Forum for young entrepreneurs  sell jewels and diamonds via the internet
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Forum for young entrepreneurs sell jewels and diamonds via the internet

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  • 1. Event report Forum for Young Entrepreneurs: “Sell jewels and diamonds via the Internet” 2 February 2012, Baunat, AntwerpTo support young, innovative entrepreneurs, Exec Alumni started 2012 with an eventseries "A Forum for Young Entrepreneurs".The first event was a visit to Baunat, a company created 4 years ago and located inAntwerp, the world diamond center. Baunat sells diamonds uniquely via theInternet; an innovative idea in a very traditional world.Alumnus Steven Boelens (SLM 2001)presented the story of the company intheir offices. During the presentation,the alumni got a better insight in thestrategies and best practices from thecompany:- Via the Internet, you’re present everywhere, 24/24. Today, Baunat is already selling diamonds in 40 countries- Even without a physical selling point, the potential customer should be able to get in contact with a team that believes in the values of the company- A service above and beyond expectations is crucial- High quality products need to be offered at attractive pricesSoon, Baunat will open offices in Paris and Hong Kong; also for the diamondbusiness, Asia seems the place to be!After the presentation, the alumni enjoyed a dinner during which they couldnetwork and further discuss the lessons learned.This event proved to be a successful start of this new event-series.By Luc Boelens (SLA 1988 , JMP 1994 , ADV 2005)