Alexey Kostin. Increase site ctr in serp using google rich snippets. DrupalCamp Kyiv 2011

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1. Что такое Rich Snippets и почему они нужны вашему сайту?

2. Заготовка на будущее в виде http://drupal.org/project/richsnippets

3. Конкретные примеры того, как реализовать всё уже сегодня на уровне темизации

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Alexey Kostin. Increase site ctr in serp using google rich snippets. DrupalCamp Kyiv 2011

  1. 1. Increase Site CTR in SERP Using Google Rich Snippets DrupalCamp Kyiv 2011
  2. 2. Gold Sponsor ofDrupalCamp Kyiv 2011
  3. 3. Silver Sponsors ofDrupalCamp Kyiv 2011
  4. 4. What Is Rich Snippets?Additional info and markup in SERP for some content types:•Reviews (individual and aggregate rating)•People (photo, role, social networks relationship)•Products (price, brand, availability)•Organizations (address, telephone)•Recipes (photo, total cook time)•Events (date, duration, geo location)
  5. 5. Rich Snippets Examples
  6. 6. Rich Breadcrumbs And Rich Videos
  7. 7. Case #1. Sportswear internet shopKeyword #1 frequency: ~5000 per monthSERP position: 5-6CTR without rich snippet: ~5%CTR with rich snippet (reviews + photo): ~9%Keyword #2 frequency: ~600 per monthSERP position: 2CTR without/with rich snippet: ~12% / ~14%
  8. 8. Case #2. Entertainment blogEach second post includes funny video.After adding rich snippet for video traffic from Googlegrows more then 1.5 times.
  9. 9. How To Add It To Drupal Site?Yesterday TodayWe used Drupal 6 and hard We are using Drupal 7 withtheming (per node types) modules RDF Extensionsfor creating reach snippets and Google Rich Snippetsmarkup. (for images markup).Different node- But sometimes we need totype.tpl.php with markup write some code (forfor every field. breadcrumbs).
  10. 10. Install Modules rdfx And richsnippets
  11. 11. Add The Content Type With RDF Options
  12. 12. Add Fields
  13. 13. Add RDF Predicates For Every Field
  14. 14. Add RDF Namespace /admin/config/services/rdf/namespaces
  15. 15. Create A Node
  16. 16. New Page For A User
  17. 17. New Page For Google (Testing Tool)http://www.google.com/webmasters/tools/richsnippets
  18. 18. Related Links ListAt http://goo.gl/3uTD3Alexey Kostin (Russia) @kostin kostin@internetmarketologi.ru

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