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Evaluation
 

Evaluation

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As Media

As Media
Media Product Evaluation

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    Evaluation Evaluation Presentation Transcript

    • AS MediaFoundation PortfolioMusic Magazine Log BookVlads Putjatins
    • Research task (analysing an existing music magazine)Before I could start the production of mymusic magazine I had to research into alreadyexisting music magazines and analyse theirhouse style and the layout in order toproduce a successful product in addition tothis I also had to look at how different genresare interpreted in music magazines.For my research task I have chosen the Qmagazine this is due to the wide range of genreit has to offer which would appeal to a widerange of audience meaning it has an existingaudience which would be familiar with theirhouse style and the design.This research would help me decide on whattype of house style I should use for mymagazine and how I should arrange all the‘puffs’ and ‘buzz words’ on my front cover.
    • Analysing the Front Cover of a Music MagazineThe following image is a front cover of a music magazine fromwhich we can get a basic idea of what ‘Exclusive’ and ‘Exciting’ isgoing to be featured in this magazine. For example ’10 ExclusiveInterviews’ with the most known and famous music stars whichare presented in red, standing out and largest font in brightred colour in order to attract the audience’s attention if theyare interested in any of the following music stars. From thisthe audience can gather that the magazine features ten articleswhich give them a variety of choice if they had dislike for othermusic stars. Target audience for the magazine would beteenagers or people aged from 18 to 26 which are interested inmusic fashion. This impression can be gathered from the housestyle of the magazine, the use of contrast colours make thewriting stand out in order to enlighten the audience of what isgoing to be present in the magazine. Furthermore the choice ofmain articles to place on the cover page are a range from newmusic stars to older which means that the target audiencewould get lured in by the music stars which they are morefamiliar in their age group.Direct mode of address in order to engage with the reader, togain an informal relationship with the audience seeing as theyare wearing casual clothes meaning they are not looking forbusiness but possibly just for a chat. On the front cover wehave three different music stars which represent differentgenre of music, which could indicate the variety of genre thismagazine has to offer for the audience. Additionally becausethere are ’10 exclusive interviews’ the central image shows themusic stars from which the interviews have been take whichmakes it easier for the audience to who will be in the magazinewithout even reading the ‘buzz words’. Due to few artists beingon the cover page we have 3 anchorage texts to go with thecentral image in addition to this the magazine relies on theaudience to be familiar with the celebrities seeing as the textdoes not go in order with the position of the singers. Howeverthis could also have been done to show which celebrity is morepopular compared to others which could explain why Jay-Z is
    • Conventions of a Magazine Cover Central Image Title Block Puffs Buzz Words Secondary Images Anchorage Text Barcode
    • Analysing the Content Page of a Music MagazineThe following magazine uses images throughout the two pages.Which have been constructed very carefully and kept to the wholehouse style of the magazine. Also the fact that Jay-Z covers theword ‘Content’ implies his importance for the magazine or even hisdominance in world of music by this day. In addition to this we cansee that on the left side there are celebrities present who wereon the cover page along with another celebrity which indicatesimportance of these stars or their status over the celebrities onthe right, being more popular or talked about at the time being.House style remains the same throughout the whole magazine andthis helps keep attention of the audience which could be adifferent type of groups due to what was mentioned before thevariety of celebrities the magazine has to offer. Main colours usedfor this music magazine are red, black and white only exceptionwould be the images of celebrities which have differentbackgrounds however they are presented in front of the whitebackground of the magazine in order to make them stand out.Main information about a certain article is presented to theaudience in black font colour however names of the articles are inbold and larger letters which help the audience keep focus ofwhat is going on in the magazine. Additionally to this the contentspage has images of featuring articles which are present in themagazine itself which gives the audience a taste of what they aregoing to read. Also the numbers indicating pages vary in size, thiscould have been used to indicate importance or excitement certaincelebrities have over the others and even suggest exclusivity ofthe articles. The information is presented neatly and sharp inorder for the audience to be able to keep up with the informationthe magazine has to offer in addition to this each image is labelledwith a number for the audience to see which page their maininterest is on. Use of contrast colours make it easy for theaudience to follow what is going on in what may seem as acomplex contents page however as the audience familiarises withthe house style and design of the magazine it is very easy tofollow.
