Water as a brand

533 views
449 views

Published on

Slides from the Bachelor thesis presentation "Water as a brand". A critical analysis of the world bottle water market, power of branding, comodifying natural resources and future prognosis of the trend development. The goal of this paper is to expose the power of branding on the example of bottled water and to reflect branding tools for strategic product and brand development.

Published in: Design, Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
533
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
14
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Water as a brand

  1. 1. WASSER ALS MARKE Vlad Alukhanov | VD 2010 | Betreuung: Paolo Tumminelli | Design Konzepte Köln International School of Design
  2. 2. ?
  3. 3. US BOTTLED WATER SALES 10000 9000 Millionen Gallonen pro Jahr 8000 7000 6000 5000 4000 3000 2000 1000 Quelle: U.S. Department of Agriculture Economic Research Service & Beverage Marketing Corporation 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 1983 1982 1981 1980 1979 1978 1977 1976 0
  4. 4. Quelle: Olson, 1999 und IFEN, 2000 Andere Leistungswasser sei zu hart Geschmack Sicherheit / Alternative Gesunde Alternative Sicherheit von Leietungswasser percent REASONS FOR DRINKING BOTTLED WATER 45 USA (1999) 40 Frankreich (2000) 35 30 25 20 15 10 5 0
  5. 5. THERE ARE MORE THAN 1000+ BOTTLED WATER BRANDS
  6. 6. ? ? ? ?
  7. 7. THANK YOU

×