Buying Signals: The Key to Social Media Sales with You Mon Tsang
 

Buying Signals: The Key to Social Media Sales with You Mon Tsang

on

  • 1,507 views

The hardest part of social media marketing is knowing who's ready to buy - unless you can spot Buying Signals, the tweets that identify your potential customers. ...

The hardest part of social media marketing is knowing who's ready to buy - unless you can spot Buying Signals, the tweets that identify your potential customers.

You Mon shares his insights on identifying buying signals for effective social selling through keyword research and listening programs. He'll preview some exciting new features to Vocus Marketing Suite to help you separate the signal from the noise and optimize your content and social media activity to convert conversations into revenue.

This webinar will help you:

Turn social media into a quality lead stream for your business
Provide better customer care through a listening program
Use keywords to find the right buying signals and hone in on people ready to buy

About the Speaker:

You Mon Tsang is SVP of Products at Vocus, managing the production of new software features. A serial entrepreneur, he founded Biz360, a market intelligence and analytics company, and Engine 140, a social marketing company that uses content analysis to help businesses manage and optimize their social media activity.

To hear the audio for the webinar, access it here: http://prsoftware.vocus.com/BuyingSignals?source=SM

Statistics

Views

Total Views
1,507
Views on SlideShare
1,481
Embed Views
26

Actions

Likes
1
Downloads
7
Comments
0

2 Embeds 26

https://twitter.com 25
http://purrfectlysocial.co.uk 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Specialize in health food products and nutritional supplementsResponded to Buying Signal tweets with @messages, offering recommendations on health food choices and highlighting their productsReceived many thanks for Twitterers, who indicated that they would try Living Fuel’s productsExcited to be able to design additional Buying Signal searches for other aspects of their business
  • Sell wholesale jewelryResponded to Buying Signal tweets with @messages, offering advice to questions and recommendations for those ready to buyAlso offered coupons to several of their leadsSaw many of these leads visit their website and review their productsWanted to continue receiving Buying Signals even when the beta test was complete!
  • Sell wholesale jewelryResponded to Buying Signal tweets with @messages, offering advice to questions and recommendations for those ready to buyAlso offered coupons to several of their leadsSaw many of these leads visit their website and review their productsWanted to continue receiving Buying Signals even when the beta test was complete!

Buying Signals: The Key to Social Media Sales with You Mon Tsang Buying Signals: The Key to Social Media Sales with You Mon Tsang Presentation Transcript

  • Buying SignalsThe Key to Social Media SalesYou Mon Tsang, SVP Products, Vocus
  • In Less Than 15 Years…
  • We Live In Public
  • A Buying Signal is a signal from apotential customer that shows an intentto buy a product or service
  • What Used to Buying Signals? STORE VISIT BANNER CLICK SEARCH AND CLICK
  • Today’s Buying Signal
  • IS THIS REAL?
  • YES, and the Obvious Demographic Shift75% aged 18 to 49 on social95% aged 12 to 17 active online* 2012 Pew Research Center’s Internet and American Life Project
  • The Impact of Online80%of customers do online researchbefore buying in-store* PricewaterhouseCoopers 2012
  • The Impact of Social64%of Social Media users said thatsocial had influence on buyingdecisions* Edison Research, June 2012
  • Dissecting the Buying Signal
  • When in the Buy Cycle?o Positive Event Driven (Pre-Buy) • Wedding, Pregnancy, Graduation, Trade Shows, Major Events
  • When in the Buy Cycle?o Negative Event Driven (Pre-Buy) • Theft, Loss
  • When in the Buy Cycle?o Early in the Cycle • Desire, Seeking Solution
  • When in the Buy Cycle?o Research Phase • Fact Check, Advice, Brainstorming, Recommend
  • When in the Buy Cycle?o Active • Shopping , Referral
  • Buying Signals: Customer Example“Buying Signals introduces us tonew customers who are lookingspecifically for the types ofproducts we provide…many ofthe people we connected withsaid they would try ourproducts. Thanks, Vocus!"
  • Buying Signals: Customer Example“Buying Signals is a valuabletool for quickly recognizingpotential leads and reachingout to them. It helped us startreal conversations withpotential customers who werelooking to purchase orsearching for answers toquestions.”
  • Buying Signals: Customer Example“Buying Signals is anincredibly easy way to findpeople who are looking foryour services in real time.”
  • Ready to Start?
  • How to configure?o Find your keywordso Try a few “signal words” • “Does anyone…” • “I am looking for…”
  • How to Configure in Vocus Marketing Suite?
  • Best Practices for Responding
  • Best Practices For Respondingo Get to know the Twitterer you’re talking to… before you start the conversation.
  • Best Practices For Respondingo To promote or help? Err on soft touch
  • Best Practices For Respondingo Incentivize! @FUTUREFANOFMINE Use 15% off Coupon Code: HELLO2U
  • Best Practices For Respondingo Does this Twitterer still in need? Check before you respond.ANSWERSQUESTION
  • Questions?You Mon Tsang, SVP Products, Vocus
  • The Vocus family About Vocus Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345- 5572.PR Suite | Marketing Suite Online News Releases Publicity Facebook Apps Email Marketing @Vocus @PRWeb @Helpareporter @NorthSocial @iContact