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Detailed Guide: 8 Must-Have Elements of an Effective #LandingPage
 

Detailed Guide: 8 Must-Have Elements of an Effective #LandingPage

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Done well, a landing page can be a dream come true: making money while you sleep. ...

Done well, a landing page can be a dream come true: making money while you sleep.

But making an effective landing page is not an easy job. Done poorly, it will end up being a very sad and lonely place.

Here are the 8 essential elements that make a difference between an effective landing page and a ghost town, visited only by an occasional tumbleweed.

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    Detailed Guide: 8 Must-Have Elements of an Effective #LandingPage Detailed Guide: 8 Must-Have Elements of an Effective #LandingPage Presentation Transcript

    • etail D ide: d Gu e 8 must-have elements of an effective LANDING PAGE 2 Bonuses included Look for: By @VladBlagi, ScaleMyBusiness.com
    • 1 Grab their ATTENTIO N
    • You got 8 seconds before they surf away
    • Use MAGNETIC HEADLINES
    • Headline formula: UVP = UNIQUE VALUE PROPOSITION “UVP is a single, clear and compelling message that states why you are different and worth buying.” –Steve Blank
    • !  Hot fresh pizza delivered to your door in 30 minutes or it’s free (Domino’s). !  Not More Numbers, But Actionable Metrics (USERcycle). Try this: End result your prospect desires + specific period of time + remove objections
    • U VP U What u get The end benefit
    • Subhead: tell us what it is (or what we get) in CLEAR LANGUAGE KissMetrics UserVoice 99designs
    • They are hiring? ??? ???
    • 2 Arouse their DESIRE
    • There’s got to be A BETTER WAY
    • DEMONSTRATE Results they get Compelling example of exactly what you get See it in action (on your website) in a couple of seconds
    • Show them the VALUE Make the value as explicit, concrete and as quantified as you can
    • Tell them HOW IT WORKS
    • Give them an “A-HA” MOMENT With millions of crowd -sourced contacts And Dun & Bradstreet company profiles Give your prospect a glimpse of your secret sauce What makes you unique?
    • 3 ACTION Call the visitor to
    • Make it stand out. Tell them what they get
    • Don’t: include many options. Make the CTA the only element the visitor can click on!
    • Immediate action. But: what’s a mob?
    • ACTIO FEARS N 4 Reduce their
    • Do you know what to put on your landing page? Useful resource Useful tool To help you create content for your landing pages Check it out here:" j.mp/SalesCanvas" Sales pitch Canvas: A free (brainstorm) tool with 9 essential elements of any sales argumentation
    • Unearth your prospect’s ANXIETIES Every single prospect is anxious about making a purchase.
    • Give them a way to raise questions
    • Turn objections into REASONS TO BUY Objection Financial: will I get my ROI (return on investment)? How fast this will happen? Counter argument Facebook gives companies a 22% lift in ROI. Product-needs risk. yes your product may Outline the features of your product in detail. Give them a free trial work for xyz, but will it work for me? Competitor risk: fear of choosing the wrong Virgin has no problem detailing how their service is better than that of Sky, to option. great effect. Compatibility risk: how does your solution Emphasize a minimal, if any, impact on your prospect’s business. fit into the way your prospect works today?
    • 5 Build trust and CREDIBILITY
    • Bring out your EVANGELISTS If pictures are worth a thousand words, then credible customer testimonials are worth even more
    • As SEEN IN…
    • 6 Help them DECIDE
    • Show value for MONEY
    • Set up an ANCHOR Headspace app anchors their price by comparing it to 2 daily lattes.
    • Don’t celebrate TOO EARLY How can you ensure your customer doesn’t bail out?
    • 7 Give some to GET SOME
    • 8GREAT Make it look
    • Does it look professional? This site is more credible. I find it to be much more professional looking M, 38, Washington More pleasing graphics, higher-quality look and feel F, 52, Tennessee Just looks more credible. M, 24, New Jersey The design is sloppy and looks like some adolescent boys in a garage threw this together. F, 48, California Not very professional looking. Don’t like the cheesy graphics. F, 33, Washington Looks childish and like it was put together in 5 minutes. F, 25, Maryland
    • A landing page is Useful resource Just 1 OUT OF 5 elements needed to turn visitors into customers 5 VIDEOS DESCRIBING THE COMPLETE SYSTEM Check it out here:" j.mp/GrowthTurbine"