Want to take marketing automation to the next level? Our new guide, Do Marketing Automation Better, gets you there. Click here to download your copy today!