Lean Startups - startups.be

Lean Startup™ a 20 minute intro @vladblagi @sirris_be

Google Wave Build it, and they will come (good products = big bucks)

Startup is more than product alone

Automatic What Personal will you Communities need to What do ? Who areWhat can master? you offer? youryou Value? customeroutsource Uniqueness s?to whom? ? What do How to you need communicat to build e & up? deliver? How will What you make are my money? costs?

began as a MMO game What happened here?began with PDA payment tool

Conditions of extreme uncertainty

The guessing game

”Startup is a temporary organization with purpose to search for a repeatable and scalable business model. S. Blank Startup ~ research

Entrepreneurship as a science State Hypotheses Pivot or Experiment persevere

State your hypotheses State Hypotheses Pivot or Experiment persevere

State your hypotheses parkr Bootstrapping: parking scouts SMS Help find Drivers in parking Mobile appGPS producers cities Monetize Near-location unused notifier + UI parking App store Community Viral User credit cards Micro Community commission Platform (parking spotter)

Identify major risks parkr Bootstrapping: parking scouts SMS Help find parking Mobile app Drivers inGPS producers cities Monetize Near-location unused notifier + UI parking App store Community Viral User credit cards Micro commission Community Platform (scouts)

Good start: problem-solution fit Customers Problemdo I know who they are & how to top 3 customer problems? reach them?  Pain level: must have vs nice Segment? Early adopter? to have Roles: user, economic  Awareness: active vs. latent buyer, influencer, saboteur?  Alternatives : how do they How do they search for deal with these problems products? today? Solution top 3 product features?  Do they solve the top 3 problems?  Barriers to adoption (e.g. fit/integration with existing workflow)?  Is my price accepted?

Experiment State Hypotheses Pivot or Experimentpersevere

Example 1: problem-solution interviewA 1st problem is… Would you pay $20 aDoes this resonate with month to use a tool likeyou? How do you deal this?with it today?Is it a must-have?... This is how our solution looks today (screen per problem). Which of the screens resonated the most? Which could you live without? Are there any additional features you think are missing? Use Mocks

Example 2: Launch Page Experiment Trouble Parking in Brussels? www.parkr.com Find parking when you need it. Park easily in busy streets of Brussels Paying too much for parking? www.parkr.com Monetize your unused parking time and help others find free parking!

Example 3: fake your productConcierge MVP Wizard of Oz

Pivot or Persevere State Hypotheses Pivot or Experiment persevere

A Pivot CHEATSHEET Customer problem pivot: same product, same segment, different problem Starbucks : started selling coffee beans & espresso makersChange a business Segment pivot: same product , similar problem, different set of customers e.g. consumers aren’t buying, enterprises have a similar problemmodel aspect Sometimes a pure marketing change Technology pivot: repurpose the technology to solve a more pressing or marketable problem Product feature pivot: remove features for focus, or to add features for a more holistic solutionBased on learning pay close attention to what real customers are doing Revenue model pivot e.g. from a premium customized, to a low price commoditized solution e.g. from a one-time sale to monthly subscription or license fees e.g. razor versus blade strategyGrounded in the vision Sales channel pivot: use lessons learned from customers to switch from direct sales E.g. distribution channel, ecommerce, white-labeling … Product versus services pivot: if products are too different or too complex to be sold effectively to the customer with the problem bundle support services with the product, education offerings... Major competitor pivot: react when a major new player or competitor jumps into your space one of the above pivots to build your differentiation and stay alive

 Vladimir Blagojevic Sirris Brussels  launched.be blog.sirris.be  @vladblagi  Group of software engineers Lean Startup Circle  Help software companies Brussels realize their ideaswww.meetup.com/lean-brussels  Biz & technical advice, shared R&D (funding) Book a free intake!

http://startupsbe.tumblr.com	938
http://www.google.com	1
http://www.bing.com	1
http://abtasty.com	1

Lean Startups - startups.be

by Vladimir Blagojevic

Accessibility

Categories

Upload Details

Usage Rights

4 Embeds 941

Statistics

Lean Startups - startups.be Presentation Transcript