0
Conceptualizing
personal media
Yat Kiu Li (Vivian)
U3034316
CTC- Mon 16:00- 17:30
Definition

Personal Media - private individuals use
media technologies to create and share
personal expressions through ...
Two-dimensional model

Personal Media - Interactional axis

Mass Media - Professional axis
First personal media

First personal media- 1977

Alan Kay and Adele Goldberg - portable
personal computer was a persona...
Traditional communication media

Personal media- letter, telephone
conversations

limited group of associates

Mass med...
Digitalisation & complexity of media

Media becomes multi-functional

Same media, but purposes of both mass
media and pr...
Feenberg’s model
Niklas Luhman’s theory

The concept of media form and genres are
outdated

Three necessary selections

Alter (an amount...
Interactional roles and network
structures

Mass media- no direct interaction

Personal Media- direct interaction, to ac...
Two explication between mass
media & personal media in terms of
communication

First- analysing the interactional roles t...
The End
Upcoming SlideShare
Loading in...5
×

Personal media

1,222

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,222
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Personal media"

  1. 1. Conceptualizing personal media Yat Kiu Li (Vivian) U3034316 CTC- Mon 16:00- 17:30
  2. 2. Definition  Personal Media - private individuals use media technologies to create and share personal expressions through digital networks  e.g. mobile phones, email, instant messenger, blogs and photo-sharing services  Mass Media- providers of generally accessible information
  3. 3. Two-dimensional model  Personal Media - Interactional axis  Mass Media - Professional axis
  4. 4. First personal media  First personal media- 1977  Alan Kay and Adele Goldberg - portable personal computer was a personal dynamic media  Archiving different types of files, writing and editing texts, drawing or painting and experimenting with animations and music
  5. 5. Traditional communication media  Personal media- letter, telephone conversations  limited group of associates  Mass media- newspapers and television shows  large group of people
  6. 6. Digitalisation & complexity of media  Media becomes multi-functional  Same media, but purposes of both mass media and private Example:  Email- mass communication purposes, private communication  Internet- commercial online magazines and personal homepages
  7. 7. Feenberg’s model
  8. 8. Niklas Luhman’s theory  The concept of media form and genres are outdated  Three necessary selections  Alter (an amount of information)  Information disseminated via media  Ego (receiver of information, select and understand )  Communication process
  9. 9. Interactional roles and network structures  Mass media- no direct interaction  Personal Media- direct interaction, to actively produce respond to the message
  10. 10. Two explication between mass media & personal media in terms of communication  First- analysing the interactional roles that communicators take on  Second- considering users as producers of content or expressions
  11. 11. The End
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×