What is really a landing page and why should you care?

What is really a landing page and why should you care? @vladblagi – launched.be #leanbru nr 3

So, what’s a landing page?

Effective Landing Page Elements

1. UVP: grab their attention

UVP is a single, clear and compelling message that states why you aredifferent and worth buying (Steve Blank)

VPU What u get The end benefit

2. Communicate clearly and unambiguously

In first 10 seconds!

They are hiring ???

3. Call the visitor to action!

4. Reduce anxiety

1. Attention2. Interest3. Decision4. Action

Financial riskROISpeed of rewardProduct-needs fitinformation about productfeatures, FAQs, demo, free trial…Competitor riskbetter / faster /cheaper?Compatibility riskfit their way of workingintegrate with other tools…

5. Build trust and credibility

6. Give some to get some

7. Help them decide

What you get Great dealScarcity

8. Make it look good

Does it look professional?This site is more credible. I find it to be much moreprofessional looking M, 38, WashingtonMore pleasing graphics, higher-quality look and feel F, 52, TennesseeJust looks more credible. M, 24, New JerseyThe design is sloppy and looks like some adolescent boys in agarage threw this together. F, 48, CaliforniaNot very professional looking. Don’t like the cheesy graphics. F, 33, Washington.Looks childish and like it was put together in 5 minutes. F, 25, Maryland

An why should you care?

Your Minimum Viable Product

What is really a landing page and why should you care?

by Vladimir Blagojevic on Apr 25, 2012

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What is really a landing page and why should you care? Presentation Transcript