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As customers interact with a company’s mobile application or website prior to initiating a call, a rich set of user data, including phone number, login, recent browsing history and location, is captured and associated with the call to enable intelligent routing to the right contact center specialist, who is presented with this detailed information-the apps become the omni-channel link to the customer. Personal, relevant, context-aware and direct.
Customers can switch between applications, channels and communication modes consistently without loss of context. A user can dial an 800 number, bypass an IVR via an alert sent to the user’s smartphone, then engage in a live video session with an agent, all without the need to repeat information.
Instead of traditional voice-driven automated service, customers can opt for IVR menus to be displayed visually within mobile and web applications, without listening to endless menus and struggling with voice recognition! Visual IVR, whether it’s through a website or mobile app, is a great way to eliminate one of the top reasons people dislike the call center experience.
No Wait on Hold
Rather than wait on hold, a customer can click within a company's mobile or web application to request a return call from an agent. Call state information: agent wait times, queue position and other contact center data can be pushed to the customer’s smartphone, tablet or desktop computer. So they can with one tap on their smartphone request a call-back and avoid hold time.
Proactive Service Notification
Can be used to notify customers about account information or present personalized offers, e.g. a bill is due, an item has shipped, etc.
Provides real-time access to agent assistance, when it matters the most. Mobile Chat not only ensures customers don't need to leave your application to get service, it provides the service the way most smartphone users prefer.
Allows you to tap into the Voice of the Customer by capturing real-time data and feedback at the conclusion of an interaction.