pr & marketing
communications
vividpr
vividmarketing

Integrated PR & marketing solutions for business
I am delighted to introduce you to vivid - a refreshing concept in PR & marketing communications.
vivid is an established B2B and B2C communications agency that specialises in delivering integrated PR & marketing solutions for today’s 24-hour media rich world.
However, unlike many integrated agencies that combine these two very distinctive disciplines, vividpr and vividmarketing can function independently or integrate
depending on the unique requirements of your business. Our PR and marketing professionals are CIPR and CIM qualified, so we bring the benefit of formal learning
combined with creativity, intellect, experience and expertise to every campaign, with an approach that treats every client as if it were our own business.
With the growth of online communications complementing more traditional forms, we ensure you achieve the right strategic mix or deliver tactical campaigns in
one specific area to optimise effectiveness of your budget. As vivid approaches its tenth anniversary, our aim is to exceed expectation and deliver high impact
solutions that get your brand, product or service noticed and your voice heard in an intensely competitive business environment.
As a Surrey-based agency within easy reach of London, we are well connected with the media and bring big city creativity at out-of-town value for money.
If you are looking for great ideas with a personalised approach, why not get in touch?
Yours sincerely
Paul Evans, Director
Direct Tel: 01372 389792 E: paul@vividpr.co.uk W: vividpr.co.uk vividpr
vividmarketing

vividpr
creative, intelligent and results driven Public Relations
As members of the Chartered Institute of Public Relations (CIPR), vivid brings a decade of experience, integrity and formal learning to create and implement B2B &
B2C PR strategies that deliver results. Reputation and relationship management are increasingly valued as businesses realise the impact customer experience and
opinion has on commercial performance. vivid brings strategic intelligence and creativity to ensure your audiences understand and relate to your business, have a
positive view of you and speak positively about you to others.
Whilst vivid is very effective at generating coverage in the media, we are skilled in the broader aspects of public relations and build strategies that are targeted at a
range of audiences crucial to your reputation and business success. Strategic PR programmes can include one or a combination of:
• Media relations – achieving and sustaining coverage in the media
• Online PR – generating online media coverage and optimising audience reach and relations from your website including blogs, auto-responders,
newsletters and vivid SEO programmes
• Social media PR and marketing – we design and implement a business communications strategy via social media including Facebook, twitter,
StumbleUpon, delicious and Bebo etc.
• Internal PR – your employees are a vital PR asset as they interface with external audiences and deliver the customer experience
• Strategic PR planning – we can design and implement a PR strategy or bring our strategic insight and external perspective to in-house functions
• Events – we design and manage events for press launches, seminars and conferences
• Media monitoring and evaluation – in addition to monitoring your media coverage, we can monitor competitive activity to help manage competition
• Competitions & promotions – enhance your media strategy with editorial promotions and get your product to market
• Research – the design of strategy and PR programmes are aided by understanding what your internal and external audiences think of you
• Issues management – preparing strategies to deal with adverse public reaction and events that may negatively affect opinion
• CSR – be a good corporate citizen by developing local programmes to engage people and put your business at the heart of the community
• CRM – associate your business and enhance opinion by associating your business with good causes and doing good whilst doing business

vividpr
media coverage, retainer fees and payment-by-results
For most clients, vivid is retained and provides an ongoing service covering many elements of public relations. Fees are agreed once your public relations aims and
expectations are identified. However, achieving media coverage is one of the most common reasons businesses use a PR agency. Whether for publicity, to create a
media profile or achieve product placements, vivid has a track record of delivering great coverage in traditional media, online, digital and broadcast both in business
-to-business and consumer areas. As well as having excellent contacts in the media, we also utilise the most sophisticated media tools and resources to precision
target any media and deliver your message to the right audience.
vivid offers retainer-based fee structures and a payment-by-results* plan if generating media coverage is your objective:
retainer
To develop and implement an ongoing PR and/or media relations strategy, our retainer fees start @ £1,000 per month
payment-by-results*
You want the right kind of coverage, so let’s first say that we aim to get you in the right media. Our systems calculate the advertising value equivalent (AVE) of each
placement based on its size and media rates. Due to its independence and impartiality, editorial is widely considered to be three-times the value of advertising, so
following publication we provide you with the press cutting, its AVE and charge the following:
• business-to-business (trade/professional media) @ of AVE +35%
• consumer media @ AVE +25%
small print
Both services are subject to minimum contract periods of 12-months plus disbursements and approved expenses incurred in the normal running of your account . These are published and/or
advised in advance. You also need to subscribe to our media cutting service.
* payment-by-results is available to selected clients subject to the brief. Please be aware that we are very effective and can generate lots of coverage, so this may not be the most cost efficient
option! AVE is based on published advertising rates. As we have no editorial control and placements are subject to the discretion of editors, we cannot guarantee the size, content or accuracy of
editorial placements. Coverage is charged for in the event editorial errors occur unless we can negotiate compensatory coverage, in which case the original placement will be billed for.

