140409 bel.biz mediabarcamp

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140409 bel.biz mediabarcamp

  1. 1. MediaBarCamp | Vilnius
  2. 2. Introduction Bel.biz - unique source of business information, events and trainings in Belarus. Some of our partners and clients: Founded in 2005 2
  3. 3. Target Audience Business segments • Small and medium enterprises (SMEs) • Belarusian start-ups • Larger companies with a focus on SMEs Individual roles • Business owners • First-time and serial entrepreneurs • Senior- and mid-level managers 3
  4. 4. Track Record Annual event Business community SME development focus First start-up hub Emerging ecosystem Exposure & networking Business skills SME stakeholders Focus on best practices Information Events Trainings
  5. 5. Social Networks 5 We are present and active but the impact is declining.
  6. 6. Newsletter 6 The e-newsletter is back and it is more effective.
  7. 7. Goals & Metrics 1. Increase traffic 2. Produce relevant content 3. Develop client product 4. Engage with target audience 7 $0.4 $0.13 Cost / visit $223 $160 Unit cost
  8. 8. Trending Topics 8 Video format • Leaders from different sectors • SME success stories Thematic projects for different segments • Manager under 30 • Women in Business
  9. 9. Sustainability 9 Donor support International organizations Revenue sources Private sector-sponsored content projects PR placements based on subscriptions Banner advertising 20-30% 100%From to self-reliant in 2015
  10. 10. Team 10 Tania Marinich Founder Nastia Khamiankova Co-founder Vladimir Luzhnev Editor-in-chief Egor Kaleinik Journalist
  11. 11. Working Together We are looking for: • Content partners • Experts and influencers • Content projects targeted to SMEs • Projects to develop SME web-based services Please get in touch! 11
  12. 12. Vladimir Luzhnev Email: editor@bel.biz Skype: luzhnev_gd

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