Alexey Kostin. Increase site ctr in serp using google rich snippets. DrupalCamp Kyiv 2011
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Alexey Kostin. Increase site ctr in serp using google rich snippets. DrupalCamp Kyiv 2011

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1. Что такое Rich Snippets и почему они нужны вашему сайту?...

1. Что такое Rich Snippets и почему они нужны вашему сайту?

2. Заготовка на будущее в виде http://drupal.org/project/richsnippets

3. Конкретные примеры того, как реализовать всё уже сегодня на уровне темизации

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Alexey Kostin. Increase site ctr in serp using google rich snippets. DrupalCamp Kyiv 2011 Alexey Kostin. Increase site ctr in serp using google rich snippets. DrupalCamp Kyiv 2011 Presentation Transcript

  • Increase Site CTR in SERP Using Google Rich Snippets DrupalCamp Kyiv 2011
  • Gold Sponsor ofDrupalCamp Kyiv 2011
  • Silver Sponsors ofDrupalCamp Kyiv 2011
  • What Is Rich Snippets?Additional info and markup in SERP for some content types:•Reviews (individual and aggregate rating)•People (photo, role, social networks relationship)•Products (price, brand, availability)•Organizations (address, telephone)•Recipes (photo, total cook time)•Events (date, duration, geo location)
  • Rich Snippets Examples
  • Rich Breadcrumbs And Rich Videos
  • Case #1. Sportswear internet shopKeyword #1 frequency: ~5000 per monthSERP position: 5-6CTR without rich snippet: ~5%CTR with rich snippet (reviews + photo): ~9%Keyword #2 frequency: ~600 per monthSERP position: 2CTR without/with rich snippet: ~12% / ~14%
  • Case #2. Entertainment blogEach second post includes funny video.After adding rich snippet for video traffic from Googlegrows more then 1.5 times.
  • How To Add It To Drupal Site?Yesterday TodayWe used Drupal 6 and hard We are using Drupal 7 withtheming (per node types) modules RDF Extensionsfor creating reach snippets and Google Rich Snippetsmarkup. (for images markup).Different node- But sometimes we need totype.tpl.php with markup write some code (forfor every field. breadcrumbs).
  • Install Modules rdfx And richsnippets
  • Add The Content Type With RDF Options
  • Add Fields
  • Add RDF Predicates For Every Field
  • Add RDF Namespace /admin/config/services/rdf/namespaces
  • Create A Node
  • New Page For A User
  • New Page For Google (Testing Tool)http://www.google.com/webmasters/tools/richsnippets
  • Related Links ListAt http://goo.gl/3uTD3Alexey Kostin (Russia) @kostin kostin@internetmarketologi.ru