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A Guide to Marketing in 2014

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It’s planning season and the pressure is on. How will you make the right choices for your 2014 digital marketing mix? …

It’s planning season and the pressure is on. How will you make the right choices for your 2014 digital marketing mix?

Our free Marketing in 2014 Guide explains 2014’s key trends, what they mean for you, and how to make them work with your brand’s strategy.

We created it with some of digital marketing’s foremost technologists and innovators, including “Age of Context” author Shel Israel, Christopher S. Penn of Shift Communications, MSL GROUP’s Stephanie Agresta, Jason Falls of Cafe Press, David Berkowitz of MRY, and WCG’s Spike Jones.

Read the full guide here: http://www.vocus.com/blog/marketing-in-2014-guide/

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  • 1. Question? It’s budget season. The pressure is on. How will you make the right choices for your 2014 digital marketing mix?
  • 2. Idea! We asked some of marketing’s foremost experts for next year’s key trends. Here’s what they told us…
  • 3. “ Search will diversify. You still need great content that people want to share, but now you have to capture the audience’s attention and engagement. ” Christopher S. Penn, SHIFT Communications
  • 4. “ Data will prove its value. We're just a little bit of work away from being able to apply automation and big data to the social web and real-time browsing. Jason Falls, CafePress ”
  • 5. “ Marketing will go real-time. Real-time marketing is marketing optimized to take advantage of what's going on at the moment. David Berkowitz, Chief Marketing Officer, MRY ”
  • 6. “ Owned and paid media for all… You no longer need a huge budget to experiment with self-serve paid opportunities on Facebook and Twitter: they’re low point-of-entry. ” Stephanie Agresta, Global Director of Social Media and Digital, MSLGROUP.
  • 7. “ … and content for all. People are building real structure around content marketing. Content is less able to live in a silo than digital ever was. ” Stephanie Agresta, Global Director of Social Media and Digital, MSLGROUP.
  • 8. “ Storytelling will stage a comeback. Ego, info, emo; as long as your content fills one of those buckets, you’re okay. ” Spike Jones, Group Director of Engagement, WCG
  • 9. “ Automation will get easier. A good automation system can make a one-person marketing team look like 15 people. Jason Falls, CafePress ”
  • 10. “ Customers won’t be ignored. The last ten years were about social media. The next 20 years will be about customer service. Peter Shankman, Shankman|Honig ”
  • 11. “ Mobile will enable context. We're getting a chance to reach only the right people, at the right time, with the right message. ” Shel Israel, Co-Author, “The Age of Context”
  • 12. Need help planning for 2014? The new Marketing in 2014 guide from Vocus is here to help.