A-Z  PROJECT  RESEARCH  BOOKby Vladislav Loveyko
CONTENT:Deconstruction......................1-6Cymatics..............................7-11Punctuation.........................
DECONSTRUCTION
At the beggining, I looked fornatural ways of deconstruction,and started creating visuals bymelting, free falling, dissolu...
For the next step pinswere used as the basicfor typefaces which I wasdisassembling step by stepto see how readable theyare...
Then I thought that it would beinteresting to show a visual dif-ference between identical itemsafter they being deconstruc...
During the combustion of paperI have tried different materials,to have possibility to comparethe different nature of the d...
As the result from the previous steps I got a lotof samples of cutted paper, so I put them on thelighbox and started playi...
For the final pieces I chose 3images which represents thedeconstruction of the sheet ofpaper. I like the fact that it look...
CYMATICS
Cymatics - the study ofvisible sound and vibration.Visualisation of the sound.Sound it’s vibrations thattravel through the...
So, first of all I changedwax to ink and moved tothe biggest possible place- my sink. Than I thoughtabout the underwater, ...
For the final format I chosemoving image becauseI decided to use thedynamic’s vibration foroscillations of the watersurfac...
0.30 secAlso, for futher develop-ment of the idea, I want touse a round fishtank andrecord the metamorposis inthe dark, to...
0.45 sec                                 Movie #3                                 Zelda_Lost-woods_dubstep.mov            ...
PUNCTUATION
At first look punctuation                                                           seems kind of obvious                 ...
After the combination ofthe punctuation markstogether I got a line, thenprint it on acetate paper(that gave the opportunit...
I decided to go for laser-cut, to                          keep small details which visu-                          ally em...
This can be used as inspira-tion for a line of jewellry.That depends from whatyou want - necklace witha quote from Hamlet,...
ONOMATOPOEIA
Onomatopoeia is the wordusing to describe wordsthat look like the soundthey are describing.“Boom” is an example ofonomatop...
I created a book made ofacetate paper, where each layerrepresents word with meaning“boom” in particular language.The thick...
The effect of the image ‘building’was really nice, so I thought thatit will be intresting to show thestep-by-step construc...
MEME
Meme - that means the defini-                    tion for the ideas, symbols,                    words which are transmitt...
Baskerville   Comic Sans MS   Futura   Garamond   Helvetica   TimesNewRoman   Arial :£               :£                   ...
THE ENDA-Z Research BookFdA Design for Graphic CommunicationLondon College of Communicationby Vladislav LoveykoLondon 2011
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A-Z Project, Vladislav Loveyko

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as part of the A-Z Project.
FdA Design for Graphic Communication, Yr 2
London College of Communication
University of the Arts London
London, 2011

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A-Z Project, Vladislav Loveyko

  1. 1. A-Z PROJECT RESEARCH BOOKby Vladislav Loveyko
  2. 2. CONTENT:Deconstruction......................1-6Cymatics..............................7-11Punctuation.......................12-15Onomatopeia.....................16-18Meme................................19-20 INTRODUCTION According to our brief: “The ultimate aim is for you to have produced a portfolio of work that will help you progress, either into employment in the area of the design industry you are interested in or onto further study by clearly showing your skills, personal interests and highlighting your ambitions within communication design..”
