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Personal media

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    Personal media Personal media Presentation Transcript

    • Conceptualizing personal media Yat Kiu Li (Vivian) U3034316 CTC- Mon 16:00- 17:30
    • Definition
      • Personal Media - private individuals use media technologies to create and share personal expressions through digital networks
        • e.g. mobile phones, email, instant messenger, blogs and photo-sharing services
      • Mass Media- providers of generally accessible information
    • Two-dimensional model
      • Personal Media - Interactional axis
      • Mass Media - Professional axis
    • First personal media
      • First personal media- 1977
      • Alan Kay and Adele Goldberg - portable personal computer was a personal dynamic media
      • Archiving different types of files, writing and editing texts, drawing or painting and experimenting with animations and music
    • Traditional communication media
      • Personal media- letter, telephone conversations
        • limited group of associates
      • Mass media- newspapers and television shows
        • large group of people
    • Digitalisation & complexity of media
      • Media becomes multi-functional
      • Same media, but purposes of both mass media and private
      • Example:
      • Email- mass communication purposes, private communication
      • Internet- commercial online magazines and personal homepages
    • Feenberg’s model
    • Niklas Luhman’s theory
      • The concept of media form and genres are outdated
      • Three necessary selections
        • Alter (an amount of information)
        • Information disseminated via media
        • Ego (receiver of information, select and understand )
      • Communication process
    • Interactional roles and network structures
      • Mass media- no direct interaction
      • Personal Media- direct interaction, to actively produce respond to the message
    • Two explication between mass media & personal media in terms of communication
      • First- analysing the interactional roles that communicators take on
      • Second- considering users as producers of content or expressions
      • The End