    • Analysing the Article Page of a Music MagazineThe following magazine uses images throughout the two pages.Which have been constructed very carefully and kept to the wholehouse style of the magazine. Also the fact that Jay-Z covers theword ‘Content’ implies his importance for the magazine or even hisdominance in world of music by this day. In addition to this we cansee that on the left side there are celebrities present who were onthe cover page along with another celebrity which indicatesimportance of these stars or their status over the celebrities onthe right, being more popular or talked about at the time being.House style remains the same throughout the whole magazine andthis helps keep attention of the audience which could be a differenttype of groups due to what was mentioned before the variety ofcelebrities the magazine has to offer. Main colours used for thismusic magazine are red, black and white only exception would bethe images of celebrities which have different backgroundshowever they are presented in front of the white background ofthe magazine in order to make them stand out.Main information about a certain article is presented to theaudience in black font colour however names of the articles are inbold and larger letters which help the audience keep focus ofwhat is going on in the magazine. Additionally to this the contentspage has images of featuring articles which are present in themagazine itself which gives the audience a taste of what they aregoing to read. Also the numbers indicating pages vary in size, thiscould have been used to indicate importance or excitement certaincelebrities have over the others and even suggest exclusivity of thearticles. The information is presented neatly and sharp in orderfor the audience to be able to keep up with the information themagazine has to offer in addition to this each image is labelledwith a number for the audience to see which page their maininterest is on. Use of contrast colours make it easy for the audienceto follow what is going on in what may seem as a complex contentspage however as the audience familiarises with the house style anddesign of the magazine it is very easy to follow.
    • Research task (examining the institutions)The ‘Bauer Media’ publishes a range of different genre magazinesaimed at different type of audience. The website even sorts themagazines it publishes in different categories in order to makeit easier for the audience to find a specific genre they are afterand do further research of the magazine. For example ‘Men’sEntertainment’ category has a list of different magazines whichfollow this category, allowing the target audience to makefurther research of the magazines like ‘Empire’ ‘Kerrang’ and‘Mojo’ which however can also be read by the female audiencewhich would be interested in the genre of music the magazinesmay provide. Furthermore the website lists gossip magazinesunder the ‘Women’s’ section which is stereotypical suggestingthat all females are interested in magazines like ‘heat’ and‘more!’, however there is a range of magazines this institutionprovides giving the audience a variety of choice which is alwaysgood. Furthermore the simple layout of the website providesthe audience with information of what type of entertainmentthe magazine has to offer for example TV or radiobroadcasting. Brand image gives an impression to the audience ofbeing a bold and serious company seeing as its mainstream andrepresent different types of media not only magazines.
    • Analysing different Title BlocksNME (New Musical Express) is a music magazine with a rock/RNB genre which from the title suggests how it gives the latest newsto the audience about the music industry. Furthermore from the use of colour we can tell that this music magazine has aformal layout and the house style would be the colour present on the title. Colour use of the title block makes it stand outdue to use of contrasting colours, in addition to this the title block is never covered by the central image in order for theaudience to see the title straight away and the colours used help it stand out from the magazines house style. Use of font forthis title block is bold and straight forward which helps the colour contrast in addition to this the title looks like a channeltitle for example MTV or such which the audience would be familiar with. The title itself when spoken out sounds like ‘Enemy’which evokes that the magazine is different from other music magazines and offers something entirely different in addition tothis the word ‘Express’ suggests how the magazine delivers the latest news in short time seeing as most news papers would becalled ‘Express’. Furthermore ‘New Musical Express’ sounds like a news paper which evokes how the magazine delivers thelatest news like a news paper would do every morning. Target audience of the magazine would be people which are interestedin the latest music news aging from 16 to 25, however even older audience could be interested in this music magazine if it suitstheir interests. From the title of the magazine we can see that the genre would be rock based due to the use of dark colours and affect of shattered glass, in addition to this the sound ‘KERRANG’ evokes a noise caused from a guitar being smashed which also suggests how the magazine is non-formal meaning the audience would be of the same type. Use of colour in the title block makes the title very easy to read and the shattered glass effect makes it more interesting and standing out from other music magazine titles in addition to this the title look original due to its non-formality. The font used for the title block is different from other fonts you would see on music magazines and from it we can see that the main focus of the magazine is rock music where as other magazines like NME or Q have more range of genre to offer. The title itself suggests ‘rebellion’ or even violence due to the shattered glass effect and how the noise ‘KERRANG’ sounds like a smashed guitar, implying that rock is an expressive type of music. Target audience of the magazine would be people that are mainly interested in rock music aging from 16-25.