  3. 3. DECONSTRUCTION
  4. 4. At the beggining, I looked fornatural ways of deconstruction,and started creating visuals bymelting, free falling, dissolutionand overlaying materials. On the first stages I took wax crayons and tried to melt them in a different ways, then started to mix media - wax, ink, acrylic, water. DECONSTRUCTION 1
  5. 5. For the next step pinswere used as the basicfor typefaces which I wasdisassembling step by stepto see how readable theyare after the separation.I decided to think aboutdeconsruction in the way ofthe process opposite in themeaning to ‘construction’,something which consistsof smaller parts which canbe separated from the mainobject. DECONSTRUCTION 2
  6. 6. Then I thought that it would beinteresting to show a visual dif-ference between identical itemsafter they being deconstructedin a variety of ways. Does it af-fect form or functionality of theobject?So, throw the series of expire-ments with A5 blank sheetof paper I got a collection oftextures. DECONSTRUCTION 3
  7. 7. During the combustion of paperI have tried different materials,to have possibility to comparethe different nature of the dam-age. I tried to melt a little someblack and white film - then theimage was enlightened throughthe film and the uneven sootarea gave an interesting picturelighting, the main thing wastime to shot. And you shouldbe really carefull if you want torepeat this at home, becausefilm burns really fast and unpre-dictabby moves! The idea of cutting can have many possible variations. DECONSTRUCTION 4
  8. 8. As the result from the previous steps I got a lotof samples of cutted paper, so I put them on thelighbox and started playing around with the shapesand forms. DECONSTRUCTION 5
  9. 9. For the final pieces I chose 3images which represents thedeconstruction of the sheet ofpaper. I like the fact that it lookslike 3D object which is frozenin the space, and the plastic ofthe paper shows dynamic andenergy when it’s actually static. DECONSTRUCTION 6
  10. 10. CYMATICS
  11. 11. Cymatics - the study ofvisible sound and vibration.Visualisation of the sound.Sound it’s vibrations thattravel through the air oranother medium and canbe heard when they reach aperson’s ear.After the research I under-stood that usually most ofthe cymatics experimentsare ‘dry’ based, so I wentfor water.Firstly, my idea was tomelt wax to the water andI expect that vibrations willcreate diffrenet visuals. Itworks from time to time,but I wanted somethingmore clear. CYMATICS 7
  12. 12. So, first of all I changedwax to ink and moved tothe biggest possible place- my sink. Than I thoughtabout the underwater, putthe torch down and startedobserving how ink feelsitself inside the water. CYMATICS 8
  13. 13. For the final format I chosemoving image becauseI decided to use thedynamic’s vibration foroscillations of the watersurface, because it wasn’tstrong enough to conveythe wave through theentire water. Depending onthe song rhythm - patternobtained different images.The screenshots show us3 visuals of the song each10 seconds and gives thepossibility to see and com-pare changes in dynamics.My biggest problem wastechnical equipment, be-cause for proper vibration Ineed massive subwoofer. 0.30 secMovie #1DoctorP_Tetris_filthstep.mov 0.50 sec 0.40 sec 0.40 sec http://www.youtube.com/ watch?v=Y53We8p-msg CYMATICS 9
  14. 14. 0.30 secAlso, for futher develop-ment of the idea, I want touse a round fishtank andrecord the metamorposis inthe dark, to avoid reflec-tions on the glass andwater.It will help to create thefeeling of depth during thechanges of the recordingangle. 0.40 sec Movie #2 0.50 sec ???_TGK_house.mov CYMATICS http://www.youtube.com/watch?v=MffE5sTPdHQ 10
  15. 15. 0.45 sec Movie #3 Zelda_Lost-woods_dubstep.mov http://www.youtube.com/ watch?v=41FsF-mpBlU 0.55 sec So, I can say that result clearly illustrates the development of the song.1.05 sec CYMATICS 11
  16. 16. PUNCTUATION
  17. 17. At first look punctuation seems kind of obvious thing - it helps to organise speech in writing, using A B different signs like com- mas and full-stops. It turns out that punctuation also helps to express the tone and correctly place a pause when reading aloud, which is extremely important not just for actors in plays, but in everyday communication as well. As an example, I decided to take few lines from one of the most fa- C D mous works - Hamlet.“To be, or not to be, that is the question: Then I recited and recordedWhether ‘tis Nobler in the mind to suffer the first 9 lines, tried to gainThe Slings and Arrows of outrageous Fortune, entry to expand the maxi-Or to take Arms against a Sea of troubles, mum number of parametersAnd by opposing end them: to die, to sleep A - VoiceNo more; and by a sleep, to say we end B - Voice and pausesThe heart-ache, and the thousand Natural shocks C - Pauses and loudnessThat Flesh is heir to? ‘Tis a consummation D - Voice and punctuationDevoutly to be wished. To die to sleep..” E - Pauses Hamlet F - Punctuation line E F PUNCTUATION 12
  18. 18. After the combination ofthe punctuation markstogether I got a line, thenprint it on acetate paper(that gave the opportunityto play around with thegeometry)Repetition of the imagestep-by-step with diffirentangles of the lines createsinteresting geometricalpatterns. But then the decision was made to come back for actual recordings and make more initial research. PUNCTUATION 13
