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Cd manual en
Cd manual en
Cd manual en
Cd manual en
Cd manual en
Cd manual en
Cd manual en
Cd manual en
Cd manual en
Cd manual en
Cd manual en
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Cd manual en

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Brand guidelines

Brand guidelines

Published in: Marketing, Business, Technology
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  • 1. Concept: Atelier KE, Beat Kehrli, Hasliberg Corporate Design Manual The most important points regarding the visualisation of alpenregion.ch You can download the logo alpenregion.ch from the Internet. Most well-established software applications should be able to process the logo. www.alpenregion.ch § About Us § Media Corner § Logos More information: alpenregion.ch Marketing Twing CH-6084 Hasliberg Wasserwendi Tel. ++41 (0)33 972 51 62 Fax ++41 (0)33 972 51 63 marketing@alpenregion.ch September 2003
  • 2. September 2003 Corporate Design Manual Basic Version of Logo The logo is available in two versions: one with and one without the logo of Switzerland Tourism. No other versions are available. The logo may only be used in its original form. Modifications or the reproduction of the logo with other fonts are prohibited. Especially, if you wish to use the golden flower with the logo alpenregion.ch you must apply the slogan «Switzerland. get natural». Switzerland. get natural. It is strictly against the guidelines of Switzerland Tourism to use the golden flower as a single, standalone element. 1
  • 3. September 2003 Corporate Design Manual Colour Versions of Logo basic version black On a white or light coloured background the logo always appears in the colours blue, black or grey. On a black background the logo always appears in the colour white. This guideline is also valid for all other dark backgrounds. grey negative 2
  • 4. September 2003 Corporate Design Manual Colour Specification of Logo PANTONE 2945 CV for full colour printing Always use the specified blue colour. The colour has been specified precisely for four-colour printing and full colour printing. 100% CYAN / 65% MAGENTA / 0% YELLOW / 5% BLACK for four-colour printing 100% BLACK 50% BLACK 3
  • 5. September 2003 Corporate Design Manual Fonts from alpenregion.ch The logo font is Meta Plus Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 For additional text use Meta Plus Book A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 4
  • 6. September 2003 Corporate Design Manual Logo Application The alpenregion.ch is a concept. Special emphasis is given to the name. The product must be communicated clearly and precisely to the customer. The A4 brochures can be used as an example. 5
  • 7. September 2003 Corporate Design Manual Logo Application The event posters in the alpenregion.ch can be used as an example. The place name is communicated clearly and precisely. Accordingly, the logo alpenregion.ch appears smaller in size. 6
  • 8. September 2003 Corporate Design Manual The Slogan: «best place between interlaken and lucerne» The slogan «best place between interlaken and lucerne» can be used whenever the two geographical names Interlaken and Lucerne play an important role in the advertising message. We use the well-known names Interlaken and Lucerne to geographically position our region more precisely. 7
  • 9. September 2003 Corporate Design Manual Spelling alpenregion.ch In future, we will refer to our region as the alpenregion.ch and no longer as the «Alpen Region Brienz-Meiringen-Hasliberg». The alpenregion.ch is the label. An example of the new syntax is: - The world’s best alphorn blowers will meet at Engstlenalp in the alpenregion.ch. The dog-sledding race at Gadmen is an important winter event for the alpenregion.ch. The Rivella-Family-Contest will take place again this year on the Hasliberg in the alpenregion.ch. Winter sports in the alpenregion.ch will be significantly enhanced by the renewal of the cable car system between Hasliberg-Reuti and Mägisalp. - Let the wind blow through your hair during the sledding race at Axalp near Brienz in the alpenregion.ch. 8
  • 10. September 2003 Corporate Design Manual Do-nots alpenregion.ch 9
  • 11. September 2003 Corporate Design Manual The «old» logo may still be used basic version Companies or products which are mainly important and active on the local market can still use the «old» logo. The colour application is as with the alpenregion.ch. black The use of the golden flower of Schweiz Tourism is prohibited. grey negative 10

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