    • Planning my Music Magazine: Front Cover and the Contents Page
    • Planning my Music Magazine: Article Page
    • Designing my media product title block Design 1Design2 Design 3
    • In what ways does my media product use, develop or challenge forms and conventions of a real media product?The music magazine that I have produced is aimed atpeople aged from 16 to 23 seeing as they are the mostlikely to be interested in this type of genre howeverthe problem with this target audience would be thatthey are more likely to check information abouttheir music on the internet. After all the researchwas complete I have decided to follow the form ofconvention of a typical music magazine seeing as it’sthe most common in music magazines and already hasan existing audience, the problem with doing thathowever is that the audience would prefer to stick tosomething they are already familiar with like theirold music magazines instead of reading newlypublished music magazines. This would mean that Ihave to lure the audience in by either adding a freebieor creating an article which would interest theaudience and also make the magazine at a reasonableprice. Furthermore the whole layout of the magazineis familiar to the ‘Q’ or ‘NME’ magazine or just atypical magazine, giving the audience the informationabout what to expect from the magazine by justlooking at the cover and seeing as the first impressionis important, the main ‘exclusive’ to the magazinearticles/information are on the front cover.
    • What kind of Media institution might distribute your media product and why?Institution which would publish my musicmagazine would most likely be Bauerseeing as they publish magazines like‘Q’, ‘Kerrang’ and ‘Mojo’ along with other150 magazines. Seeing as those are threemain music magazines which are popularwith the audience with a rock genrepresent along with other genres (themore genres a magazine has the moreaudience would be interested). Seeing asmy music magazine has a main rock genreit will have a lot of competition in thatinstitution. Additionally the followinginstitution publishes modern magazinesand my target audience are most likelyto be interested in more modernmagazines.
    • How will my Music Magazine be appealing to my target audience?My music magazine would represents both male and femal young adults as well as teenagers, this is due tothe chosen house style and the choice of rock bands which have been included into the magazine, seeing as mychosen target audience are most likely to listen to bands like ‘Linkin Park’ or ‘Three Days Grace’ due to thefact that they produce songs which could appeal to my target audience. However this might not always be thecase due to the fact that people above the age of my target audience could also be interested in these rockbands and this is only a benefit because it means that more people are likely to buy my music magazine.Additionally the Linkin Park poster would be appealing to this particular social group because they are mostlikely to stick up posters of their favourite rock band in their rooms as we would not expect an adult to haveposters around his/her room. In addition to this the images I have taken and placed into my music magazinewould appeal to the group because the main artist on whom the article is based on is from that social groupand the audience would be interested in someone from their social group. Also the design of the images andhow the main star looks might further appeal to that social group because they are most likely to dress thesame way. Also the manner in which the main star looks at the audience in an aggressive way may imply arebellious personality which would be appealing to the social group due to the fact that they would be mostlikely to also act rebellious and the fact that the star was from the same group and has achieved somethingcould influence the audience and even inspire them and think that with hard work they all can achieve thesame.
    • What have you learnt about technologies from the process of constructing this product? For the main image I was going to use for my double page article, I have experimented with different effects in order to make the image stand out as much as possible and look attractive to the audience. In this case I have made it more bright by using the Curves tool and experimenting with different levels of brightness Additionally I have experimented with different Filter effects which would make the image look more unique and appealing to the audience, due to a wide variety of effects available I had to try out every single one and pick which one would be the most effective to use in my magazine
    • Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?By looking back at my preliminarytask I believe I have made hugeprogress in not only production of amusic magazine but also with the ideasbehind certain layouts and chosenimages how different meanings can becreated through use of differentangles and mise-en-scene. I have alsogreatly improved my skills in usingprogrammes like Photoshop andAdobe Illustrator which helped megreatly in production and editing ofmy images and the magazine itself.Additionally from the research andcomparing my final product to thepreliminary task I have learned theimportance of the structure of themagazine and the correct placementof certain ‘buzz words’ and ‘puffs’ andhow the cover is most important toget the audience attention because it’sthe first impression of a magazinethat counts.