Loveyko Vladislav Interbrand Presentation

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Loveyko Vladislav Interbrand Presentation

  1. 1. Loveyko Vladislavfor InterbrandLCC - London 2011
  2. 2. Brief:Create an experience which informsand engages my target audience (young people)The subject:‘Eyes Wide Open’ (a youth awareness campaign,non-for-profit organisation) Loveyko Vladislav for Interbrand - LCC - London 2011
  3. 3. Define Target Audience - Who is young?What does it mean to be young?What do young people care? Money and Budget Freetime Study and Work Drink and Drugs Well-being (emotional) Crime and Law Bullying and Racism Health and Issues Self-realisation Body and Weight Sex and Relationship Loveyko Vladislav for Interbrand - LCC - London 2011
  4. 4. Missed age group - 16-24 yearsWho are they ? There was a rise of nearly 5% in students from mainland Europe studying at UK universities in 2008/9. And students from outside Europe grew in number by 9.4%, official figures from the Higher Education Statistics Agency (HESA) show. Loveyko Vladislav for Interbrand - LCC - London 2011
  5. 5. Idea:Connect new people coming to London between each other Loveyko Vladislav for Interbrand - LCC - London 2011
  6. 6. study help creation support self-image together live smart globalVisual help fix ready-to-go support together travel global care- self-realisation- connection help support international- well-being together global stay connected network community- international young help newsupport for London together fresh student global fun help support nightout together friends global drink Loveyko Vladislav for Interbrand - LCC - London 2011
  7. 7. How attract people in the process?Secondary messages:- stay connected!- become a part of the global community- explore London- have support- entertainment- original- ‘attractive wrapper’ Loveyko Vladislav for Interbrand - LCC - London 2011
  8. 8. Brand Idea:Digital Tribe Loveyko Vladislav for Interbrand - LCC - London 2011
  9. 9. VisualDigital:- high-tech- Internet- device- bright- numeral/logicTribe:- group together- wild- traditions- ritual- inscrutability Loveyko Vladislav for Interbrand - LCC - London 2011
  10. 10. LogoGeometry Identification in the crowd Typeface Bracelet or scarf/bandagePattern Colours Tone of voice T-shirt Stay with your tribe! Loveyko Vladislav for Interbrand - LCC - London 2011
  11. 11. Home> Place of departure: Accommodation:> > Airport, railway station, etc. Halls of Residence London Train, tube Hotel, flat Plane, train, boat Car, cab > > > > > > > > > > > Internet Language schools Universities representative Print promotion (magazines/newspapers) Bracelets can be attached inside Volunteers meeting Regular advertisment Welcome pack Loveyko Vladislav for Interbrand - LCC - London 2011
  12. 12. Thanks for your time! Loveyko Vladislav for Interbrand - LCC - London 2011

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