  19. 19. I decided to go for laser-cut, to keep small details which visu- ally emphasize the rhythm and better illustrating voice changes during the speech. Returning to the records, I thought again about the rela- tionship between words and pauses, as in fact periods and commas is a pause of vary- ing duration, which allow us to construct the overall rhythmic structure of the sentence.The cut-out from laser To show the difference betweencut can be used as words and pauses, I decided tothe stencil for ‘intel- use well-known idiom - “Thelectual’ graffiti. silence is golden” to illustrate it. I took gold and silver paint spray and paint them using a brush. PUNCTUATION 14
  20. 20. This can be used as inspira-tion for a line of jewellry.That depends from whatyou want - necklace witha quote from Hamlet, or abracelet with your favoritesong? PUNCTUATION 15
  21. 21. ONOMATOPOEIA
  22. 22. Onomatopoeia is the wordusing to describe wordsthat look like the soundthey are describing.“Boom” is an example ofonomatopoeia because itspells exactly in the sameway as it sounds. Thissound comes with any kindof explosion you see.But I founded that in dif-ferent languages ono-matopoeia words with onemeaning represented bywords which are spelledand written diffirently.For examples I chose soundsof baby crying, laughing andexplosion. ONOMATOPOEIA 16
  23. 23. I created a book made ofacetate paper, where each layerrepresents word with meaning“boom” in particular language.The thick transparent plasticbackground allows you tokeep book more comfortablein hands while looking throughthe light.While turning the pages layersof the image are shifted fromright to left one by one. ONOMATOPOEIA 17
  24. 24. The effect of the image ‘building’was really nice, so I thought thatit will be intresting to show thestep-by-step construction fasterand created an animatiion, whereyou can see it clearly.There is an overview of the fewrandom screenshots from thebeggining till the end of themovie.http://www.youtube.com/ On fast speed playing similar-watch?feature=player_ ity of the image’s texture withprofilepage&v=BJERkCSRWv4 block and brick increases. The soundtrack is designed to reinforce the impression and entertain the audience. ONOMATOPOEIA 18
  25. 25. MEME
  26. 26. Meme - that means the defini- tion for the ideas, symbols, words which are transmitting from one to another person by any possible way. So, I started to think about the things which Comic Sans MS Baskerville are traveling be- Futura Garamond Helvetica TimesNewRoman Arial tween people. Viruses, gossips, news, money.. I stopped at ‘money’ point :£ :£ :£ :£ :£ :£ :£Baskerville Comic Sans MS Futura and asked a quiestion - Do Garamond Helvetica TimesNewRoman Arial we know where were our Baskerville Comic Sans MS Futura money? For what Helveticaof TimesNewRoman Garamond kind Arial reason they were spent, where and by whom? I :£ :£ :$:£ :£ :£ :£ :£ :£ :$ :£ :€ :$ :¥ :¥ :£ :$ :€:$ :$:£ :€:$ :¥ :€ :¥ :$:£ :€:$ :¥ :€ :¥ :$:£ :€:$ :¥ :€ :¥ :$:£ :€:$ :¥ :€ :$:£ :€:$ :$ thought about the money as a particular coin or note. :£Baskerville I tried to Sans MS a physical copy Comic create Futura Garamond Helvetica TimesNewRoman Arial of the coins I have, but then de- :$:£ :$ :£ :€ :$ :¥ :€ :$ :£ :€ :$ :¥ :€:$ :£ :€ :$ :¥ :€ :$ :£ :€ :$ :¥ :€ cided to go opposite way and :€:$ :¥ :€ think about money as a symbol and look deeper to the meaning of the word as well. :¥ :€ :¥ :€:$ :¥ :€ :€:$ :¥ :€ :¥ :€ :¥ I thought about the kind of connections between people, different relations and networks, which are exist in our society. Network - Transmittion - Money :¥ :€ When I got all this keyword together, I came up with the idea of ‘currency signs’-based smiles. :¥ :¥ :¥ :¥ :¥ :¥ :¥ Do they have any emotion? Or maybe they reflects cultural background of the countries they are belong MEME to? 19
  27. 27. Baskerville Comic Sans MS Futura Garamond Helvetica TimesNewRoman Arial :£ :£ :£ :£ :£ :£ :£ :$ :$ :$ :$ :$ :$ :$ :€ :€ :€ :€ :€ :€ :€ So, for the next step I thought about that the same currency sign should :¥ :¥ :¥ :¥ :¥:¥ :¥ be diffirent in various typefaces. And as the idea of the smile itself is the expression of the emotions.At the last stage of the develop- But does it changes it’sment I came up with the long- emotion?term project which is basedon the people response. Theidea is to mark all the possiblebanknotes I have with the shortmessage ‘Response AZRSR@mail.ru’.I hope that it may intrigue peo-ple and provoke at least e-mailback. Then I will ask person afour simple quiestions, like sex,age, location and occupation.Also I’m recording number ofthe note.To make the process quicker Ithink about to design a rubberstamp with my message duringthe Christmas holidays.Also, according to the “smallworld” theory, you should bejust six handshakes away fromany person on the planet, so,in borders of ‘pound area’ it After the data will be collectedwill be easier to see the relation it will be possible to visualise itbetween the people. throw infographics. MEME 20
  28. 28. THE ENDA-Z Research BookFdA Design for Graphic CommunicationLondon College of Communicationby Vladislav LoveykoLondon 2011

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