vividmarketing
high impact marketing that works
vivid’s in-house team and carefully selected partners bring a diverse range of marketing expertise to clients. We have designed our services to deliver
multi-faceted campaigns to reach, influence and stimulate commercial activity. Our services include:
• vividmarketing – we offer a diverse resource to conceptualise, design and implement any marketing campaign including BRAND
CREATION/DEVELOPMENT ADVERTISING CAMPAIGNS DIRECT MAIL/MARKETING SALES PROMOTIONS/INCENTIVES ONLINE
MARKETING/SEO SOCIAL MARKETING BROCHURES SALES/MARKETING LITERATURE PAY-PER-CLICK CAMPAIGNS
COPYWRITING LOYALTY & GIFTING PROGRAMMES MARKETING CONSULTANCY etc.
• vividinet – we design and deliver a sophisticated multi-functional web resource that not only creates the right online impression, it gets your
site noticed. Our system supports several essential communications platforms including newsletter, news and auto-responder applications. This puts
your website at the heart of your marketing, reduces costs and automates many communications functions for improved marketing efficiency
• vividseo – your investment in your website is wasted if your site can’t be found. We have proven Search Engine Optimisation (SEO) results
for many clients and this ensures you compete online for rankings on major search engines, so your site can be found!
• vividdesign – from business cards and stationery to brand and identity creation and development, brochures, advertising, exhibitions and
marketing materials, we offer a leading-edge graphic design and art-working service
• vividresource – to keep us competitive we have established a highly professional network in specific fields to support a wide range of
marketing requirements that do not happen every day including; PHOTOGRAPHY DVD PRODUCTION MOBILE MARKETING
DIRECT MARKETING & DISTRIBUTION PRINT PERSONAL IMAGE CONSULTANCY EXHIBITION DESIGN & COORDINATION
MARKET RESEARCH/FOCUS GROUPS MARKET & COMPETITOR ANALYSIS etc.

some examples of our work
On the following pages we have showcased a small selection of our work for your viewing pleasure!

mediacoverage - CASE STUDY
CLIENT: Yon-Ka PARIS
vividpr
CLIENT DESCRIPTION: French couture skincare & treatment brand - non-advertiser in consumer media
BUDGET: Undisclosed/confidential
Period: July 2008 - June 2009
Media type/target: Trade/professional beauty & spa media, women’s glossy consumer, quality national press and online media
Total number of media placements: 158
Total number of issues featured: 108
Average no. of placements per month: 13.25
Media coverage achieved in: All professional beauty & Spa media inc: Health & Beauty Salon, Professional Beauty, Guild News, Spa Business & European Spa...
Women’s glossies inc: Elle, Tatler, Vanity Fair, ES Magazine, InStyle, Marie Claire, Glamour, Woman’s Own, Grazia, Hello, Cosmopolitan...
National press: The Telegraph, Daily Mail, Daily Express, Sunday Express, Sunday Telegraph (Stella magazine)...
Regional press: Metro, Evening Standard & ES Magazine, Birmingham Life, Style MK, NW magazine...
Online media: instyle.co.uk, marieclaire.co.uk, elleUK.com, londonmadame.com, mykindaplace.com, sugarscape.com, telegraph.co.uk
Total audience reached for period: 16.2 million
Monthly reach for the period: 1.35 million
Monthly issues appeared in: 9 issues
Estimated annual reach: 56.7 million people*
Press launches: 4 x consumer and trade press events/launches in this period
THESE FIGURES ARE BASED ON ACTUAL CIRCULATIONS
* Publishers estimate or research pass-on readership which typically increases audience figures by 3-5 times. We do not use these estimates in our figures and this is for illustrative purposes only.

vividmarketing
www.redcandy.co.uk
Sienna x quarterly magazine; sent out and online
www.donneroptometrists.co.uk
L-R: 4 covers: 2 x in-house style newsletters and 2 x customer magazines
www.bridgepartnership.com
websites with seo newsletters magazines

vividmarketing
LEFT: Corporate brochure TOP RIGHT: 2009 Trade advertising campaign
BOTTOM RIGHT: Consumer specialist media ad campaign
brochures advertising photography

vivid pr & marketing communications
cradlers house 33-35 high street, leatherhead, surrey KT22 8AB
T: 01372 389790 E: hello@vividpr.co.uk W: vividpr.co.uk