2. Affiliate konference / Postview a Retargeting v Affiliate marketingu
Upcoming SlideShare
Loading in...5
×
 

2. Affiliate konference / Postview a Retargeting v Affiliate marketingu

on

  • 330 views

 

Statistics

Views

Total Views
330
Views on SlideShare
330
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    2. Affiliate konference / Postview a Retargeting v Affiliate marketingu 2. Affiliate konference / Postview a Retargeting v Affiliate marketingu Presentation Transcript

    • Real Solutions for Digital Marketers, brought to you by ValueClick Media Advertiser Solutions Date 27.11.2012 Presented by Heike Schneider
    • Agenda • ValueClick Company Overview • ValueClick Media Content Network • Postview:View Performance Advertising • Retargeting: Retargeting on a Product Base
    • 3 Advertiser Solutions Who is Valueclick? F o r e a c h c a m p a i g n t h e p e r f e c t s o l u t i o n ContentNetwork Video Advertising Mobile Affiliate Programs Lead Campaigns Fashion Network CJ Software CJFASHION CJ Programs CJ Campaign ContentNetwork Mobile Publisher Model: Post View Retargeting
    • 4 Content Network Reach and Quality
    • Gobal Content Network Reach your audience More than 8.500Websites • Germany: 1.500+ Websites, 41.29 Mio. Unique Users, 74% reach • International: 8.500+ Websites, 594 Mio. Unique Users Network Quality • Highest safety standards (manual, technical and semantic monitoring of websites, Quality Team, …)
    • 6 Reach one of the largest networks worldwide * Source: comScore Media Metrix Mai/Juni 2012 **Source: comScore Media Metrix Mai 2012 (ausgewählte IASH. EU zertifizierte AdNetworks) Country Reach % UniqueVisitors (000) CZ 58.7% 4.359 SK 51.3% 2.225
    • Targeting Reach your customers in the most influential places 7 Contextual Targeting  21 Channel e.g.: Automotive, travel, finance, shopping etc. Retargeting  Site Retargeting: Target consumers based on their previous interactions with your website  Dynamic Retargeting: Serve product-targeted ads (ReTec) More Options  Geographic, day/time, browser language Profile Targeting  Target profile clusters e.g.: Gender, age, telco, finance etc.
    • 8 PostView View performance based advertising
    • View Performance Definition What is ViewPerformance? • Payment of sales or leads after view of the creative „Post View“ or „View Through“ Tracking instead of click • Fair payment of publishers: click is preferred to view • „View-to-Sale“ based payment method for large media reach without financial risk Combination of CPM and CPO Standard Affiliate Marketing ViewPerformance Affiliate Marketing
    • View Performance Facts Why ViewPerformance? • Diverse and relevant media reach in high-quality content environment causes high brand awareness  makes Advertiser’s Affiliate Program more attractive • Performance-based, scalable and limitable business model • Using the publisher model „Media Reach“ completes online marketing mix for Advertisers CPO-based media reach
    • Sample creatives: triple banner • The minimum size of any creative has to be 234x60 • Number of ad spaces per multi- advertiser creative is limited to three • The design has to be approved in advance
    • View Performance requirement Post Click  Cookie Lifetime Long (min. 30-45 days, up to 120 days)  Commission Full payout (100%)  Placing only click cookies More worth than a view cookie View Performance  Cookie Lifetime Usually reduced, f.e. 14 -30 days  Commission Special conditions  Placing only view cookies General rule: Click cookies have priority against view cookies.
    • 13 ReTec, Product based retargeting Advertising with products of interest
    • 14 How ReTec works
    • How does this work? The technology we are using to generate dynamic creatives with single products Is called ActiveAds  Combination of an adserver and a product database which we fill up with your products (productfeeds are required)  Ads are generated individual for each user in real time Retargeting Concept <html> <b> $Name$ </b><img $image$ </html> ActiveAds Template Engine id image link 4005 60 https: … https://w w Mini PC interested Printer interested
    • „Each page of your website could be relevant for retargeting, if you could read out the user behavior.“ Common pages are: These are the main steps each user has to visit to buy something.  they are the ideal step to track. Retargeting Concept • product pages • shopping basket • thank you page
    • Retargeting Sample Banner Standard Three product banner Multiple rotation banner
    • Clients Product based retargeting 18
    • 19 Clients
    • The easy way to success implementation 20
    • 21 Timescale for implementation
    • Looking forward to working with you! going now let’s Contact ValueClick Media Phone: +49 (0)89 66 54 79-20 E-Mail: sales.de@valueclick.com