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  • 1. Conceptualizing personal media Yat Kiu Li (Vivian) U3034316 CTC- Mon 16:00- 17:30
  • 2. Definition
    • Personal Media - private individuals use media technologies to create and share personal expressions through digital networks
      • e.g. mobile phones, email, instant messenger, blogs and photo-sharing services
    • Mass Media- providers of generally accessible information
  • 3. Two-dimensional model
    • Personal Media - Interactional axis
    • Mass Media - Professional axis
  • 4. First personal media
    • First personal media- 1977
    • Alan Kay and Adele Goldberg - portable personal computer was a personal dynamic media
    • Archiving different types of files, writing and editing texts, drawing or painting and experimenting with animations and music
  • 5. Traditional communication media
    • Personal media- letter, telephone conversations
      • limited group of associates
    • Mass media- newspapers and television shows
      • large group of people
  • 6. Digitalisation & complexity of media
    • Media becomes multi-functional
    • Same media, but purposes of both mass media and private
    • Example:
    • Email- mass communication purposes, private communication
    • Internet- commercial online magazines and personal homepages
  • 7. Feenberg’s model
  • 8. Niklas Luhman’s theory
    • The concept of media form and genres are outdated
    • Three necessary selections
      • Alter (an amount of information)
      • Information disseminated via media
      • Ego (receiver of information, select and understand )
    • Communication process
  • 9. Interactional roles and network structures
    • Mass media- no direct interaction
    • Personal Media- direct interaction, to actively produce respond to the message
  • 10. Two explication between mass media & personal media in terms of communication
    • First- analysing the interactional roles that communicators take on
    • Second- considering users as producers of content or expressions
  • 11.
    • The End