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A Step by Step Guide to Marketing Success on Google+

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The world’s second biggest social network is about to change the online marketing landscape. Are you ready for Google+? …

The world’s second biggest social network is about to change the online marketing landscape. Are you ready for Google+?

Here's a preview to the new Vocus guide that delivers everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.

Packed with actionable advice and insight, this asset includes:

A guide to setting up and fully optimizing your page
Best practices to attract and engage the right followers
Insight from the Google+ product team and top online marketers.

Download the full guide here: http://go.vocus.com/LP=461?elqCampaignId=1309

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  • 1. The Google+ Guide A Step-by-Step Guide to Marketing Success on Google+
  • 2. Google+: Just Another Social Network? o Nope – the actions people take while logged into Google are now connected via Google+. This affects what they and others see in search. It affects what their friends will see in Google products going forward.
  • 3. o Create “circles” of contacts o +1 content o Upload images o Join Communities o Chats and Hangouts o Create and invite others to events 1 Google+ Features: Walkthrough
  • 4. Create Your Business Profile and Page o Manage your page via Dashboard o Verify your brick-and-mortar location, website and add a badge 2
  • 5. 3 Attract and Interact with Customers o Grow circles by following others in the industry oOrganize circles meticulously o Claim authorship of your website or blog content
  • 6. 4 How to Measure Engagement o When you publish content on your page, people who share the post generate activity and ripples. Clicking on “View Post Activity” will show you the names of people who have re-shared or “plus-ed” your post (or any public post).
  • 7. How to Measure Engagement (cont’d) oRipples: The slider on the left lets users zoom in to see which members of this network shared the information, and who in their network passed it along or responded.
  • 8. 5 Google + Golden Rule oBe active and keep your customers engaged and sharing your content. This can change the way that Google’s search algorithm looks at your website and content for the better. This is a goal all digital marketers should work to achieve.
  • 9. We interviewed the Google+ product team plus a host of experts like Guy Kawasaki, Brian Clark of Copyblogger and more to get you advice you can implement immediately! Download the entire step-by- step guide to marketing success on Google+ here!