Strategy<br />Strategy<br />Strategic Path:<br />UBS’s Mission<br />UBS’s Vision<br />Creation of a common brand<br />Centralization of some of companies functions<br />Creation of a new corporate identity and a new corporate culture<br />Standardization of the infrastructure<br />Building of cross-business teams and solutions<br />Management Buy-In<br />Creation of leadership oriented initiatives<br />…<br />You & Us<br />
Framework<br />Gupta and Govindarajan (2001)<br />Sources of Global Competitive Advantage:<br /><ul><li>adapting to local market opportunities
tapping the optimal locations for activities and resources
maximizing knowledge transfer across locations </li></ul>Aim: Evaluate UBS’s Strategy through inspecting if & how its global presence translates into global competitive advantages.<br />You & Us<br />
Conclusions<br />Company had significant strengths to supports its extensive and profound change<br />Its cross-business collaboration and client focus differentiated UBS from the rest of the filed.<br />Only partial buy-in of UBS’s management & employees remained a significant challenge.<br />Overall strategic change that UBS underwent was successful, however some parts of strategy implementation were not managed properly.<br />You & Us<br />
WairuKinyori<br />http://ke.linkedin.com/pub/wairu-kinyori/30/b39/5a0<br />AnabelJaurez<br />Maxim Miterev<br />http://uk.linkedin.com/pub/maxim-miterev/4/639/306<br />Vladimir Matovic<br />Thank you for your attention<br />http://it.linkedin.com/in/vmatovic<br />
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