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Brand Yourself Better Vocus Webinar with Stacey Miller

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Access the full replay here: http://prsoftware.vocus.com/staceymiller?source=SM …

Access the full replay here: http://prsoftware.vocus.com/staceymiller?source=SM

Want to stand out and become a more successful marketer? Brand yourself better, says Stacey Miller, a finalist for Oracle's Community Manager of the Year.

Your personal brand is what people see when they view you professionally. Just like a product brand delivers sales, the personal 'X-factor' delivers opportunities, new contacts, bigger projects and more influence.

Stacey teaches you everything you need to start a personal brand that opens doors and delivers success. Stacey's personal branding webinar includes:
Strategy - Define a personal brand tailored to your professional goals.
Key Assets - Build it with your resume, elevator pitch, networks and more.
Leverage - Grow your brand fast with social media and online tools.

About the Speaker:

Stacey Miller is a keynote speaker and Vocus' social media community manager. Her writing has appeared in Forbes, American Express Open Forum and the NASDAQ/Ragan Leadership Series. In 2012, Oracle named Stacey a finalist for its Community Manager of the Year Award.

Access the full replay here: http://prsoftware.vocus.com/staceymiller?source=SM

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Transcript

  • 1. Brand Yourself Better Finding and using your personal X-factor for business success Stacey Miller Community Manager, Vocus
  • 2. Our Agenda • What is personal branding? • What isn’t personal branding? • Benefits • How to determine your personal brand • Assets needed to grow and build your personal brand • Self-packaging • Measuring and protecting your personal brand @staceylamiller @Vocus #VocusWebinar
  • 3. What is personal branding? @staceylamiller @Vocus #VocusWebinar YOU as the brand
  • 4. @staceylamiller @Vocus #VocusWebinar
  • 5. @staceylamiller @Vocus #VocusWebinar
  • 6. @staceylamiller @Vocus #VocusWebinar “Personal branding is what people say about you when you leave the room.” - Jeff Bezos, Amazon founder
  • 7. What Personal Branding Isn’t @staceylamiller @Vocus #VocusWebinar
  • 8. @staceylamiller @Vocus #VocusWebinar Benefits of Personal Branding
  • 9. @staceylamiller @Vocus #VocusWebinar
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  • 11. @staceylamiller @Vocus #VocusWebinar
  • 12. @staceylamiller @Vocus #VocusWebinar Determining Your Brand • What are you good at? –Strengths, weaknesses?
  • 13. @staceylamiller @Vocus #VocusWebinar Determining Your Brand • What interests you and motivates you, professionally or personally?
  • 14. @staceylamiller @Vocus #VocusWebinar Determining Your Brand • What is your passion?
  • 15. @staceylamiller @Vocus #VocusWebinar Determining Your Brand • What feedback do friends and colleagues provide about how you are perceived?
  • 16. @staceylamiller @Vocus #VocusWebinar Determining Your Brand • Experience – What are the factual bases of your career?
  • 17. @staceylamiller @Vocus #VocusWebinar Determining Your Brand • Differentiator – What unique quality makes you different or unusual?
  • 18. @staceylamiller @Vocus #VocusWebinar
  • 19. @staceylamiller @Vocus #VocusWebinar ME ON ONE-DINO MISSION TO DESTROY SUCK ON INTERNET, REPLACE WITH AWESOME! THIS MOSTLY INVOLVE PUNCH STARTUPS IN FACE WITH TRUTH UNTIL FAIL BEATEN OUT OF THEM. GET AHEAD OF GAME, PUNCH SELF NOW!
  • 20. @staceylamiller @Vocus #VocusWebinar Assets
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  • 27. @staceylamiller @Vocus #VocusWebinar What you do? + What problem(s) you solve? + What makes you qualified to do it? Simplified Elevator Pitch
  • 28. @staceylamiller @Vocus #VocusWebinar
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  • 37. @staceylamiller @Vocus #VocusWebinar Facebook Groups
  • 38. @staceylamiller @Vocus #VocusWebinar Linkedin Groups
  • 39. @staceylamiller @Vocus #VocusWebinar
  • 40. @staceylamiller @Vocus #VocusWebinar - www.CMO.com
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  • 49. @staceylamiller @Vocus #VocusWebinar Visual Identifiers
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  • 55. @staceylamiller @Vocus #VocusWebinar
  • 56. @staceylamiller @Vocus #VocusWebinar No more kittie profile pics. No more kittie profile pics.
  • 57. @staceylamiller @Vocus #VocusWebinar …and definitely none of this.
  • 58. @staceylamiller @Vocus #VocusWebinar Plan of Attack • Organize
  • 59. @staceylamiller @Vocus #VocusWebinar Plan of Attack • Organize • Build
  • 60. @staceylamiller @Vocus #VocusWebinar Plan of Attack • Organize • Build • Measure
  • 61. @staceylamiller @Vocus #VocusWebinar Measuring Your Personal Brand • Monitor, listen, document – Your name, industry keywords, hashtags, groups on social and search
  • 62. @staceylamiller @Vocus #VocusWebinar
  • 63. @staceylamiller @Vocus #VocusWebinar Plan of Attack • Organize • Build • Measure • Reassess
  • 64. @staceylamiller @Vocus #VocusWebinar
  • 65. Questions? Email me! smiller@vocus.com @staceylamiller
  • 66. The Vocus Family About Vocus Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572 PR Suite | Marketing Suite Online News Releases Publicity Facebook Apps Email Marketing @Vocus @PRWeb @Helpareporter @NorthSocial @iContact